Can Diamond Be Able To Stand The Test?

　　 Is it fragile or hard and wearable diamond?

Do a compression test in a volatile market.

In the second survey of business operators organized by the China Federation of textile entrepreneurs not long ago, although the feedback from various questions was based on the three quarter data, the time span covered the critical period of "soaring raw material prices", which is typical in terms of grasping the whole year's business operation and entrepreneur mentality.

Within one month after the results of the survey, the reporters interviewed randomly. industry chain There are three ports with different ports. They are located at different positions in the upper, middle and lower reaches, and their development paths are also very different.

Anhui Huamao is not only one of the few large state-owned cotton spinning enterprises, but also a listed company, which is driven by the capital market.

For more than ten years, the holy mountain fabric has been sticking to the position of processing and manufacturing. It does not exclude some differences between internal management systems and modern enterprise requirements, but they believe that experienced science has explored a set of effective hedge philosophy.

Gage clothing was recently designed with cold transfer printing technology. Terminal products Being famous for a long time, knowing that the lack of market guidance power may lead to the aborting of new technology, and take the "terminal feeding technology front end" as the first innovation mode.

Of the 101 questionnaires recovered from the survey, large and medium enterprises and eastern enterprises accounted for the majority. Three enterprises sampled were in line with this feature, and individual feelings basically represented the mainstream view. However, their attitude towards some sensitive issues is not entirely consistent with the survey results.

China Textile Entrepreneur Yang Jun, vice president of the Federation, said that this reflects the difference between enterprises' ability to resist pressure, and is also the result of a dramatic delay in the raw material market before and after the "16 countries". At this time, the real economy and capital market are a bit similar: the price of raw materials in the early stage of inflation is worrying the future trend of enterprises, and the abrupt cotton stop signal is like a sharp reversal of the stock index, and the confidence index of operators and investors is also rebounding. As a result, the less optimistic entrepreneurs' confidence during the survey period has changed markedly. {page_break}
 

In the "entrepreneur confidence" survey, 74% of the current evaluation is good, accounting for 60.4% of the next comprehensive production and operation situation. The three sampling companies happen to be in good anticipation. The difference is that their confidence comes from the strength of enterprises, the ability of cost shifting and the core technology advantages.

Wang Yanzhu is full of confidence in the high added value of "cold transfer printing technology", which is not fully reflected in the current capacity shortage, but he believes that this cycle will not be too long. Gage will enter a full harvest from 2011.

In the "order quantity" survey, the forecast for the next product order is not as good as before, and is expected to be more than half of the general or even worse. In the current evaluation, these two ratios are less than 30%. Unfortunately, three sampling companies are not listed here.

Although Anhui Huamao pays great attention to the main line of "plateau material price" in 2011, but the first three quarters of this year, the domestic and export orders of enterprises have increased to varying degrees, and the intention to sign the bill is even higher than the actual number of signing. Considering that the price of raw materials will fluctuate in the future, the enterprises with a large number of cycles will abide by the principle of win win and negotiate with customers.

In the survey of "comprehensive operating conditions", the growth of main economic indicators of enterprises generally recovered. The growth rate of main business revenue, profit and main business profit of this period is obviously higher than that of the end of 2009. In contrast to the three sampling enterprises, except gage, due to raw material extrusion and new technology benefit lag, the profit in the first three quarters of this year dropped by 50% in the first quarter of this year. The other two companies are enjoying profits from the bandits.

According to Anhui Huamao's earnings report, the profit in the first three quarters of this year increased by 1068% over the same period last year. The profit comes mainly from two channels: first, the driving up of raw material prices; two, the demand for centralized replenishment of the replenishment needs since the financial crisis. In addition, the price of its products has always been higher than that of the same kind, especially the "fist grade" high quality pure cotton yarn, and the more the supply exceeds demand, the more it can highlight the value.

According to the analysis of the "profit structure" by the questionnaire, the profit growth mainly came from the production cost control and the labor productivity increase, accounting for nearly 80% of the profits.

This coincides with the strength of the mountain fabric, chairman Xu Erming told reporters that the wage cost of labor intensive industries has always been a large proportion and should not be reduced. He asked enterprises to compete in the local industry, wages will rank in the top three, and by improving production efficiency, reduce unit wage expenses.

Since the three quarter, there have been doubts about the price transmission capability of the industrial chain. According to the analysis of the "profit structure" of the enterprises, only 5.8% of the enterprises rely on the factors that increase the selling price of the products, which is far lower than the proportion of earnings generated by strengthening the internal control.

Take the cost to pass the smooth mountain Saint fabric as an example. The main products are direct selling, which avoids the middleman's raise price, plus the strong cost control ability, so that it can raise the selling price by 30% at the peak, and still do not worry about the order.

In the first three quarters, gage, a notable decline in profits, said that the inertia of the processing links dragged the whole year's profits, which made them more determined to take the high-end line and win the price initiative. Wang Yanzhu calculated an account: using cold transfer printing technology, as long as 3~6 production lines and 80~100 workers, can create output value equivalent to more than 2000 people. Environmental value and economic value are hard to gauge.

No one can predict what the trajectory of raw material prices will emerge next. However, even if "diamond" also takes a little care of the fragile state of mind, it is very necessary to coordinate the pace and rhythm of the enterprise in the 2011.