Shoe Industry Province Emerges In The Market &Nbsp, And Shoe Companies Will Be Able To "Run Fast" When They Go Public.

On December 22nd, the tradition of a series of factors, such as appreciation of the renminbi and rising cost, is now suffering.

Wenzhou shoe enterprises

In the country's famous footwear industry in Wenzhou, the number of shoe enterprises listed on the market is very poor, while it is magnified to the whole Wenzhou private economy. Although it can be regarded as the "leader of the national private economy", there are few listed companies in Wenzhou private enterprises.

As the largest private shoe manufacturer in the country, AOKANG produced about 17000000 pairs of shoes in 2009, and the sales of individual brands won the national championship.

"The growth rate of AOKANG shoe industry is 20%~30% every year, but the pressure is increasing. In the past, when people thought about private capital adequacy, and thought about making products, they wanted to go public. In 2001, the company had already completed the share reform, but it was very early and late."

After more than 10 years of thinking, listing has become one of Wang Zhentao's most urgent ideas.

In his view, the era of shoe integration has arrived. Only by making use of the capital operation of listed companies can enterprises grow and strengthen in order to survive in the market.

According to AOKANG group's responsible person, AOKANG is now introducing strategic investors. There are about 20 investment banks and securities companies such as Goldman Sachs and Macquarie, etc., to AOKANG's consultation on equity participation and listing, but the time and place for specific listing have not yet been disclosed.

Behind AOKANG, several big Wenzhou shoe companies such as Kangnai and red dragonfly are also actively planning to go public.

In July 9, 2010, at Kangnai group's 30th anniversary "evergreen base" press conference, Kangnai group financial controller Zheng Riley revealed that Kangnai group plans to list on the Shenzhen stock exchange, but has not yet set a timetable for listing.

In July 6, 2008, the Red Dragonfly Footwear Limited by Share Ltd launched the planned launch conference in The Seaview Tavern Hotel, Wenzhou.

At the meeting, red dragonfly signed a formal agreement with 4 intermediaries, announcing that the listing plan was fully launched.

It is understood that at present, the Red Dragonfly A shares listed on the plan is actively advancing, plans to report to the SFC on 2010 application materials.

The company's top executives hope to complete the listing by the end of this year and expect to issue 100 million shares.

According to the relevant personage, from 2010 to September, the sales of Red Dragonfly increased by 29% compared with the same period last year, and the profit increased by 30% over the same period last year, which is almost the fastest in Wenzhou shoe enterprises.

From the current situation, the listing of red dragonfly is just around the corner.

Qian Jinbo, chairman of red dragonfly, also said he wanted every employee to become a shareholder of red dragonfly.

Among all the businessmen in Wenzhou, he has the widest access to professional managers, and is therefore called the most modern entrepreneur.

At present, more than 98% of Red Dragonfly managers are professionals from outside.

"Red Dragonfly listing is also the most effective incentive and supervision mechanism for managers. We have to go public."

However, "listing is just a process, a means, in the final analysis, my ultimate goal is to achieve the everlasting foundation."

If everything is going on as planned, Red Dragonfly will probably break the zero record of the Wenzhou shoe industry private enterprise listed on the domestic main board at first. {page_break}

Fujian shoe enterprises

Compared with Wenzhou, Fujian shoe enterprises have become the biggest winners.

Many shoe enterprises are listed on the market with the encouragement and support of local governments.

Anta, XTEP, 361 degrees, PEAK and other first phalanx have entered the Hongkong stock exchange, successfully created a Quanzhou plate in the Hongkong stock market, Hongxing Erke, wild power, and ERET also have chosen the Singapore market.

Since 2010, the second phalanx of shoemaking industry chain - shoe material industry has begun to impact on capital market. Similarly, it also chooses overseas listing, such as Xingquan shoe material into Malaysia capital market.

Among them, the Meck footwear industry also hit A shares in 2008 and has not been passed to Hongkong.

The famous shoe supplier, Tai ya, has become the first Fujian shoe industry to land on A shares.

According to the current situation, the footwear industry chain in Fujian has entered a new stage of centralized listing on the upper and lower reaches.

In addition, only 5 months after becoming the first mainland sports brand to open a branch store in Taiwan, XTEP international further accelerated its expansion.

In November 29, 2010, XTEP announced that it had submitted an application to the relevant departments of Taiwan, which will sell 250 million Depositary Receipts (TDR) and hopes to be listed in Taiwan.

XTEP said that the approval process of TDR would take 3 months.

XTEP said that the funds raised will be used to develop Taiwan's market business, marketing and sales, as well as expanding plant and equipment.

