Shoe Enterprise Lining: Putting Brand Into Asian Games Arena

"Though we lost the Uber Cup, we were just like that.

Scenes like this are appearing more and more in front of the audience. Sports brand advertising has been planted in the athletic field, and even in the interview of athletes, it has become an obvious "scenic line" of this Asian Games.

After the men's team won the championship, the players stood on the stage to receive the award in Anta's award dress, but after a few minutes, the players who appeared in the news hall were all changed to Lining's clothes.

During the conference, Li Yongbo, the coach of the badminton team, mentioned Lining repeatedly: "just like Lining's slogan," everything is possible.

Oh, forget Lining's current slogan is not this.

These are athletes who obviously advertise for sponsors.

Of course, there are also unintentional situations. For instance, Wu Jingbiao, a weightlifter of Fujian, was asked how he felt after winning the championship. He said, "I hope it is 10001 gold, and 10001 is the number of Telecom." it is obvious that China Telecom has no cooperation with weightlifting team. It is totally unintentional. "1001

Players need to serve the sponsors.

As we all know, Lining is China's badminton team's clothing sponsor, but the main sponsor of the Asian Games and the sponsors of the award dress are Fujian's brand.

Lining did not directly sponsor the Asian Games.

But Li Ning Co did not want to miss the chance to show their face at the Asian Games, so the badminton team they sponsored became the best platform to publicize the Lining brand.

If the team gets the money from the sponsors, they have to advertise for the sponsors, so we can see that the badminton team we mentioned before tried to advertise the Lining brand.

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Apart from publicizing these brands on the athletic field, some famous athletes will also publicize their sponsorship brands through their own micro-blog, which is due diligence.

The choice of flag bearer is also decided by sponsorship.

It is an international practice to publicize the brand of our own enterprises through large-scale international competitions. In South Korea, we did the same in the 2008 Olympic Games in Beijing. At the opening ceremony, Lining ignited the main torch and let Li Ning Co's stock gain a lot in the second day.

In the Asian Games, it was rumoured that the Chinese delegation chose the flag bearers to take into account the interests of the sponsors.

In the eyes of the outside world, Lin Dan and Zhang Lin have a much higher position in Chinese sports than Jin Ziwei.

Before Jin Ziwei became a flag bearer, many people did not know this person.

According to a professional newspaper, Lin Dan said before the opening ceremony: "is the flag bearer really Zhang Lin? How did I listen to the rowing team just now?" considering that the rowing team was sponsored by a certain brand, there were rumors that Jin Ziwei should be the standard bearer.

Because the brand is the sponsor of the Chinese Olympic Committee and the exclusive sponsorship of the Chinese delegation of the Asian Games, so it is logical to expand the brand with the help of the Asian Games.

However, reporters interviewed a number of stakeholders on this topic, and confirmed that the rumor was unfounded. The choice of the bearer is the result of many considerations.

In this Asian Games, there are many kinds of advertisements, such as sponsoring some delegations.

Iraq, Malaysia, Mongolia and North Korea are all dressed in Chinese sports brand clothes.

A sports brand in Fujian is also a sponsor of this Asian Games. They have sent packages and T-shirts to reporters. Therefore, journalists can carry their bags on the sports grounds of the Asian Games, which is also an advertisement for them.