Look At Asian Games &Nbsp; Look At The Outfit - They Also Wear Chinese Brands.

With the convening of the Asian Games, people's enthusiasm for the Asian Games has been unprecedentedly high.

The media coverage of the Asian Games is overwhelming, and this is what the Asian Games sponsors most want to see.

According to official information, 53 sponsors of the Guangzhou Asian Games have been held, and the sponsorship amount exceeds 3 billion yuan.

The number of sponsors and sponsorship of the Guangzhou Asian Games has reached the top of the Asian Games: the sponsorship amount is 5 times that of the Doha Asian Games and 3.5 times that of the Busan Asian Games. The sponsorship fee of Guangzhou Automobile Group has reached a record 600 million yuan, 361 degrees, and Samsung's sponsorship cost is more than 200 million yuan.

As a sporting event in Asia, the marketing sponsorship of brands is also hot.

Including Japan, South Korea and other countries, the resource grab of the Asian Games expedition Corps has long been over, showing the same wonderful equipment display in front of us.

In this year's Asian Games, a prominent phenomenon is the sudden emergence of Chinese brands, including the famous sports brands including 361 degrees, Jordan, etc., sponsoring the rise of Chinese sports brands in addition to more than a dozen Asian countries.

China

361 degree strong Anta steady

In the Asian Games held in front of their own doors, the performance of domestic brands is wonderful.

From the official website of the Guangzhou Asian Games, we can see that from the five levels of sponsorship list of senior partners, partners, sponsors, exclusive suppliers and suppliers, Chinese national brands occupy an absolute proportion.

Domestic sports clothing brand 361 degrees, cool tea beverage "big guy" Wang Laoji is in the Guangzhou Asian Games senior partner's list.

As a senior partner of the Asian Games, it is estimated that the investment of the 361 degree sponsorship of the Asian Games is close to 200 million yuan, whether it is in the stadium or in the number plate worn by athletes, the 361 degree logo is striking and dazzling.

In this regard, the director of brand management Lingjun said that the sponsorship of the Asian Games, in addition to brand awareness, reputation, brand value of several aspects of the comprehensive upgrading of the brand, through the sponsorship of the Asian Games can also prepare for the future expansion of overseas markets, for the 361 degree intervention in the global market to do homework.

Because of the cooperation with the Chinese Olympic Committee, the winning equipment of the Chinese team participating in the Asian Games undoubtedly fell on them because of Anta's cooperation with the Chinese Olympic Committee.

Red tops and white trousers show the mental outlook of Chinese athletes.

This equipment has achieved great breakthroughs in design, fabric, technology and so on. It has been evaluated by many professionals and netizens as "the best award dress in history", which is only a small part of Anta's efforts for the Asian Games.

As a partner of the China Olympic Organizing Committee, Anta is not only the Asian Games, but also many sports events, including the London Olympic Games.

Nine countries in Asia

Sharing 361 degrees

The Asian Games is an important stage for all Asian countries to gather together. It is an important mission for the Asian Games to enhance communication, understanding and friendship throughout Asia.

As a senior partner of the 2010 Asian Games in Guangzhou and the global official sponsor of the Asian Olympic Games, the 361 degree investment in the Asian Games has reached 200 million yuan in China alone.

In addition, as a Chinese national brand, 361 degrees, under the guidance of "passionate meeting and harmonious Asia", has become an official sponsor of other nine countries in Asia, building up equipment for Asian Games, and actively promoting friendly exchanges between China and Asian countries.

The 361 degree sponsorship list includes Philippines, North Korea, Kampuchea, Maldives, Laos, Indonesia, Malaysia, Burma and Brunei.

Through sponsoring the Asian Games equipment, promoting friendly exchanges between China's private and Southeast Asian countries, especially ASEAN members, is the main purpose of the 361 degree sponsorship.

China has a long history with Southeast Asian countries. The Pearl River Basin and Southeast Asia have been called the earliest "international free trade area" in the world by historians.

As the largest concentration of Chinese in the world, Southeast Asia has a lot in common with China in terms of politics, economy, culture and education.

The convening of the Guangzhou Asian Games has provided a deeper and wider exchange platform for China and ASEAN countries. The 361 degree national enterprises, such as those who are committed to promoting the development of sports in Asia and strengthening the friendship between the peoples of Asia, have expressed the love and affection of the Chinese people through the provision of "Asian Games equipment".

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The 361 degree sports equipment designed for Asian countries fully embodies the cultural characteristics of all countries. 361 degrees combined with the national emblem, national flag, totem and other elements, specially designed the works with deep national imprinting for them.

Take the Asian Games equipment in Laos as an example: creative culture comes from the elements of rice in the national emblem of Laos. It symbolizes the industrious, plain and loving attitude of Laos, and shows the enthusiasm of athletes in the arena.

361 degree, through the artistic modification of Rice Panicles, the popular wave points are combined with streamlined lines, and the image dynamic jump gives people a satisfying visual effect.

In addition to this, the modern gradual fashion elements are added to show the athletes' mental outlook and highlight the love of sports in Asia.

The professional and innovative design fully demonstrates China's fraternity and respect for Asian countries, as well as the Chinese people's good wishes for winning gold medals and creating new heights for foreign athletes preparing for the Asian Games.

