Wenzhou Shoes And Clothing Enterprises Actively Build Brand Culture

December 17th, recently,

According to the relevant person in charge of the Wenzhou Federation of trade unions, after the selection of the trade unions and the preliminary screening of the organizing committee, a total of 21 candidates entered the final competition.

The award-winning cultural brand is the top grade brand of workers' cultural activities, with demonstration effect.

The results of this selection show that Wenzhou shoes and clothing enterprises attach great importance to the construction of enterprise culture, are very concerned about the cultural life of employees, and have the soft power to develop across the post crisis era.

Huang Yuanhui, chairman of the trade union of Wenzhou Jill Da shoes company, told me that in the post crisis era, the brand benefit of shoes and clothing is gradually emerging and the market demand is increasing.

"Lack of work" has become a kind of knot of Wenzhou shoe enterprises.

With the increase of orders and the increase of exports, Wenzhou footwear enterprises are generally short of workers. In this case, it is more important to build up the cohesion of enterprises.

In order to enrich employees' spare time life, benefit their employees' physical and mental health and retain their employees, Jill held a "Jill Da Cultural Festival" and launched a series of thematic cultural activities that are beneficial to the all-round development of employees' morality, intelligence and body.

Since the opening of the Cultural Festival, various activities have come to an exciting climax. It has not only promoted communication among employees, but also enhanced the cohesion of enterprises.

At present, I learned that the cultural activities of the "top ten workers' cultural brand" have been made into videos and spread widely on the Internet. It has become a beautiful landscape of Wenzhou footwear industry in the post crisis era.