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British Clothing Brand Allmans Entered China &Nbsp, Focusing On Customer Satisfaction.

2010/12/6 10:51:00 60

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Relative to others

international brand

Allmans (DMUs) is very low-key in China and has not chosen large-scale bombing of magazines, newspapers, video and so on.

Instead of collecting and understanding customer needs and making Chinese customers satisfied with the high-end business leisure leather goods brand, Allmans recently launched the first quarter British business casual shoes trial in the first quarter of Tianhe City's entity store.

Among the many candidates who signed up for the event, 30 lucky men were selected to try them on in the physical store and filled out the trial reports.

Recently, the return receipt has arrived in Allmans (Dimens). The reporter has learned that 90% of the customers are highly satisfied with Allmans (Dimens) and offer good suggestions for their future development.

Allmans (DI Mens) staff said that nearly 80% of men tried to wear a good impression of Allmans. Among them, the shoes were of high grade, high credibility, quality guaranteed and trustworthy, and became the most frequently mentioned words in the report.

The comfort of leather boots, almost all the men trying to wear, said: "leather boots are very comfortable and breathable"; for the tailored version of leather boots, 70% of men say that leather boots are tailored and well dressed, and some men try to wear them on the same day when they try on them.

In addition, the men also made detailed responses to the breathability, warmth retention and color matching of the leather boots. They generally expressed satisfaction, and the satisfaction degree of the air permeability, color design and warmth retention of the leather boots reached 80%.

On the whole, 90% try on Allmans.

Di men

This season's new version gives a high score, and is satisfied with its quality, style and fabric selection.

In addition, according to the return report, 30% of the trial participants believe that although the fabric and design are of equal level, the price of Allmans shoes is relatively close to that of the international brands.

Some of the trial participants had also experienced the experience of online shopping Allmans. They believed that the design concept of Allmans is basically the same as the international popularity, which is the ideal choice for men with high cost performance.

Through careful study of the receipt report, the staff of Allmans (diebus) found that nearly 70% of the tried on staff were satisfied with the decoration and shopping guide service of Allmans (diebus) shop, and the other 30% try people put forward higher requirements for the Allmans (diebus) entity store. It was considered that there was a slight difference between the shop decoration and the shoe positioning grade, and the shoe display was too regular, so the new product exhibition area should be newly opened, and the new season's new product should be launched.

In addition, publicity efforts need to be strengthened.

A yuan surname tries to wear on the receipt, writes: "since is the famous product, must let the human know, lets the human approval, not only may wear but also may give the gift to send, allmans should strengthen the propaganda, this not only may expand."

Distribution channel

It can also let more people know and understand such a high-end shoe brand with high quality and price.

This made Allmans staff feel deeply.

The receipt of the trial report not only made Allmans know more about the needs of customers, but also made Allmans (through the eyes of the tester) have a new introspection on themselves, laying a solid foundation for Allmans (DI gates) to continue to pursue the corporate culture of "customer first and quality first".

Allmans (Duimen), the responsible person, said he had carefully finished the receipt reports. One of those who tried to enter the year of the year failed to write such a paragraph, which impressed him very much.

"In the year of the year, the body is fat, not the capital that has passed through the years.

For fashion, the pursuit of quality, brand, comfort and price is what I want to have in Allmans. Regardless of the future development of this brand, the result of my experience is: if I need it later, I will choose Allmans, and let my people know Allmans! "The person in charge thinks that these reports not only enable Allmans (dialis) to talk directly with customers, but also let the staff of Allmans (DI MOS) have the direction of future efforts and the motivation to continue to move forward.

To promote the role of Allmans, the company will continue to carry out such activities and continue to improve and strive to become a brand that satisfies customers' satisfaction and reassuring customers. Following the rigorous style of production in the UK (Headquarters), they will perfectly combine traditional exquisite workmanship with healthy design concepts to ensure that every shoe delivered to consumers is of high quality and unique style. According to the characteristics of Asian feet, the company set up a customized business unit to provide customized services for various enterprises and individuals. Creative thinking can be freely combined, displayed and displayed in the shoes of Di Mens. Shoes are no longer simply clothing, but also the embodiment of individuality, which carries thoughts, emotions, even dreams and hopes. Allmans, a leading official of the company, said that such a try is very meaningful and has great significance in understanding the needs of customers and allmans itself.