"Shoe King" Kangnai Innovating Continuously &Nbsp; In 30 Years, It Received More Than 400 Honors.

December 24th news firmly walks the nation brand The internationalization of Kangnai group, which ushered in its thirty birthday in December 18th, held a grand celebration in the Great Hall of the people of Wenzhou. The National Committee of CPPCC, the NPC, China Light Industry Federation, China Leather Association, China Quality Association and other national ministries and commissions, the leaders of the footwear industry in Spain and Italy, the leaders of Russia's Wusu Rees City, the leading leaders of Zhejiang Province, the leading leaders of Wenzhou, the Kangnai's national distributors, suppliers and the journalists of the major media witnessed more than 1000 guests, and opened up a new page for the future development of "shoes king" Kangnai.

Same day, Kangnai Top of Europe footwear industry A new strategic cooperation agreement was reached, and 1 million 500 thousand yuan was donated to the six cities LIAN project in Wenzhou to help build the green city of Wenzhou.

　 More than 400 honors in 30 years.

At the celebration conference, the Kangnai 30th anniversary cultural landscape wall unveiling ceremony was held. The eight words of "striving for excellence and creating brilliance" vividly interpreted the past and future of the enterprise.

Kangnai is the representative of Wenzhou shoe enterprises, and is the representative of Wenzhou manufacturing. After 30 years of ups and downs, thanks to the good policies of China's reform and opening up, Kangnai, under the leadership of founder Zheng Xiukang, has carried forward the spirit of "advance everything, dare to take the lead, be steady and pragmatic, step by step brilliant". It is brave in starting a business, being good at innovation and creativity. It has made an unknown shoe workshop become a leading representative of Chinese footwear industry and a high-end shoe manufacturer, and has become the first Chinese shoe company to open brand stores overseas.

Last year, Kangnai group's sales reached 2 billion 300 million yuan. It has set up more than 2600 stores in the country, and has opened nearly 300 overseas stores in more than 10 countries, including France, the United States and Italy. Kangnai has successively won more than 400 honors including "China's ten largest footwear industry", "China's leather shoes leading shoes", "China's well-known trademark", "China's famous brand products", "China's export brand", "China's most competitive brand", "China's leading brands in the world, international competitiveness", "National Quality Award", "the first Wenzhou mayor Quality Award", "Zhejiang provincial government quality award" and so on. In recent years, Russia's usurusk economic and trade cooperation zone, led by Kangnai, has become a representative of Chinese enterprises' "going global".

　　 People oriented and continuous innovation

Enterprises can never grow old.

"Thank the times, thank the government, thank you for helping us when we start our business." "Thank the staff, the society, and the partners who accompany us all the time." At the meeting, Zheng Xiukang, the founder and chairman of Kangnai group, was filled with gratitude. He reviewed the development of Kangnai from adversity to technological innovation, from forging brand to going abroad, from system innovation to excellence. He summed up Kangnai's 30 years of development experience and thought that only by putting people first and constantly innovating, can enterprises grow evergreen.

Over the past 30 years, Kangnai has created more than 20 industries in the first place. Every leap and breakthroughs in the industry is inseparable from emancipating the mind and reforming and innovating. The practice of Kangnai tells us that emancipating our minds is always a precursor to development, and to what extent should we emancipate our minds to what extent the development of enterprises is going to advance. Reform and innovation are always the driving force for the development of enterprises. Without reform and innovation, the development of enterprises will stagnate.

In the past 30 years, Kangnai has always been in the tide of market economy development, facing various risks and undergoing all kinds of challenges. In particular, the impact of the global financial crisis in 2008, as well as the fact that enterprises are facing rising costs and a sharp decline in exports, Kangnai people calmly deal with, operate steadily and strengthen management. At last, the shadow of the financial crisis has come out, and enterprises have achieved steady development. The practice of Kangnai tells us that only if we can resist temptation, stand alone, and pursue development based on our main business, can we go steadily and go far.

Over the past 30 years, Kangnai has regarded employees as the foundation of enterprise development, adheres to the principle of "people-oriented", adheres to the principle of respecting people, understanding people, caring for people and trusting people, attaches importance to people's motivation, training, assessment and promotion, attaches great importance to improving people's quality, and promotes the everlasting growth of enterprises with the all-round development of human beings. The practice of Kangnai tells us that only by establishing a people-oriented corporate culture will the competitiveness of enterprises develop and the vitality of enterprises will last.

