Success From "Cling To Persistence"

　 Stable work

The way to start a business

After graduating from Tianjin University in 2002, Zhang Bo It was accepted by the Tianjin Municipal Construction Commission in the wind and water. At that time, the work of the Construction Committee was described as "fat" in the eyes of everyone. But Zhang Po was not happy. He thought he was not suitable for such a leisurely and comfortable life, and his idea of starting a business began to grow in the bottom of his heart.

After two years' work in the Construction Committee, Zhang Bo resigned resolutely and resolutely despite the strong opposition from his parents. Before he resigned, he had a clear goal that he wanted to be a real estate agent, but he had to go to a Real Estate Company to be a project manager.

　 Stable life

Road to development

Zhang Bo said that the most important thing he sent to him in one year was to accumulate venture capital. But when he came back, the real estate agent in Tianjin had been blooming everywhere. After reviewing, Zhang Bo adjusted his goals and decided to enter the health care industry.

At the end of 2005, Zhang started to start business with 1 million of the accumulated fund before, but the Tianjin market did not recognize the high-end health products. Its sales were very bad. Zhang Bo took the bottle of health care products every day to see the shelf-life of the above products. After all the drugs were expired, they were thrown away again, and the 400 thousand yuan was wasted.

The first failure was a great blow to Zhang Bo, but he always remembered his mother's words. "As long as it is over, everything will be fine." "After investigation, Zhang Bo adjusted his thinking and took the middle and low end as the main player, and he also made high-end products. In order to open up the market, he began to run a family to run a hospital and a drugstore. He had countless eyes. In order to promote sales, Zhang Bo also printed tens of thousands of cheapest leaflets, and sent them along the streets and alleys. In order to ensure the quality, he is always "Shennong tasting all kinds of grass", first eat the effect, then purchase. With an indomitable spirit, Zhang Bo finally put the company on the right track.

　 Casual product

The way to innovation

After the sale of health products, Zhang Bo focused his attention on the field of electronic commerce.

In 2006, with the help of friends, Zhang Bo set up his own network platform with 20 thousand yuan. Early sales are still dominated by health products. However, like the physical stores, e-business has encountered the problem of how to expand sales channels at the early stage of operation. So they make advertisements, post websites, cooperate with websites, and cooperate with local forums. Zhang Bo used all the resources he could think of.

Of course, all efforts are rewarded for a caring person. E-commerce platform It has developed into a platform for sales including weight loss, health care, flowers and gifts, fashion accessories, bedding, brand perfume and so on. The monthly net profit is around 100 thousand. However, this is by no means an end, and it is Zhang Bo's ultimate ambition to develop into a large-scale e-business platform.

Financial Proverbs:

Don't be afraid, don't regret.

It is easy for most people to get "get", but it is hard to say "give up". But for today's hero Zhang Bo, general manager of the company, he is willing to "abandon" a stable job and embark on a difficult career alone. He is more willing to "abandon" a stable life and support himself in the business world with faith. Thanks to his unremitting efforts, he has gained "two companies" and a medium scale e-commerce platform in just three years.

For Zhang Bo, who is only 28 this year, he is eager to get more in the future: building China's largest online shopping mall and creating his own day in the field of e-commerce.

Comment

Liu Tao, Minister of training, Tianjin youth entrepreneurship center

Zhang Bo's entrepreneurial course will be regarded as a model by many college students who have just stepped out of the ivory tower. From Zhang Bo's entrepreneurial experience, we can see that persistence is an important reason for his successful start up. Because of lack of social experience and psychological frustration ability, college students often choose to give up when faced with difficulties at the beginning of their own business, but difficulties are often the last hurdle to open the door to success. Therefore, in the early stage of entrepreneurship, college students must be fully prepared mentally, carry out omnidirectional analysis of the future of the selected projects, and constantly adjust their entrepreneurial mindset in the process of starting a business, starting from childhood and accumulating experience. If a college student persists in his own entrepreneurial belief and starts his own business, he will be able to achieve his own success.