Legend Of A Home Textile Shop
As a home textile professional store, Yuci LAN dream is an industry innovation.
In April 29th, the yucca orchid dream house at the three floor of B&Q, West Fourth Ring Road, Beijing, was officially opened.
This is the first sales platform in Beijing, which is built by home textile dealers. The concept of "home life" is not only attracting many famous textile factories in China, but also absorbing home accessories, supplies and other brands.
As the largest and largest collection of home textile brands in China, Yuci LAN dream has broken the bottleneck of home textile channels, attracting a large number of consumers with factory stores and low prices.
In addition, it has absorbed some domestic textile brands which are sold to foreign trade and sold domestically, and has provided an equal sales platform for these brands with well-known domestic textile brands.
China home textile shop
In the Beijing market, the high-end
Home textiles
The main channel of brand sales has been concentrated on
Department store
Market.
Most of the professional home stores are mainly foreign brands.
Domestic textile brands are often in a disadvantaged position.
Ge Keming, general manager of Yuci LAN dream home life hall, said the dream of Yuci LAN is a breakthrough and innovation.
He said that the location of the store now focuses on the home textile brand shops in China, which means that it will take part in the whole country's home textile products, and at the same time, it will serve consumers at the low price of factory stores.
At the same time, stores will continue to absorb something different from department stores and specialties.
Home furnishing stores
The brand is a platform for the domestic textile brand to be sold to foreign trade.
Ge Keming said that after the financial crisis, many home textile brands which had been sold exclusively for export began to sell domestically. However, these brands were not well known in China, and the market share was not enough.
Second stores are being planned.
Speaking of next year's plan, Ge Kun Ming said that the biggest wish at present is to make all brands that support the store building make money.
Because all the brands in the store are factory stores, their prices are much lower than those of other stores, and the discount will be lower. This will attract consumers' attention and promote the sales growth of stores.
He said that sales in November had increased by 78% over October, and this result made him confident.
Therefore, second Yucca dream stores are already planned.
Next year, through sales promotion, community advertising and media, more people will be able to understand Yucca dream.
In addition, we will introduce a new comprehensive home decoration brand to promote the sales of home accessories and articles with the strong driving force of home textiles.
Interview with
Future home stores "home"
Beijing News: why do we have to open such a home textile shop shop?
Ge Keming (general manager of Yuci LAN dream home life hall): I was originally a home textile distributor. After working for so many years, I found that the domestic textile brand has been in a difficult stage of being squeezed out.
Therefore, I hope to have a store with a low threshold and give a good platform for the excellent home textile brand in China.
Our store's decoration is no less than the professional home store, and the brand is also the best in the country.
Moreover, I sincerely welcome those domestic textile brands that have been sold abroad, but they are very well known abroad. However, they are not known in China, and I think I have to change this situation.
Beijing News: what is the difference between the factory of Yuci LAN dream home textile factory and other factory shops? {page_break}
Ge Keming: actually, our stores sell their products at the original price tag, but the discount is larger than that of department stores and professional home stores.
Most of the other factory shops are final goods.
But our factory stores are different. All brand new products will be sold on the shelves at the first time, but they also enjoy low price discounts.
Another difference is that our brand of foreign trade to domestic sales is extremely rare in the Beijing market.
Chronicle of events
By the end of April 2010, Yuci LAN dream, as the first home textile factory in Beijing, attracted a lot of attention.
Not only has it solved the plight of the home textile brand, it has even introduced some home accessories and accessories brand to help consumers shop one-stop shopping.
Since October 1st, the yucca dream home life Museum has been on the right track and sales are increasing.
In November, it increased by 78% over October, and has gained more recognition and attention in the industry.
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