After 30 years of development, Kangnai is standing on a new historical starting point. Faced with unprecedented opportunities and challenges, Zheng Xiukang used 4 "acceleration" to express his firm confidence in creating world famous brands and creating a century old Evergreen Foundation. Zheng Xiukang said Kangnai will speed up its development and enhance its strength. In the next few years, the growth rate of leather shoes industry will not be less than 20% per year. By 2015, the total income of the group will reach 10 billion yuan. We will speed up the construction of the park and enhance the international influence. We should actively implement market integration at home and abroad and accelerate the construction of usurusk economic and trade cooperation zone, so as to provide a broader platform for more SMEs to "go out". It will speed up transformation and upgrading and enhance innovation capability. We should increase R & D investment and establish state-level technology R & D centers. We will accelerate the mechanism innovation and strive to go public in 3 years. In the corporate governance structure, in accordance with the modern enterprise management system, we should speed up the construction of enterprise system and mechanism, standardize the corporate governance structure and optimize the structure of property rights. We will accelerate the scientific and standardized management of Kangnai with the help of capital market forces, and strive to go public in 3 years. {page_break}

　 Wenzhou Enterprises

The successful representative of "going out"

Wenzhou is the closest city to quality and brand in domestic cities. Wenzhou has suffered from both quality problems and the quality of the city has established a good image of the city. Zhao Yide, mayor of Wenzhou, highly affirmed Kangnai's important contribution to Wenzhou's economy in the past 30 years. He said that when Kangnai brand fell into a low reputation in Wenzhou, Kangnai stepped forward to learn from and learn from and introduce advanced international technology and equipment to implement the brand strategy. It fulfilled the pledge of "winning the brand by quality," and made the name of Wenzhou shoe industry and the image of Taiwan.

At the same time, Kangnai has become a successful representative of Wenzhou enterprises' "going out" through opening overseas stores and taking the lead in establishing the usurusk economic and trade cooperation zone. Kangnai started its foreign trade business in the 90s of last century. In 2001, it took the lead in opening up overseas stores in China's footwear industry. In 2006, it led the construction of an overseas economic and trade cooperation zone in Russia usurusk, and truly achieved "step by step excellence" in the international market. In March 20th this year, vice president Xi Jinping personally went to Russia to hear the report of the usurusk cooperation area. At the meeting, mayor Zhao Yide gave a special report on Wenzhou's foreign trade and economic cooperation to Vice President Xi. Vice President Xi gave full recognition to the achievements of Wenzhou's "going out" and the construction of the cooperation zone, gave high praise to Wenzhou and Kangnai, and asked Wenzhou to sum up and popularize the successful experience of "going out" in the new period, so that Wenzhou not only became a local Wenzhou, but also became the Wenzhou of the world.

Zhao Yide hopes that Kangnai will play a leading role in high-end manufacturing, cultivate high-end brand products, accelerate the pace of overseas development, and add glory to the global reputation of "quality Wenzhou".

　　 Well deserved benchmarking enterprises

Bu Zhengfa, President of the China Light Industry Federation, highly praised Kangnai for winning the product by quality and defending the reputation of China's light industrial enterprises. Technological innovation has enhanced the competitive power of China's light industry; the leading brand has promoted the international status of China's light industry; and shouldering the responsibility, embodies the good demeanor of China's light industry.

"It is this unremitting effort that led Kangnai to win a series of awards such as the" National Quality Award "," Zhejiang provincial government quality award "and" Wenzhou mayor Quality Award "and become a well deserved benchmarking company. Bu Zhengfa said that Kangnai's in-depth practice not only fully interprets the trademark connotation of "healthy development, but also protects against the dignity made in China", and also serves as a good example and exemplary role for other light industry enterprises in terms of quality, quality and brand building.

"Enterprises that are responsible for their responsibilities can achieve great cause, respect and sustainable development." Bu Zhengfa said that in the past 30 years, almost every key moment in the development of footwear industry has found Kangnai's first solver and successful practice. Whether in the late 80s of last century, the shoe industry in Wenzhou was in a credit crisis or after China joined the WTO, Chinese enterprises were shocked by the "wolf coming". No matter in recent years, the Chinese shoe industry has repeatedly encountered international trade barriers, or in the second half of 2008, the global shoe industry has been affected by the financial crisis and is in a state of depression. Kangnai is able to find solutions for the industry and open up a new situation with pragmatic style and innovative wisdom. Kangnai took the lead in establishing an economic and trade cooperation zone in Russia. The scale of cooperation area is huge and far-reaching. It not only enables Kangnai to realize the transformation from "going out" to "going out" of capital, but also driving China's light industry to achieve a leap from "going out" of enterprises to "going out" of clusters.

