The Pioneer Of Luxury Brands -- Perfect Hermes

At present, Hermes has 14 series of products, including leather goods, bags, scarves, clothing for men and women, perfume, watches, etc. most of the products are hand crafted. No wonder some people call them products of profound thinking, noble taste, rich connotation and exquisite craftsmanship. These Hermes boutique, through its distribution in more than 20 countries and regions of the world's more than 200 stores, into the fast-paced modern life, let the world return to the traditional elegant embrace.

[origin]

Back in 1837, Thierry HERMES, born in Germany and originally in France, founded his harness manufacturing company. His first business was to make collars for horses. In order to make the horses wear the most necklaced necklace, Thierry HERMES spent a lot of time and effort, meticulously, and finally won the first class business medal in the 1867 world leather exhibition, thus laying a solid foundation for his series of Harness Leather.

At the Paris exhibition held in 1885, Hermes won the first prize for such products. Since then, Amir Charles, the son of Hermes, has built a store, producing and selling saddles and other items, and has begun to retail business.

In 1920s, Amir, the founder of Tieli Hermes, once evaluated the brand of Hermes: "leather products create a great tradition of movement and elegance."

[transformation]

However, the family business made by harness manufacturing has changed greatly since the advent of the car. Under the control of the third generation of Charles-Emile HERMES, Hermes has not been on the verge of being eliminated. Instead, it has applied its exquisite manufacturing technology to other products, such as handbags, travelling bags, gloves, belts, jewelry, notebooks, watches, ashtrays, scarves and so on. Even after the fifth generation of Robert DUMAS took over, more and more new products such as perfume, necktie, suit, shoe decorations, bath towels, porcelain, jewelry, men's and women's clothing, watches and table accessories series were launched. Hermes brand all products choose the best high-grade materials, pay attention to process decoration, detail is exquisite, with its excellent quality has won a good reputation.

The Hermes family has made a name for itself through generations of joint efforts. As early as twentieth Century, Hermes has become a typical representative of French luxury consumer goods.

In the history of Hermes, there was a sensational news event, which was zipper style Golf Jacket designed for Prince Welsh in 1920, and became the first successful leather garment design in twentieth Century. Robert and Dimma, the fourth generation of Hermes's successor, developed new products such as perfumes and head stickers on the basis of their leather products. By 1960s, the growing Hermes company had various kinds of fashion and perfume products.

In 1970, Hermes is still a pure handicraft family factory. But 15 years later, the Hermes brand has developed into a super multinational company which produces high quality products. Its turnover has expanded 5 times. Now, the scale of Hermes is expanding.

[handcraft]

The reason why HERMES has such a superstitious believer is that the vast majority of its products are handmade products. Hermes insists on rigorous quality, is very persistent in details, and does not pay much attention to attractiveness. Take the Hermes scarf as an example, from design, color matching, plate making, coloring, manual curling and so on, every step is extremely exquisite, which also makes the Hermes scarves last forever. Some say that Hermes is a work of art with profound thought, noble taste, rich connotation and exquisite craftsmanship.

Living in automated, mechanized and batch life, what can explain identity? It should be something scarce. It's very easy to make a small quantity, but it's only a handmade luxury product. The aesthetic taste of modern people is gradually becoming a fetishism. The handmade products are born in the batch era, such as wonderful flowers, visual pleasure and a little arrogance. The meaning of life is humbly displayed on the LOGO of a needle or carriage. Handwork has become our superstition about identity.

The origin of the "Kylie" bag:

In 1956, Hollywood movie star grace Kylie became Queen of Monaco. At the beginning of her pregnancy, she liked to cover her abdomen with a HERMES handbag in front of the media. The HERMES handbag with special stitching and exquisite little locks became the focus. So HERMES took the initiative again and won the consent of the royal family of Monaco. The handbag was officially named "Kylie bag" after the marriage of grace Kylie.

Each Kylie bag is purchased by the purchaser from the annual global auction to the superior leather, after which each piece of leather is selected for the best part. The sewing of handbags is carried out by a master from beginning to end, and the followers of the global handmade luxury handbags must wait six to seven years before they can get the goods, and its frying price has reached over 60000 dollars. Leather is a part of value, and more valuable is the time spent on it and its handicraft art. Did you buy tangible substances? Yes, but most of them are invisible time. All this, in the name of handmade art, allows your signature pen to write empty numbers in the checkbook, but happiness and style are real.

Even today, even if HERMES has more than 1200 craftsmen, you will have to wait for two years, even if you customize the ordinary handbags of more than RMB 35000.

[up and down]

China, which has rapidly grown into the second largest luxury market in the world, has become a battleground for luxury brands. And the "limited" famous Hermes entered China later. At present, it not only lags behind Louis Weedon (Louis Vuitton) and Gucci, but also falls behind Prada (Prada). For Hermes, of course, we hope to seize more shares in the Chinese market.

It is worth noting that Hermes chose to regard Chinese culture as a breakthrough and name it as "up and down" which is rich in Chinese traditional philosophy.

Hermes explains that "up and down" is mainly sold in China, but the brand display in Paris will enhance its brand value, especially for Chinese tourists coming to France to recognize this brand.

The first Chinese Hermes made by French luxury brand was officially opened in Shanghai. The company hopes to display Chinese craft with this opportunity, and also reflects the importance of Chinese market for luxury industry.

Located in the Hongkong square of Huaihai Middle Road, Shanghai, the 123 square meter shop is made of logs or white wood. It has concise atmosphere and displays furniture, fashion, shoes and decorations. The first series is centered on tea, with special emphasis on Asian characteristics such as bamboo, cashmere and ceramics imported from Mongolia.

Hermes President Patrick Thomas said before the opening ceremony of the new store that she was very moved because a baby was born. The idea of the company is to expand the Hermes concept to China and create a brand new Hermes belonging to China. He plans to open second branches in Paris.

In addition, Jiang Qionger, art director of the brand, said that design philosophy is timeless, concise, lightsome and functional. She and twelve famous designers drew inspiration from Chinese traditional culture, and integrated Chinese philosophy concepts of the upper and lower, Yin Yang, heaven and earth in the Chinese book of changes. She will reproduce the splendor of Chinese craft through design.

The new store was designed by Japanese architect Kengo Kuma. In the store appearance design, he deliberately created a graceful and elegant feeling with translucent white glass. Inside, the white fabric petals fall down from the roof, giving people a very dreamy feeling.

In the market of Hohhot, the East Coast International is a symbol of "refined products". In the field of world luxury, making all products to the best and the most beautiful is the aim of Hermes. The excellent quality of dialogue between the East Coast international and Hermes is worthy of the name.