Apparel Price Increase And Consumption Terminal Based On Industry Perspective

From Xinjiang Cotton price Doubled to the market in Shanghai, clothing prices vary greatly, one piece. Cotton products clothing The price increase not only goes through thousands of miles, but also passes through many links: cost, processing, circulation, and finally to terminal consumers.

" Clothing price rise It is a matter of rising tide. Jiang Hengjie, an adviser to China Fashion Association, said that the rising price of clothing, the appreciation of the renminbi, and the soaring price of cotton are all the most practical problems facing many enterprises.

He further explained: "in the ordinary garment manufacturing cost structure, raw materials and processing costs account for more than 50% of the total cost. Now the cost of raw materials and processing costs are rising, and the factory price must be adjusted in a different range."

But a garment from the factory to the terminal consumers, but also experienced layers of links. Low end clothing is greatly affected by the rising cost of raw materials and processing. Usually the fabric is up by 50%, and the price of finished products will increase by about 30%. Take a top jacket for example. Last year, 40 yuan, at least 50 yuan this year.

But 50 yuan is far from the price that consumers see. A salesperson in a clothing store calculated an account. The factory price was 50 yuan. The agency generally raised the price of 20% to 50%, which means that she sold at least 60 yuan from the agent's wholesale, plus freight and store charges. She wanted to sell 50% to 100% of the price to be sold, which means that the lowest price for consumers was to buy 50 yuan / piece of clothing at a price of 90 yuan / piece.

In the ordinary brand clothing sales, the middle circulation cost is even higher. Saleswoman of a brand women's clothing market revealed that the brand women's wear summer wear factory price is 40 yuan, and the dealer can sell 100 or even 200 yuan. The autumn winter dress is 80 yuan / piece wholesale, and the distributor can sell for 500 yuan or even higher. "This magnitude is not too much, because the expense of the mall will account for more than 50% of the dealer profits." The salesman said.

A saleswoman of a brand clothing market in Shanghai estimated that the average cotton brand of ordinary brands will increase by 20% this year.

However, according to industry sources, many high-end brand clothing enterprises have shifted the cost pressure to the production process because they are worried that consumers can hardly accept the price increase. Therefore, the processing plant in this age is most difficult. The business staff of a garment processing enterprise in Yangzhou told the morning newspaper reporter that the price of the fabric rose 50% this year, the wages of workers and the cost of water and electricity have also been rising, but many orders did not raise the price, the company only kept the customers. He said that now the company's business departments hope that prices will be high after next year's cost price stabilization, otherwise they will lose money.

According to the insiders, the cost of fabric and so on in the whole high-end clothing price system is very low, and the original design and brand price are the main components of its price. The person said, "CHANEL a coat with a lot of cutting pieces, we need to have very precise and innovative board skills to achieve, design and high technical requirements, coupled with its brand value, fabric prices have little impact on them."