The 361 degree move has been well received by several Asian Olympic committees. The Secretary General of the Malaysia Olympic Committee, Xie Guoji, said: "361 degrees provide us with a series of equipment, fully support our Asian Games, let us deeply feel the friendship from China, and at the same time," the brand spirit of Asia's more love "will also inspire us to achieve better results in international competitions.

As the common "language" of the people of the world, sports can not only enhance the people's physique, strengthen national strength, but also break the barriers, strengthen exchanges, pmit friendship, and contribute to the construction of a harmonious world.

The development of sports and the harmony of the world need not only the promotion of government power, but also the support of folk forces.

And 361 degrees through the Asian Games equipment "pmission love" action, for the 2010 Guangzhou Asian Games "passion and harmony," the concept of the best footnote, but also left a good phrase in the history of Asian Games.

Mongolia and other three kingdoms

Falling in love with China's "Jordan"

Jordan sports sponsors Mongolia and other three kingdoms

A few days ago, Jordan sports Limited by Share Ltd announced in Beijing that they will sponsor three national sports delegations in Kazakhstan, Turkmenistan and Mongolia to take part in the Guangzhou Asian Games.

During the cruise tour before the opening ceremony of the Asian Games, the prize winning equipment made by Jordan was tailored to them on the cruise ships of three countries.

Guangzhou Asian Games, Kazakhstan, Turkmenistan, Mongolia three teams will be swimming, shooting, weightlifting, wrestling, artistic gymnastics, boxing, judo and other items of gold medal impact, Jordan sports will also appear on the podium of these projects.

After the Asian Games, Jordan sports will also begin to design the award dress for the 2012 London Olympic Games for the three delegations.

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The Republic of Korea

Low profile Asian Games do not attract foreign aid

At the opening ceremony of the Asian Games, we noticed a strange brand RYN.

When the Korean athletes were wearing RYN equipment, we realized that the sponsors of the Asian Games were a genuine local brand.

RYN is a leading brand of shoes, which is famous for its technology and function.

RYNKOREA was founded in August 2006, and now its products are exported to the United States, Germany, China, Spain, Europe, Asia and other countries.

This Guangzhou Asian Games, RYN brand sponsorship category has T-shirt, T-shirt, hat, socks, award dress, sportsman bag, entrance dress and so on.

Compared with Nike and Adidas, RYN is no doubt a young brand. South Korea's choice of local young brands is the sponsor of this Asian Games. Its support for local brands is obvious.

Japan {page_break}

Three take turns to share opportunities.

Di Sant

In November 11th, near the Olympic Sports Center of the Guangzhou Asian Games, the service center of the famous Japanese sports brand Mizuno Corporation was officially opened.

At the opening ceremony, Mr. Desanto, the leader of the company, was interviewed. He revealed that the Japanese delegation's award dress was not like the invitation to bid in China, but that the three largest manufacturers in Japan, MIZUNO, Alex and the rotation of the cost were given the same.

The official award dress of the Japanese delegation is the product of Alex company, while MIZUNO is responsible for the sports equipment of some sports teams.

The Japanese delegation took part in the Asian Games by 1072 people, of which Mizuno Corporation provided equipment for 17 Olympic events.

Kosuke Kitajima, a famous Japanese athlete, is a signer of MIZUNO. In addition, Ai Fukuhara, another popular sign in China, is another sign of MIZUNO.

The company also provides footwear for Chinese table tennis teams.

The Chinese softball team provides clothing, helmets and clubs for matches.

In an interview, Mr. Ueharu Taketaro said, "I came here when I held the second National Games in Guangzhou, China, and Guangzhou has been changing since then.

As early as 1979, we have had very good cooperation with Chinese sports circles. For example, in the most brilliant period of 80s, the Chinese women's volleyball team was the sponsor of the women's volleyball team in 1979.

In Japan, there are three most representative sports players, one is Kosuke Kitajima swimming, two is track and field hammer Murofushi Koji, three is gymnastics Chimura Kohei, but this Asian Games only Kosuke Kitajima came to Guangzhou.

For the swimmers' whirlwind in the swimming world and the high tech swimsuit that tends to be quiet as a result of the fina's restrictions, taro, who provided the swimsuit for Kosuke Kitajima, said: "actually, Bei Dao is very unaccustomed to swimming in this swimming suit. Although he won the Olympic Games in Beijing, he did not take part in the world championships in Rome after a year of rest in the Beijing Olympic Games.

Now the swimsuit he wears is the swimsuit that we have been certified by the fina in September. According to the regulations of the fina, we have carried out strict production procedures. Although it is not as conspicuous as the original high-tech swimsuit, there are many unique designs in place. MIZUNO doesn't advertise on TV very much, but we have always had very good technical and technical services in providing professional equipment for athletes.

In the interview, reporters also learned some interesting things about Japanese athletes.

For example, MIZUNO signed Kosuke Kitajima, but because he also belongs to Japan's Coca-Cola, MIZUNO also has Coca-Cola logo on the clothes he provided for him, while Ai Fukuhara belongs to the ANA, so MIZUNO will also print the logo of Japan's special clothes on her special clothes.

MIZUNO