Zynga&Nbsp; CEO Pinus: Building An International Company

Happy Farm: a red hot game

Pincus says the Internet is like a big cocktail party.

He said: "since the creation of Napster, MySpace and Facebook websites, the Internet has become a social networking site, and there are small cocktail parties everywhere.

In the past, the Internet was not connected. Since the launch of the music website Napster, the network suddenly became shiny. It became a place where people could love to get together according to their interests.

Now, I'm holding the biggest cocktail party on the Internet.

He is not kidding.

In 2007, with the open platform of Facebook website, Zynga company pioneered the lucrative social games and virtual goods market.

It launched its first social game, the happy farm, and it was red.

This game allows players to grow farms with their friends and buy virtual products such as tractors to increase production.

At present, "happy farm" has about 33 million downloads and 60 million active players worldwide. It is the most popular game Zynga has launched so far.

Following the happy farm, Zynga has launched some social games, such as CafeWorld, Mafia Wars and FrontierVille.

Recently, energetic Pincus has just announced the launch of Zynga's seventh game, the CityVille city business game.

This game allows players to build their ideal city and serve as mayor to manage the city.

Zynga number of users directly after Facebook

Pincus is a technology entrepreneur who founded the social networking site Tribe Network in his early years, an early investor of social networking site Facebook and music website Napster.

In 2007, he founded Zynga with people.

Zynga is headquartered in Porter Lalo Sean Hill (Potrero).

At present, Zynga has more than 320 million users, and has launched three large games on average each year. It is gradually expanding its worldwide layout and is constantly recruiting.

Only last year, Pincus recruited 850 employees, making Zynga more than 1300 employees.

At present, the largest social networking site is Facebook website with more than 500 million users. Zynga has effectively created a very successful platform by using Facebook website. It can be said to change the Facebook website's business overnight without warning, making it become the biggest online game platform.

It also earned it a five year cooperation agreement with the Facebook website.

"In 2007, people felt sorry for me."

"They asked me what I did for a living, and I told them I was developing applications for the Facebook website," Pincus said.

They asked me why, as an experienced technology entrepreneur, why do we live in such a humble job and how to build another business on a business platform? But by the autumn of 2007, we began to make profits.

But Pincus acknowledges that the Facebook website still has considerable control over Zynga.

Zynga gamers buy 30% of the royalty for every $1 virtual currency they buy from the Facebook website.

Moreover, Facebook website also firmly controls the platform for Zynga to survive.

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Fostering "economic growth point"

What does PAS and Zynga make to make money? The answer is the envy of most companies: making money by selling goods that do not exist.

It is this "virtual commodity" that has created most revenue for Zynga company.

As long as 100 dollars are paid, gamers can buy virtual chips in virtual casinos, ask people to put virtual drinks on virtual gambling tables, or buy virtual ploughs or virtual tractors.

However, Pinus does not think this is the most relaxed business mode (people are like paying for the air).

He seriously said, "when you go to a movie, what do you get? Nothing real! Only the feeling of watching.

The same is true of Zynga games. It is a kind of entertainment.

People pay for landing games to get an entertainment and get a better experience.

This business model has existed for many years and is not the first creation of Zynga, but we have applied it to a new market. "

The game's built-in advertising is another economic growth point Pincus hopes to nurture.

"I find that many players are very willing to spend money on things other than games.

The game's built-in advertising can help players get the experience by publicizing what is available outside the game to players.

He said.

Horizon is the limit of Zynga development.

Zynga has achieved great success in a very short period of time, but rumors about the sale of Zynga will be rampant.

Faced with the rumors, Pincus expressed his ambition.

"Zynga will not be sold.

This is not my goal.

My goal is to build an international big company and play a lasting influence in people's lives.

"I dare not say that Zynga will never be sold, but at the moment, we are more likely to make IPO (initial public offering) rather than sell it," Pincus said in an interview.

Only by going public can investors make money monetization for you. "

Zynga has just set up its first branch in Europe, taking the first step in international development.

Pincus said, since then, the horizon is the limit of Zynga company's development.

"I hope" Zynga "becomes a verb, hoping that people will go to 'Zynga' and equate it to play games.

He said.