Marketing Fable: Wisdom Of Jewish Merchants

In 1946, a Jewish father and son came to the United States to make bronzes in Houston. They were survivors of the Auschwitz Concentration Camp.

One day, the father asked his son, "now, how much is the copper price of 1 pounds?"

"45 cents," replied the son, "father."

The father said, "yes, everyone knows that it is 45 cents, but as a Jew, the only wealth we have is intelligence. For us, it should not be 45 cents, but it should be 4.5 dollars."

The son looked at his father in surprise.

The father said, "you try to see how a pound of copper is made into the handle of a door."

After his father's death, his son made a reed on a Swiss watch and won an Olympic medal.

He also sold a pound of copper to $3500.

In 1974, the US government decided to remake Statue of Liberty, leaving much waste in the process. In the face of the problem of how to deal with these wastes, the government tenders to the community and seeks to cooperate in processing their companies, but no one is interested in it.

When the Jewish businessmen heard about it, they flew to New York immediately, and saw the bronze pieces and wood lump of their goddess under Dali.

Many people do not understand his behavior, and some even laugh at him foolishly.

Because in New York, there are strict regulations on garbage disposal. If they are careless, they will be prosecuted by environmental protection organizations.

Jewish businessmen began to organize workers to classify waste materials. He made waste lead and waste aluminum into a beautiful New York square key, melting copper scrap into small Statue of Liberty, and processing wood into base.

A few months later, the pile of unwanted waste turned into $3 million 500 thousand in cash, that is to say, the price of copper per pound has been doubled 10 thousand times.

This Jewish businessman is

Revelation:

The value of coal is also different from that of selling and processing chemical products after being sold as fuel.

We should not only do it but also sell it, and sell it beautifully.

There are packaging, advertising and art.

In modern society, products are very rich. How can we make them outstanding in the same class? This is a problem that business managers and marketers must consider carefully.