Shanwei, Chairman Of Shanshan Stock Company, Will Surely Be Able To Operate International Brands In The Future.

Sohu's brand activity "Sohu entrepreneur forum" will be held in Beijing in 2010. The forum is sponsored by Sohu finance, and adhering to the principle of "public interest, fairness and openness", it provides a new media platform for Chinese entrepreneurs to discuss, exchange, grow and help each other. The forum is based on the principle of "public interest, fairness and openness". The forum is held in November 25th.

This forum focuses on the issue of "reconstruction: uncertainty changing the world", and invites many famous entrepreneurs, scholars and front-line economists to discuss the exchange.

The following are Sohu financial statements.

First of all, I am very honored to have the opportunity to participate in this forum. I think just now, because every entrepreneur in this forum comes from different industries, although everyone is talking about brand, but different brands of different enterprises and different industries have come together. I also feel that all the brand strategies may be similar at the beginning of the plan, but in the end, the path of each enterprise's development is different.

So I learned a lot from it, and some inspiration from their practices.

We all know that Shan Shan is relatively early, in fact, the biggest one at that time, catering to the needs of the market. As we have just mentioned, there is no potential. At that time, China has just decided to meet the basic needs. At that time, consumers at the time satisfied with the basic functions of clothing as clothing, they had higher quality, more fashionable, spiritual and psychological demands, which is a very important connotation of the brand.

At that time, Shan Shan put forward the demand for meeting the needs of the consumers of the market in a very timely manner. This has gotten a very great development. So the Chinese fir has been promoted very highly through the brand strategy. In 1996, as the first clothing listed company to go public, this is a very big feeling.

But in fact, there was a very big change in 2000. The original brand changed from franchising to franchising, so that we could spare no effort to consider brand operation.

China is more open to the new century, and the demand for clothing is more diversified and more characteristic.

We now operate many brands including Italy, France, Japan and Korea.

There are many ways of operation, such as agency, authorization, joint venture, acquisition and buyout. All kinds of models have formed a very large brand operation group of Shanshan.

Sohu Finance: now the clothing industry as an ordinary consumer more people particularly advocate foreign brands, domestic brands are not particularly valued.

Will there be any improvement in this area?

Zhuang Wei: as you can see, in fact, some people may now know that some people think that Shan Shan is a single brand concept. There are several concepts in the operation of Shanshan. There are many internationally specified brands, such as Carter, many young sportswear and sportswear clothes. Many young people are very fond of it. Because now brand, for example, let's give an example, LV, the world's largest luxury brand, operates dozens of brands, forming a huge LV group.

We are also hoping that Shanshan can operate more on the basis of the original brand of Shanshan. This brand may be an international, or domestic, brand operation company that ultimately wants to operate a variety of brands, so as to meet the rising demand for consumption upgrading.

Sohu Finance: what are the main countries in the international market?

Zhuang Wei: most of our cooperation now brings in international brands. But in the process of importing, we introduced the most high-end production lines, so some of us join the joint venture to go abroad and sell abroad.

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Sohu Finance: have you ever thought of putting your brand abroad?

Zhuang Wei: this still needs a process, because now I think that an entrepreneur in our forum just talked very well, because now the domestic market is too big, and facing the stage of consumption upgrading, we must first do this piece well, but I believe China has the opportunity to run the world's top brands.

Now many international top brand operators are facing financial difficulties. I believe that as long as we improve our operational capabilities and enhance our international capabilities, we will be able to do so in the future.

Sohu Finance: is the designer domestic or foreign?

Zhuang Wei: many of our international brands are global in operation, and many foreign design elements will also be pplanted into our clothing.

Sohu Finance: do you think there are some differences between local designers and international designers?

Zhuang Wei: there must be some difference in understanding fashion elements, including fashion culture. Because of different languages and cultural atmosphere, this difference is shrinking now, because everyone is constantly communicating, and now I am more and more aware that in the process of globalization, it is possible to extract universal elements of fashion that are suitable for international fashion in China.

Sohu Finance: what are the plans for Shanshan Group next year?

Zhuang Wei: I am talking more about brand today because it is just related to Mr. Zhao's question. We talked more about the development of clothing. I have always tried to build a brand of Chinese fir brand.

Shan Shan not only shows us that we are a good brand of our own brand at the end, but also we have the ability to run an international brand well.

In addition, Shanshan has been doing this for two years, including investors' attention to the investment in the new energy field. We are the pioneer of China's lithium battery industry, and began to do it in 1999. Now it is a participant in China's very influential low-carbon economy.

At present, it is also investing in all aspects, including the integration of the whole industry chain, including cooperation and joint venture with the top international technology.

We hope that in the future, in the field of low carbon economy and new energy, we can also create our own brand and serve the market demand.

Sohu Finance: many enterprises in the new energy field are interested in doing so, but so many people do it. Some people feel that there will be too many bubbles.

Zhuang Wei: because this industry used to be in the lithium battery industry, the lithium battery industry in the past was relatively less concerned, so its peers and competitors were relatively few.

Now, because we are all concerned, no matter international or domestic capital invested heavily in this industry, completely subverting the original rules of the industry, this situation is also facing great challenges for us in the future. But after all, we have a very solid foundation. After all, we start with lithium materials, and are the earliest material suppliers in China.