Rongcheng: Expanding The Export Proportion Of Independent Brands

　　 Clothing is the leading industry of Rongcheng county economy. There are 830 clothing enterprises in the county. clothing More than 1800 processing households, the annual production capacity of 410 million units (sets), covering a variety of suits, shirts, leisure, cotton clothing and other 6 series, more than 500 varieties, products are exported to more than 50 countries and regions.

         But over the years, the clothing production of the county is mostly OEM and external processing. brand Very seldom, enterprise The profit is very low. In order to change this situation, the county actively takes the road of brand innovation, speeds up the transformation from OEM to its own brand building, and sets up the image of Rongcheng's clothing. On the basis of borrowing, licensing, licensing and linking with well-known large enterprises, we must cultivate clothing brands with independent intellectual property rights and expand the export proportion of independent brands. In order to effectively enhance the concept of "famous brand development", the county actively encourages and leads the garment enterprises in the county to embrace the market at home and abroad, and docking with large enterprises at home and abroad. At the same time, the county Party committee and the county government issued the "Rongcheng County clothing brand construction incentives", the Chinese famous brand, well-known trademarks in China's enterprises, the implementation of the award of 1 million yuan, and strive to create 1 - 2 national brand.

In order to speed up the creation of its own brand, many enterprises in the county have also sought their own effective ways. They create their own clothing brand by borrowing the "Star" effect and employing the image spokesperson, thus making the reputation of the enterprise product "loudly". The county's Li you and Ji Hongxing enterprises have registered 12 clothing brands in the European Union, France, Czech, Hungary, Russia and other countries and regions, earning about 10000000 US dollars annually, accounting for 10% of the total export volume of the county.