On the other hand, the issuance of TDR will also help attract overseas and local investors in Taiwan, and expand and decentralization of shareholder base.

XTEP's international share price fell by 7.9% at the end of October this year due to the reduction of 108 million shares by major shareholders.

In June 3, 2008, XTEP was listed on the main board of the stock exchange of Hongkong, and is now one of the constituent stocks of Hongkong's three Hang Seng Composite Index series.

Observation: who will be the next BELLE?

As the first brand of mainland women's shoes, BELLE's listing can stir up the pattern of the mainland women's shoes market.

In May 14, 2007, BELLE International's offer ended with a price of HK $6.20, frozen over HK $433 billion 700 million, breaking the record of HK $415 billion 600 million, which was launched by the ICBC.

This round of IPO, BELLE international raised HK $8 billion 660 million, the market value of HK $50 billion on the day of listing, Gome, which is worth more than HK $38 billion 600 million, is strongly praised by Hongkong media as "the king of the mainland's retail market value".

"May 23rd is a watershed. It has changed the history of China's footwear industry."

Wang Zhentao, President of AOKANG, said to everyone.

This day, BELLE International's listing on HKEx has stimulated almost all the domestic shoe enterprises' nerves.

China's clothing shoes and hats were formerly synonymous with high quality and low price.

In the past three years, BELLE international has been doing well in the capital market.

In the first half of 2010, BELLE group achieved sales revenue of about 11 billion 150 million yuan, an increase of 19.8% over the same period last year, and the growth rate of net profit exceeded the growth rate of sales revenue.

In the first half of this year, BELLE has more than 1 stores, an increase of more than 700 over the end of last year.

Overall, BELLE's performance in the first half of the year exceeded the management's expectations.

Data show that BELLE group owns BELLE, Teenmix, real beauty, Staccato and other 15 footwear brands, but also Nike, Adidas in China's largest sports distributor.

After that, the assets of the Sunda group were acquired by 1 billion 600 million yuan. Analysts believe that the acquisition of BELLE, which is mainly dominated by women's shoes, is the main market in the first tier cities.

In recent years, BELLE has already lowered its channel to the two or three tier market and has been successful. Now it has acquired the Sunda, which has made up for BELLE's weakness in men's shoes. It is believed that this combination will improve its coverage in the consumer market, increase overall revenue and profits, and further consolidate its market position.

The listing of BELLE means the pformation of footwear industry from industrial economy to capital economy, which greatly stimulated the desire for expansion of other domestic footwear brands. The first-line brands such as AOKANG, red dragonfly and Kangnai all have the conditions for listing because they are strong in terms of brand awareness, product development, production capacity, quality, channel control, sales network, terminal image, capital, talent pool and profitability.

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"Red Dragonfly now has 17 million pairs of annual sales, the number of single brand sales is the first in the industry, and the number of stores is more than four thousand, which is more than before BELLE's listing. It's not very difficult to want to go public."

But under pressure, turning around the capital market always puzzled Qian Jinbo, and in his conversations with reporters, his worries about capital were always beyond words.

"Capital makes money too fast, and brand cultivation is too bitter.

After listing, will I be "corroded by capital", attracted by various investment opportunities, and farther away from my brand dream?

Weapon: three details to be noticed in listing

The listing of shoe enterprises is a general trend and will not wait for us. With the development of the era of "not bad money", the listing has become the target that many Chinese shoe companies are increasingly converging.

But when choosing to go public, enterprises should pay attention to the details of listing.

First of all, enterprises should choose their place of listing according to their own needs and future plans, and notice that each market has its own characteristics.

According to analysis, although the turnover in Singapore and South Korea is small, but because of the low threshold of listing, it is also conducive to overseas fame, which is a good choice for enterprises wishing to develop overseas markets.

Secondly, enterprises should lay a good foundation for listing.

Although listing is the only way for an enterprise to become bigger and stronger, it will bring great trouble to the future development of enterprises if the "foundation" is not packaged properly.

If the enterprises listed on the "false appearance" package are not able to operate according to the promised return, the negative news will soon spread.

Originally wanted to borrow the strength of listing the brand, but will bear huge market pressure.

If the company has not yet reached the listing standards, it can fight hard to "practice" internal strength, waiting for the arrival of the listing time.

Finally, we should clarify the property right structure.

Many shoe enterprises have the nature of family businesses, especially those developed by kinship.

For these family businesses, there is a certain degree of difficulty in regulating financial and property rights.

