How To Improve The Sales Of Leather Shoes In The Town Market?

1, establish hospitality relationship

This is the key to all factors.

2, the right price.

If you sell four or five hundred shoes in the township, it's not very suitable.

In Fujian's market towns, the price of men's shoes that can be run is generally between 120-180 and women's shoes are between 60-120.

Now the overall economic downturn, we are more sensitive to the price ratio, so the appropriate price for the township is also the key.

3. Suitable shops

I have read some articles about shop location before, and I think shops location is the key to retail.

In fact, in cities and towns, I think there are two principles for selecting shops. The first principle is to have people flow and make sure they can get close to the market.

Generally speaking, the market is the most bustling place and the most popular place in towns and cities. It is convenient for them to buy leather shoes in these places.

It can also deliver promotional information and new product information to consumers at the first time.

The second principle is that shops should be opened in many places with leather shoes.

In towns, it is hard to imagine that they would go to a remote place to buy shoes with a brand.

Otherwise, there are many places for leather shoes shops. Some comparisons, some bargain, and cheaper ones are comfortable.

4, can sell you to sell

Many people think how much money I will earn or how much profit they will be able to sell, or listen to the company without discount or price reduction.

It is not always feasible in the town market.

Chinese people have a habit of bargaining, especially in the countryside.

I feel more capable when I speak too much.

If you say monopoly, no bargaining, many people may turn around and leave.

Because other stores can bargain, why can't you bargain with your store? The town is not too sensitive to brands. If you are so cattle, I will not buy them.

And many buyers go shopping with their friends. Bargaining is also a way to give each other a face.

To ensure that the appropriate profits, can sell and sell.

Give them these faces, maybe a few days later they drag a few friends over to your shop to buy them.

4, a good word is a blessing.

The landlady can really say that over 10 years of shoe selling career has made her eloquent, and the guests are also dissatisfied. I feel embarrassed by some problems, but she can use humorous and plain language to solve it, and it is so natural that people are so comfortable.

Speaking and talking is not only related to character, but also accumulated by experience.

Two women tried on a pair of shoes and wore several pairs for nearly half an hour. Finally, they were dissatisfied. They went to the door and were dragged in. Finally, they bought a pair of female mats and had to admire them.

5, exclusive stores are not necessarily suitable.

Many people feel that in the era of brand now, if we want to open stores, how to decorate and so on, I actually feel that these are not necessarily suitable for the township market or even the county level market.

Many stores in these market markets can not support a year, red dragonfly, AOKANG and so on, because the price of exclusive store shoes is high, and the product line is not rich, the company's constraints are more.

Instead, everything buys better survival.

Many shops sell better than good shops, men's shoes are sold, women's shoes are sold, sports shoes are sold, children's shoes are sold, and even slippers are sold.

Because the consumer groups are fixed, the brands chosen by the townships are not many. If they want to buy, simply choose a trust that they have won, buy them for themselves, buy them for their husbands, buy them for children, and virtually raise the price of customers.

6. High grade specialties are not necessarily necessary.

Many franchised chains require dealers to decorate according to the requirements of the company. Generally they are decorated very well. Is it applicable? Not necessarily.

After passing through the township customers, it is very expensive to see such luxurious decoration, resulting in psychological price pressure, so they dare not go in.

In fact, the price is the same.

Sometimes customers will think that your decoration is so expensive, they must be more expensive than expensive.

And many high-grade decoration require installation door, summer closed door, air conditioning is really comfortable, but virtually rejected some customers.

Some people in cities and towns are conservative or afraid of trouble. They feel that closing doors is a refusal.

7, maximize the use of space.

If you have opened stores in the stores, you know that many shops have a cash register, and the cash register is really nice and convenient. However, we have overlooked the fact that the cash register has caused a lot of dead ends.