Li Jiacheng's Personal Brand Management Mode

　 The inner saint, the honest and the faithful, the good and the good

China's traditional culture believes that virtue is better than ability and benevolence is better than wisdom. This will also be the fundamental difference between Chinese entrepreneurs and western entrepreneurs.

Under the influence of Western Christianity and pragmatism philosophy, western entrepreneurs have built up their inherent values and entrepreneurial styles, emphasizing individual heroism.

Under the influence of Confucianism, Taoism and Buddhism culture, Oriental entrepreneurs are easy to form the logic of behavior of inner saints and kings. They focus on the governance of sages and the strength of groups.

The reason why the Japanese nation was able to rise suddenly in twentieth Century became the only wonder of East Asia's economy because they built the spirit of "inner saint and outside kings".

The conclusion of this book has always been that entrepreneurs, as the elite of management, are the leaders of the team. You should not only cultivate their abilities, but also do their best.

In China, Yao, Shun, Yu, Tang Wenwu and even today, there are management ideas and employment traditions of "wise men living on the top, able people in the middle, wise people living side by side, workers living under the house". Chinese entrepreneurs are in such a cultural atmosphere, and how can you mobilize all the resources of enterprises that can be mobilized without being able to cultivate their virtues?

A nation has the spirit of a nation and the connotation of a nation. Our enterprisers can only stand in such a connotation, so that we can stir up the social resources around us and build a great cause.

Therefore, China's Confucius listed the "University" as the first book of Confucianism in order to cultivate oneself, manage the family and govern the country. Let the readers of the world know that on the first day of school, if you want to do a great job and reunite the whole world, you must first manage your country well. The premise of governing the country is to manage your family well, and the foundation of your family life is to cultivate your personal accomplishment.

As an entrepreneur, of course, your practice is inseparable from this eternal truth.

And the introduction of this chapter Li Jiacheng's successful personal brand management mode This is the successful case of this thought.

Entrepreneurs are the soul of enterprises. Without first-class entrepreneurs, there will be no first-class enterprises. And the first-class Oriental entrepreneur must be the result of both virtuous and capable, benevolent and wise. Only by constantly training themselves, cultivating personal charisma, and cultivating personal brand, can the entrepreneur become an invincible position in the competition.

That's exactly what Li Jiacheng did. One day, when he was talking about this question with his friends, he said, "I don't know what else, business is to seek fame first, or else it is called" golden signboard ".

　 Therefore, Li Jiacheng set up the ideological principles of personal brand management for himself and enterprises. There are four aspects of this principle:

First, self practice has become a trusted guide.

In this regard, Li Jiacheng has 8 key points for self-management of his daily life.

(1) diligence and diligence are the foundation of all enterprises. They must be diligent in their work, responsible for the enterprises and responsible to the shareholders.

(2) be thrifty and frugal, be generous to others, deal with everything and take others' interests as the starting point.

(3) be creative and look at the world with your own eyes instead of going with the tide.

(4) stick to our promise. Only by adhering to our promise can we build up a good reputation and a good reputation is an indispensable prerequisite for a businessman to succeed.

(5) every word is a thousand words.

(6) the spirit of the example should be well prepared before the meeting, and the people concerned should be notified a few days earlier, so as to simplify and improve the efficiency.

(7) steady and prudent. It can cultivate the management style of an enterprise and decide all contingency measures before deciding on one thing.

(8) understand that subordinates want to give subordinates a dream, a hope and a sense of belonging. {page_break}

　　 Second, moral character, moral accomplishment.

In this regard, Li Jiacheng asked himself to read Confucian letters, strictly according to Confucian "benevolence, righteousness, courtesy, wisdom, faith" to do things, and he has done a lot of self explanatory notes.

Benevolence, from the Chinese structure, is the meaning of "two people in one". Confucius uses benevolence to express the essence of human social attributes. He believes that people can not be associated with the world, and human beings are animals with social attributes. Therefore, the "benevolent people also", in Confucianism, the surface category can be a reasonable, sentient, humane person, that is, "benevolence". In the Analects of Confucius, there is an explanation of "respecting and believing, saving and loving". That is to say, it is not careless to deal with things. It will not waste itself. It will not be wasteful. It is love for people, that is, benevolent lovers, benevolent people "have taken gifts", benevolent people are not selfish, and benevolent people will not only plan for their own interests.

Li Jiacheng often teaches people that there should be room for everything, because human beings are human beings and human beings are not gods. There is no mistake. They can forgive people and forgive people. This kind of attitude and outlook on life for others and others are precisely the embodiment of benevolence.

