In 2011, The Eighth Shanghai International Footwear Expo Will Be Held In Shanghai In May.

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It is not only a sense of satisfaction and joy, but also constant thinking. Deeper research is always the pursuit of the exhibition organizing committee to make bigger and stronger exhibitions.

The strong sense of responsibility and the mission of serving the industry require the attentive service of the exhibition, and push the development of the exhibition to a new height.

The new height of heart service is not only a platform, but also a link.

In the request of the Shanghai Leather Technology Association Secretary General Li Fangzhou to the shoe fair, the three functions of "opening up the trade platform for two markets at home and abroad", "linking the upper and lower reaches of the industrial chain and the allocation of resources at home and abroad", and "scientific and technological innovation and brand building display window" are indispensable.

For the "Shanghai shoe fair", on the basis of doing a good job in the platform, the next exhibition will cooperate with the overall structural adjustment and industrial upgrading of the industry. It will not only provide high-quality platform for domestic and foreign exhibitors and spectators, but also further show the role of ties, so as to open up a broader window for enterprise innovation and development.

New heights of heart service -- growing up with domestic enterprises

From the perspective of industry, we need to understand the needs of footwear enterprises, and do our best to invite professional audiences.

Like the shoe companies in China, the Shanghai Shoe Fair has not given up any chance to break through itself.

With the leather exhibition, it will make the exhibition more professional; set up the forum area to add theoretical basis to the exhibition; add children's shoes and snow boots exhibition area to enrich the exhibition content; every step of the "Shanghai shoe fair" is a deep footmark.

Nowadays, the integration of industry chain has become the goal of Shoe Expo stage.

The director of the exhibition told reporters that the industrial chain integration of professional exhibitions should not be done on the surface, but must be deep and solid. This includes not only the integration of upstream and downstream industries, but also the integration of industrial chains within the footwear industry.

This work is done well, and the Shanghai Shoe Fair will take a big step forward and stand firmly on the status of benchmarking exhibitions both at home and abroad.

Heart serves new heights -- conveying positive ideas to enterprises

The director of the exhibition told reporters that the next foothold of "Shanghai shoe fair" is to guide the construction of enterprise's innovation concept.

This is also the "concept of innovation" that the Secretary General of Li Fangzhou has been emphasizing.

In the exhibition, not only the exhibitors' innovation in the arrangement of the booth, but also the enterprise's innovative "language" conveyed by the booth and the exhibits.

In the past, the high-end products of exhibition were mainly brought by foreign exhibitors. Now, after the innovation idea has been imperceptibly passed on the exhibition, more and more domestic exhibitors have launched high-end products.

In addition, domestic exhibitors on the same stage with international excellent footwear enterprises are also gradually understanding the concept of "high-end" and the value they bring, thus producing a number of "China's high-end shoes", which is not the pursuit of reality, but the first step to create the concept of high-end products.

Exhibitors' attention to "idea" has won more attention for enterprises. At the same time, it has also attracted more attention from the organizers. How to continue to instill good positive ideas into exhibitors is the bounden duty and responsibility of the Shanghai shoe fair.

The "Shanghai shoe fair" is the core competitiveness of the exhibition through the accumulation of years of experience, the rational relationship between the lips and teeth, the rational understanding of the market and the direction of the development of the industry.

This competitiveness enables the organizers of the Shanghai shoe fair to offer different guidance directions to enterprises at different stages. At the same time, it is also the competitiveness. Let the Shanghai shoe fair fight for the responsibility and eventually become the "soul" exhibition to guide the development of the industry.