Anhui: The Price Of The Down Garment Has Become Empty Talk &Nbsp; The Selling Place Is "Noisy."

　　 Starting from September this year, Anhui province has big cities. Down garment manufacturer And dealers announced that the price of down jacket is expected to rise generally this winter due to the upsurge in upstream costs. But reporters visited several shopping malls in Anhui's provincial capital and found that the down jacket was "folded." Industry sources said that the price expectations and discounts were all released from the down jacket business. First-line brand Down clothing prices have not risen.

Manufacturers: down jacket will increase by 2.

Starting from September this year, Hefei's top down clothing businesses are constantly sending out news that this year's down garments will go up in price, and the increase is expected to be around 20%~25%.

A brand down garment in Hefei Agent This year, the rising price of down garment has a great relationship with the rising cost of production. In the past year, eiderdown jumped from the lowest point of 80 thousand yuan per ton to the current 240 thousand to 250 thousand yuan. Because of the rising price of eiderdown eiderdown and goose down this year, the price of down jacket will run high. In addition, the price of light textile down clothing fabric has also been raised. The cost of making a down jacket has increased by about 2 compared with last year, so the price has to rise.

There is also a down jacket agent who disclosed that most of the down coats manufacturers and agents adopted the cooperation mode of "first supply and then fight" in previous years. However, in 2008, some agents failed to pay in time because of the financial crisis. Therefore, since last year, many down garment manufacturers have implemented the "order system", requiring agents to "fight money first and supply again", thus increasing the operating costs and risks of agents, resulting in higher prices.

Investigation: the street is "noisy."

In the down market of Hefei, "discount" is not only a discount for the old down jacket, but also a 10 percent off discount for some new down garments that have just been launched this year.

In Hefei Huaihe Road Pedestrian Street and the down garment market, almost 70% of the down coats are on sale. In addition to Bosideng, Xue Zhong Fei, VEROMODA and some other brands, the new and old down coats of Yalu, duck and snow leopard are all on sale, with discounts ranging from 10 percent off to 45% off.

Yalu and fans are playing the promotional brand of "new product 15% off". The new price of 1752 yuan, 1505 yuan, 1058 yuan, 940 yuan and 705 yuan, and the original price of 750 yuan, 568 yuan and 398 yuan, are sold in 15% off. The Yalu old price is lower, the original price of 704 yuan down clothing to 389 yuan; the original price of 668 yuan to 339 yuan.

Duck feather down clothing is also a "45% off part, new 30 percent off" discount promotion. Among them, the price of the new down jacket with a price of 1569 yuan is 1099 yuan after a discount, and a variety of garments are directly marked, such as: the original price is 1037 yuan, the current price is 571 yuan, the original price is 980 yuan, the current price is 539 yuan, the original price is 487 yuan, the current price is 268 yuan, and so on.

Secret: price rise is a "cover".

"Price increases are only a false impression of businessmen, hoping to stimulate citizens' consumption ahead of time through this news." Wu Mo, a senior shop owner in Hefei, said, "I have been observing the price of down garments for half a month and found that the price of down jacket has not risen."

Wu Mo said, because most of the people in Hefei did not buy the habit of buying down jacket in advance, the down duty clothing in the market is either the stock or the tail stock of the manufacturer, or some defective products. The public purchase should pay attention to the quality of the products. If you look carefully, you will find that some of the down garments are usually priced at 2000 yuan, but when the discount price is changed to 2500 yuan, after a 20 percent off, the price is the same as usual.

"In fact, the price of the top brand down clothing has basically not risen," said the two or three line brand. Wu Mo said that because of the relatively short sales season of down coats, many two or three line brand down garments have been increasing the retail price and discount sales. The discount price is basically the same as last year.

Wu Mo predicted that after the disposal of inventory through discount sales and so on, the price of the new down jacket will not last for a long time. The price of the new down garment in Hefei market is expected to fall before and after Christmas. In January and February, the sales period of the down jacket is basically tied up. In order to reduce the inventory pressure, the new down garment will be reduced greatly.