Li Jiacheng also held these spirits when leading his subordinates. Because he believed that man is human, not God, and sometimes he can do something wrong. Therefore, he is full of patience and love for his subordinates. This kind of management art guided by human nature has won the respect and loyalty of subordinates in the enterprise. From here, we can see the difference between Li Jiacheng and Wang Yongqing's management style, but they all succeed. This shows that management is amorphous, and the important thing is to have their own style and corporate culture.

Righteousness, about "righteousness", Li Jiacheng's explanation is "selfless", can achieve "selfless" realm, you are enough "righteousness", it means that even if their interests are damaged, we must take into account the interests of others, all things are the interests of others first, Li Jiacheng has a famous saying, "unjust and rich, I am like clouds."

Propriety and propriety are the Confucian principles for managing social order. They are the marks of the managers' cultivation and the rule of the people and the basis for ruling the country. Its purpose is to make people live in harmony, do not complain, and do not make enemies. Li Jiacheng is low-key, honest and diligent. He often teaches his children and subordinates: "to keep a low profile, we can avoid big trees to catch up with the wind, so as to avoid being a target of others." If you only show yourself, you will not provoke other people's hostility. The style of Li Jiacheng's business enterprise is precisely based on this idea, instead of exaggerating propaganda, not relying on the utmost rendering, but relying on the silent cultivation, relying on the solid and low-key management line, relying on the mouth card, and winning the long-term trust of consumers to grow their own business.

Wisdom and wisdom are the Confucian wisdom of inner wisdom, the realm of cultivation, the flexibility of cultivating knowledge and understanding. In a dream of Red Mansions, there is a very good saying, "everything is clear and knowledge is learned, and human experience is the essence." In business, it is a flexible ability to do things for others. In the book of changes, it is said that "poverty changes and changes are communicated". This has become an eternal law in shopping malls. That is to say, it is the law of eternal market. In this regard, Li Jiacheng is also the most outstanding representative. He can stand upright for half a century and stand tall and upright. He relies on his intelligence and ability to predict the wisdom of "falling leaves and knowing the autumn" and "frost and ice".

Therefore, in the management of personal brand, Li Jiacheng's strategy to build a gold bearing brand is wisdom, concentrating strength and emphasizing the right to attack.

In the end, Li Jiacheng used Confucian "benevolence, righteousness, courtesy, wisdom and faith" to train his own "benevolence" spirit on the one hand. On the one hand, he cultivated his own "wisdom" ability. He followed the ancient way of "inner saint and outer king" and created his unique style of personal brand management. What kind of inspiration would it bring to our entrepreneurs living in the Confucian cultural atmosphere?

　 For the sake of simplicity, I finally sum up the steps and links of "inner saint and outer king".

The first step: entrepreneurs must cultivate the inner sage, just like Li Jiacheng, purify the individual's mind with the conservation of Confucian culture, and cultivate the moral consciousness and wisdom of entrepreneurs.

The second step: Based on the inner sage, Ke has been thick, leading an enterprise from survival to development. In this process, you will naturally establish a leading position in an enterprise, and achieve the business inside and outside the enterprise.

The third step is to enhance and enhance the virtue of a large number of employees by virtue of their inherent virtue, so as to make the whole behavior of the enterprise holy.

The fourth step: the "inner saint" of the whole enterprise's behavior promotes the promotion and formation of corporate culture. The promotion and formation of corporate culture will surely promote the progress of management. The progress of management will inevitably produce the brand of an enterprise, the product brand and the brand of an enterprise will lay the leading position of an enterprise in the industry.

The fifth step: the maturity and development of enterprises bring about the growth of social economy. The economic growth promotes the progress of spiritual civilization, and the progress of society also promotes the improvement of enterprise goals. At this time, the enterprise will move from the development stage to the life stage, and the enterprise will have more ability to pay attention to the comprehensive development of human nature and the full play of human potential. So corporate behavior and virtue will be more perfect, that is, the promotion of inner saints.

The sixth step: the promotion of the inner saint of enterprises will inevitably bring about the vigorous development of enterprises' benefits and social benefits, the prosperity of the country, the prosperity of the people, and the global view of the whole country. At this time, enterprises can truly participate in the implementation of the global strategy, make the loach become a river dragon, and become a real "inner saint and outer king". At the same time, it also achieves the management theory of "inner saint and outer king", and develops the management theory of the "inner saint and outer king" of China into a global management theory and management philosophy. By then, the Chinese nation will become the center of world management culture.

This is the greatest cause of our entrepreneurs.