Seven Kinds Of Stores Must Die.

For the vast majority of people,

One is

Many people start shop at the beginning of the shop and have no objective basis. They just see or hear someone make a shop to make money, then they start to shop in a whim.

When the shop is opened, it is discovered that the whole industry market is not as good as originally heard and heard, but the products sold are good, but the competitors are numerous. The quality and price of the products have no advantages in the market. Continuing means more losses and abandonment is the best choice.

For example, some franchisees are not contacted with the products they operate, nor do they know the market of the products. The owner knows that the other franchisees make a lot of money from the media advertising or factory promotion, and decides to join them. It seems unreasonable in the area selection and shop location, resulting in fewer stores patronizing or products than competitors, and a few businesses are hard to pick up. After a short period of operation, they announce bankruptcy and exit.

Two, lack.

Dedication should be a person's devotion to his work, emotionally and spirituality, but in reality, too many people can't do it.

I remember that in the early eighty of the last century, many small shops were the same as those of the official shopping malls.

Nowadays, although the business hours of private shops are longer than before, there are plenty of people who do not concentrate on their business.

If a shopkeeper or a shop assistant plays online games, the guests will be left in the cold shop. The business hours should not be considered as convenient for the guests, but consider the convenience of the store owners. If they do not care about the appearance of the shop, they will not care about the products, so that the shop and product image will not come into view.

In addition, the salesperson lacks enthusiasm for work, listless at work, unable to guide customers to buy, and so on. All aspects of non professional conduct make shop performance difficult to improve.

Three, do not understand brand promotion.

In terms of brand promotion, both manufacturers and distributors have insufficient knowledge, and even more, they have no response to brand promotion.

Manufacturers often think that many advertisements have been put into the media, and in the publicity documents that are shown to dealers, there are also beautifying the contents of brands, which can be called brand promotion.

For the shops facing the terminal consumers, the manufacturer thinks that it is a matter for the sellers. The well done manufacturers will also train the store staff for the distributors, but the contents of training only emphasize the sales skills and product functions.

More people emphasize the sales skills repeatedly, and even write the questions that customers may put in one sentence. In fact, it is difficult for such businesses to do well in the store business. Because the same sales promotion means and all sales skills to win customers, consumers will feel that there is no guarantee for their consumption. At the same time, sales skills can not make consumers trust in the heart, and can not make consumers become followers of brands, so it is difficult to repeat the increase of repeat customers.

Therefore, in the process of facilitating pactions, salesmen must emphasize the advantages of enterprises and the advantages of brands.

Four, do not know sales skills.

As a store business, sales skills are very important. When promoting brand, whether the salesperson can make the paction depends on the degree of personal skills.

For the performance of stores, many people only emphasize the paction rate, that is, the ratio of the number of people entering the shop to the number of pactions, but not enough attention has been paid to turnover volume.

He has made an inspection of a clothing discount shop in the clothing times network in Fuzhou, and the shop assistants and shop assistants are confident that they have done a good job. Most of the people in the shop can successfully trade.

According to the records of the day's trading bills provided by the store manager, the paction rate is very high, which is close to seventy percent of the paction rate, but the author finds that the paction volume is very low.

The same paction rate, if the average customer buys two clothes, the performance will be doubled, and the performance can be increased several times by analogy, which is the key to sales skills.

So what is the selling skill? It is not a few lines to deal with customers, but a psychological tactic that guides or even decides the purchase decisions of customers.

Therefore, people who are not good at influencing customers to make purchase decisions will not be able to do a good job in a store.

Five, those who do not care about the interests of consumers.

Some of our shops were good at the beginning of the business, but not long after that, the volume of traffic was high to low.

This phenomenon has many factors, such as brand influence, product nature, product quality, market competition, promotion means and so on. Here I only explain one aspect of the topic related to this topic, that is, the store does not pay enough attention to the interests of consumers, and even more, it can collect money for consumers to cheat and cheat.

Usually this problem is manifested in ignoring consumer protection after buying products, concealing product quality problems, not considering what to do for customers, not considering making customers permanent network members, only thinking about how much money they earn from customers.

This short-sighted approach has led to a rapid decline in store business.

Six, we do not know how to employ people.

Many shop owners think that recruiting a shop assistant is very easy. When recruiting, they only emphasize age, appearance, height and experience, which lead to a good image of salesmen but a very bad sales performance.

I do not advocate the image of shop assistants is not important, but more important than the image of the sense of responsibility and ability.

The author instruct the "clothing times network" chain store in Fuzhou to pay attention to two points and two training points when recruiting a salesperson, paying attention to two points: paying close attention to whether a salesperson has an affinity smile, paying attention to whether the shop assistants are generous and natural when they communicate with others; training two points, namely training the staff's knowledge of enterprises and brands, and training the salesmen's sales skills.

For a shop owner who is not good at hiring, the wrong person can lead to a crushing business.

Seven, do not pay attention to customer anti ulceration information.

When a customer buys a product, he thinks it is not a big problem and does not ask for a refund. However, the response to this commodity is inadequate. The store owner should adjust it in time. He can not take it lightly and ignore it. He still handles it according to the previous way, ignoring it. If this is not corrected, some customers will be lost.