Yantai: The Market Of Refurbished Down Clothing Is Hot, Consumers Are Careful To Renovate And Change The Core.
This year Winter clothes Expensive, let operators worry: on the other hand, the purchase price has skyrocketed and have to increase sales; on the other hand, because the price is higher than in previous years, how can not open the pockets of consumers. But a smart businessman broke through tight encirclement and began to work. Down Jackets Refurbished business. For a time, renovation of the down jacket shop became more and more prosperous.
Renovation of down jacket
Order
multiplication
On the morning of December 5th, in a down jacket renovation shop in the three street of Yantai, Shandong, a citizen was picking up the style of the down jacket.
The shops that were not large were already filled with old down coats from customers waiting to be refurbished.
According to introducing, this down jacket renovation shop just opened in mid September this year.
Madam Ding said, when the new shop was opened, a new down garment was refurbished for about 2 hours.
Now, on average, we can receive ten orders a day, and customers usually have to wait a few days to get their new clothes back.
Song manager, manager of Muping District of Yantai, said that in less than 3 months last year, she had received eight hundred or nine hundred orders for her refurbished fashion down shop.
"This year, since August, orders have been received, and nearly two thousand orders have been received.
At this rate, the number of orders must be more than doubled.
Song manager said that an old customer in the store had renovated seven down coats for the family, all of them kept in the new year's wear.
It is reported that the price of a new down garment is more than two hundred or three hundred yuan, and the price is slightly different according to the styles.
Song manager said, in the southern part of the small and medium-sized cities, has already started popular renovation of down jacket, Yantai area in recent two years or so, also began to be popular.
Many styles can save money.
The price of down garments this year is generally over 1000, which is the main reason for the renovation.
A salesperson at a shopping mall said that the price of the new down jacket has increased by about 20% this year, and many consumers refuse to buy new clothes.
Zhao Ayi, a citizen in Jincheng District of Yantai Development Zone, said that when the clothes were taken from a renovation shop near the District, there were more and more down coats in the family, and they were still very warm.
"It's a pity to throw it. It's no use, and it's refurbished, saving money and catching up with the fashion."
Liu Yanyu, the head of the store, said that the style and size of the down jacket were suitable for the renovation of the semi finished products.
"Although the price of refurbishment is slightly higher than that of last year, it is still very cost-effective compared with the price of the down jacket this year."
As for the reasons for the rising price of refurbishment, Liu Yanyu said it is also related to fabric and manual price increases.
According to the introduction, semi-finished down garment refurbishment is provided by the down garment manufacturer's semi finished garment leather, and then the down feather from the old down garment provided by the customer is filled and sewn by the workers to make it into ready-made clothes.
Liu Yanyu said that the semi finished down garment is refurbished with various styles and colors. After being sewed by skilled workers, it can even match the down garments in the shopping mall.
Reminder: be careful to refurbish and change the core.
The old refurbished down jacket is most afraid of being replaced by the "core", which is introduced by insiders. Customers may wish to supervise the filling process at the scene.
Some refurbished down garments are not marked with brand name, fabric composition and cashmere content.
Quality supervision department staff introduction, many consumers will not take the initiative to consult the refurbished down clothing containing the amount of wool, down has not been tested and disinfection problems.
It is understood that every winter, Consumers Association will receive some similar custom renovation of down jacket complaints.
In response, insiders remind consumers that it is best to choose reputable brand stores.
In order to guard against individual businesses from "down the core" of the down core, consumers can watch the shopkeeper fill up the velvet and make the newly developed down garment well.
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