Two Fables Of Marketing Fables

Two fables of marketing fables

Two brothers lost their parents when they were young, and lived a hard life together.

After growing up, all two of them started small businesses and became small traders.

One summer, the younger brother said to his elder brother, "it's not a good idea to sell goods near us. We should go farther and look for the market."

The elder brother agreed.

So the two men, struggling with their heavy merchandise, climbed over a mountain to prepare for sale in another village.

This summer is very hot, and the other village is far away from them. Sweat is soaked. Their clothes are too hot to bear. The elder brother wipes all over his sweat and says to his younger brother, "Oh, it's too hot to do business in this area again."

The younger brother replied with a smile: "my idea is different from yours. I think if the mountain is several times higher, then how good it would be."

The elder brother disagrees, complaining, "you get confused, the mountain is certainly lower, the better."

The younger brother said, "if the mountain is very high, many businessmen will go back to their difficulties, so we can do more business and make more money."

After listening to his brother, he nodded repeatedly and said no more complaints.

Revelation:

This is an example of actively exploring the market.

As a salesperson, is there a problem like this in the story of a younger brother? Many of our salesmen want to do well in business. But have you ever thought about the reason why this business is good enough for others to do? The words of the younger brother are quite right. We should also do something more difficult, which is not only a challenge to ourselves, but also a huge profit from it.