Bu Zhengfa made special mention that Kangnai has successfully completed the two generation successor in the key node of the 30 year development of enterprises. Two young and promising successors have come to the front desk. This undoubtedly laid the foundation for enterprises to create world famous brands and build a centennial foundation.

　　 The future of Kangnai

It is the future portrayal of China's footwear industry.

As a highly globalized footwear enterprise, the 30th anniversary celebration of Kangnai also invited heavyweight "international figures" such as Spain, Italy and other countries responsible for shoemaking industry, leaders of Russia's Wusu Rees city and head of usurusk economic and trade cooperation zone. As an overseas cooperation area led by Kangnai, Russia's usurusk economic and trade cooperation area, Righia Nikolayevna, director of the Foreign Affairs Office of Wusu Rees City, on behalf of the Ukrainian government, sent a sincere blessing and a plaque plaque to Kangnai 30. While the European shoe industry is sending a birthday blessing to Kangnai, it is also actively seeking resources integration and win-win cooperation. At the meeting, Ms. Mariakano Garcia, the first vice president and Secretary General of the Spanish Footwear Association, and Massimo Donda, chairman of the Italy footwear retailers Association, respectively represented the footwear association and Shoe Retailers Association of Wenzhou, and signed a strategic cooperation framework agreement with the Wenzhou shoe leather industry association and the Hong Kong consortium limited. In the future, Kangnai group and Wenzhou footwear industry will carry out more substantive cooperation with the European footwear industry.

In his guest speech, Massimo Donda said that Kangnai is one of the best leather shoes brands in China and is also very competitive internationally. He is happy to see that Kangnai and western footwear industry will carry out more substantive cooperation in the future. In an interview with CCTV at the end of the ceremony, Ms. Mariakano Garcia said she had gone to the Kangnai Group Industrial Park for a field trip the day before the celebration. She was surprised by the development of Kangnai, which gave her full expectation of the cooperation between the two sides. {page_break}

At the ceremony, Kangnai also donated 1 million 500 thousand yuan to Wenzhou city and Lucheng district two level government "six city LIAN" activities to help Wenzhou green construction. It is reported that the group pays more attention to the society when it is bigger and stronger. In the past 30 years, it has actively participated in helping the poor, subsidized the public welfare undertakings and the difficult people.

According to industry analysis, as the leading brand of China's footwear industry, Kangnai's 30 year development process is a vivid epitome of China's footwear industry. Kangnai's future is the portrayal of China's footwear industry. The various transformation and upgrading measures that Kangnai has revealed is closely related to upgrading the national brand to the world brand, which is both forward-looking and pragmatic.

　　 Media commentary

Innovation and creation

Leading shoe king

Entering Kangnai interview, we can deeply feel the Kangnai people's steadiness and pragmatism and one step forward reform and innovation. Kangnai, which is developing in an identical way with reform and opening up, has persisted in technological innovation, management innovation, cultural innovation and ideological emancipation in the 30 years of development. It has made efforts to integrate its own technological advantages, brand advantages and social development needs closely. Only by developing "borrowing the potential", Kangnai has created dozens of the first Chinese shoe industry, and has been leading the world to become a world-famous Chinese shoe king.

　　 Kangnai into private enterprises

Paradigm of transformation

For the achievements made by Kangnai group in the past 30 years, the head of China Light Industry Federation commented that Kangnai has succeeded in many successful practices, such as quality win, technological innovation, brand strategy and caring for employees, so as to defend the honor made in China and lead the transformation and upgrading of the industry, thus providing a useful reference for its light industrial enterprises.

　　 Winning by "high"

Start from "reality"

Winning from "high" and starting from "real" has always been the secret of Kangnai's leading development. In the past 30 years, from the first realization of mechanized production in Wenzhou footwear industry to the first batch of well-known trademarks in China's footwear industry, the first "China shoe industry king" title has been awarded the first "China Leather leading shoe king" and won the first "national quality inspection Award" of China's footwear industry. Kangnai has established more than 20 first in the industry. Today, Kangnai, once again, is standing on the "high-end" stage, trying to build a "sky" in many brands in Wenzhou to explore the new mode of transformation and upgrading of Wenzhou's dominant industries.