YISHION: A Week Away From Design Concept To Store Sales

　　 The fifteenth China (Humen) International Fashion Fair ended on 23 day. Fashion and wealth The great event attracted tens of thousands of garment traders from home and abroad to participate in the exhibition. YISHION, the famous clothing brand, held 2011 here. Spring and summer clothing The press conference, whose new and personalized concept of casual clothes, has opened a wonderful adventure for the audience. Reporters learned from the conference that these fashionable and fashionable YISHION styles only cost less than a week from design concept to sales of exclusive stores.

For a week, for YISHION people, this is Fashion trend Collection, design, clothing to the store shelves time.

According to the introduction, last year, YISHION invested heavily in the development of a high-tech management system. The system can smoothly track every clothing information flow through the management of production lines and special codes for each garment. Not only that, YISHION also built a full inspection logistics delivery center, which can be directly shipped to the franchised stores, reducing many unnecessary links in the middle. That is to say, YISHION has set up its own logistics network, and every garment produced has its own logistics code. All production lines from start production to garment production are managed by computers to achieve the effect of point to point.

The head of YISHION brand promotion said that since the second half of 2009, every piece of clothing YISHION has developed from production and production control systems and logistics companies, product development and design, to factory finished products, and then to products sold to stores, in less than a week. That is to say, a certain design style determined by YISHION's clothing designer can be bought in YISHION's exclusive stores all over the country, if it is only for a week.

　　 Founded in 1997, "YISHION" is one of the 7 private enterprise brands that Humen government has been trying to support, and is the smallest of them. However, after 13 years of unremitting efforts, YISHION now has more than 5000 franchisees in the whole country, and has grown into a "clothing kingdom" that has launched 20000 more fashionable costumes annually.