In this regard, the industry believes that if enterprises want to step in place, it may be more difficult to quantify the property rights to individuals, but first, we can straighten out the internal property rights relationship locally, first separate the property rights of siblings and cousins, and set up separate companies respectively.

In addition, enterprises can reorganize family assets in the early stage. First, part of the high-quality assets should be "started" to go family oriented and straighten out the relationship of property rights.

Vigilance: listing can not blindly follow suit

"Listing and financing" is to promote better development, stronger and bigger enterprises.

But not all enterprises need to go public. If they do not follow the actual situation blindly and follow the trend, they will die faster for listing.

Chen Mingyue, chairman of Kang Tai shoe industry, said in a conversation with reporters.

He believes that listing can certainly bring a lot of money to enterprises and accelerate the pace of enterprise development.

However, the double-edged sword of "listing" may also bring adverse effects to shoe enterprises, especially for those enterprises whose conditions are not mature and their strength is relatively weak.

Listing is only temporary "self redemption", and the road after listing will be even more difficult.

It is reported that among the shoe companies listed in Hongkong, Anta raised more than HK $3 billion and XTEP raised HK $2 billion, while 361 and PEAK also raised HK $1 billion 800 million and HK $1 billion 700 million respectively. The funds raised raised the four brands to provide ample funds for market expansion in the next few years.

First, enterprises get standardized development.

The process of listing shoes enterprises is to define the direction of development, improve corporate governance, consolidate basic management, and enable enterprises to realize the process of standardized development.

Whether it is the analysis of the internal and external environment of the pre listed enterprises, the evaluation of the advantages and disadvantages, or the perfection of corporate governance in the process, the establishment of the modern enterprise system, or the maintenance of the listing standards, the avoidance of the risks of the delisting and the acquisition will make the positioning and development strategy of the enterprises clearer, and make the executives more honest, diligent and conscientious, which will also achieve the continuous and standardized development of the enterprises.

Second, enterprises get long-term and stable capital funds.

Enterprises can directly finance through issuing shares, obtain long-term and stable capital funds, break the shackles of financing bottlenecks, improve the capital structure of enterprises, and maximize the return of equity capital through the mechanism of "risk sharing and revenue sharing" of equity financing, and achieve continuous low cost financing through a variety of financial instruments.

Third, the market competitiveness and value of enterprises have been improved.

Listing has high requirements for the quality, scale and profitability of enterprise assets. The enterprises that have been chosen to be listed should be good quality and promising enterprises, which can indicate the competitiveness of enterprises to a certain extent, and will undoubtedly greatly enhance their image and popularity.

The daily trading market and the rise and fall of the company's stock have become the advertising business that millions of investors must see. The media's tracking reports on the new trend of the new business and capital market operation of the listed companies can attract the eyes of thousands of investors.

Such indirect propaganda allows more people to understand the business and its products, establish trust, and bring convenience to various business activities of enterprises.

Fourth, enterprise value and equity gain value.

After the listing, the liquidity of the company's stock is enhanced. Through open market pactions, it is helpful to discover the value of the enterprise, realize the increment of the company's equity, and bring wealth to the shareholders and employees of the company.

The continuous changes in stock prices form a market evaluation mechanism for enterprise performance, which can effectively drive the management of enterprises and keep their stock prices at a higher level, thereby continuously raising large amounts of capital at a lower cost, expanding the scale of operations, and even mergers and acquisitions, further fostering and developing the competitive advantages and competitive strength of enterprises, enhancing the development potential and development potential of enterprises, and entering a sustained and rapid development.

Of course, enterprises should also pay attention to the problems brought by listing when they gain the benefits of listing: the cost and expenses of listing are relatively high, and enterprises need to spend a lot of capital and energy; the major business decisions of post marketing enterprises need to perform certain procedures, lose their flexibility, and have the obligation to disclose and disclose information on the financial status to the public, including competitors, and inevitably reduce the shareholding power of the management level, and fulfill more obligations and responsibilities.

The listing of enterprises is not only beneficial but not harmful. Therefore, footwear companies must fully analyze their capabilities before going public, take full account of the advantages and disadvantages of listing, and go public in line with the development plan of enterprises.

The era of shoe integration has arrived. How to make a bigger and stronger self with the help of the listing society's capital operation and how to jump off the traditional path to seek better survival is the inevitable direction for the shoe enterprises to innovate.

At present, a large number of shoe companies are listed on the market, which will undoubtedly bring more confidence to more companies seeking listing.

It is foreseeable that in recent years, more enterprises will be listed and run capital. In the future, the trend of collectivization and centralization of enterprise brands will be irreversible.

In the context of capital operation, Chinese shoemaking enterprises are facing a new game.