Marketing Fables &Nbsp; Shepherds And Sea
Marketing fable
Shepherd and sea
The shepherd lived in a town near the seaside and lived a life that was not rich but could be eaten with food.
In the early morning, he drove his flock and walked on the first ray of sunshine. In the late afternoon, he walked home with the flock of sunset.
He repeated the way of life of his forefathers, all of which showed no sign of change before the arrival of a ship.
On that day, he saw a ship lying on the shore. Some people were carrying some goods that he had never seen before.
He thought, "there is another world beyond the sea that I do not know.
There must be endless treasures. "
So he changed all his property into cash.
Then he took the money to the other side of the sea that he longed for, and came to a strange and prosperous country. He used his money to buy goods that he had never seen before.
He believes in his own eyes and believes that these things can be sold at a very good price.
He finally boarded the boat home and dreamed that he was going to live a prosperous life.
However, as soon as he arrived home, there was a storm on the sea. The boat, which contained all his dreams, was sunk. He was swept away by the wave of Shanghai and saved only one life.
In order to survive, he had to live on sheep for others because the sheep and fields were no longer his.
Revelation:
It is very good for us to have the courage to open up a new market and field, but is it enough to have courage? It is very necessary to maintain our own business when we open up new battlefields, and we must consider every detail.
The man in this article did not expect the danger of the storm to lead to a total loss.
Marketer
Have a good overall view and
Market foresight
In formulating enterprise marketing planning, we must ensure our core competitiveness, and never throw away our immediate advantages because of distant goals.
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