• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Talking About The Benefit Brought By Enterprise'S Public Welfare Marketing

    2010/12/29 15:19:00 39

    Corporate Public Marketing Publicity

    The mention of public welfare activities is nothing more than donations, donations, implicit entire volunteers, and health.

    All these forms are not bad, but we all do so.

    enterprise

    Or organizations want to expand.

    Propaganda

    The purpose is to fight.

    Discount?


    What can I do to be unconventional? Recently, the initiative of "healthy cycling day" launched by the third Shenzhen International Bicycle Carnival opened my eyes.


    The event was jointly sponsored by the Nanshan District government of Shenzhen and the Federation of Shenzhen industries, and was held in Nanshan District Bay Houhai Park in from December 3rd to 6th.

    At the opening ceremony, the sponsor's representative read the "healthy cycling day" proposal, and received the response of nearly 10000 people at the carnival that day.

    It is generally believed that this is a public service activity worthy of promotion and promotion.


    Why is this worth learning from public welfare activities? There are three reasons:


    First, this activity is very meaningful and has attracted public attention.

    First of all, cycling is one of the best aerobic exercises in winter, which is good for health. Secondly, people in urban life are more stressed and easily disturbed by "sub-health". Riding a bicycle often relieves nerve fatigue and relaxes body and mind. Once again, the traffic pressure of the first tier cities is getting tighter and tighter, and riding near to work can also relieve traffic pressure to a certain extent.

    In December 5th, there were tens of thousands of people responding to the "healthy cycling day".


    Two, low cost and rapid promotion.

    Organizers through the network marketing, the use of news, forums, communities, micro-blog, Baidu know and so on all-round promotion.

    Around the Asian Games, Internet users' discussions, opening ceremonies, responding to activities, giving comments to the government and other angles, they publish news and commentary, continue to spread "healthy cycling day"; in addition, the forum publicize the concept of recreational and interesting topics by publicizing the advantages of cycling, recommending cycling tours, taking stock of Carnival beauties, checking Carnival carnivals, etc. in addition, micro-blog and Kaixin also launched various discussions and polls on the establishment of "healthy riding global brand network - car day", which attracted the attention of netizens.


    Three, we can expand the scope of activities and enhance the popularity and participation of carnivals.

    "Healthy cycling day" is a public action that can respond and participate. It is also a great action to gather all kinds of social resources. After all, the main activities of the third Shenzhen International Bicycle Carnival are carried out in the locals, but "Jian Kang riding day" has pushed it to the whole country, allowing more people from other countries to take part in it and expanding its popularity throughout the country.


    There are many other points to be noted for "riding a Bike Day", such as online communication and offline activities, which can be maximized through the hottest news and the most interesting topics.


    What should other public welfare activities and events pay attention to in the course of operation?


    One is uniqueness.

    Public welfare activities are not only beneficial, but also have not been done before, and no one has mentioned that no one will catch a cold after eating what others have chewed.


    The two is the low threshold.

    There are no restrictions and everyone can take part in it.

    There should be no specific restrictions on time, place, tools, etc. it is best that participants can do so without any cost.


    The three is to cooperate well.

    Online and offline should cooperate with each other, even if it is only an initiative, it should also respond wired, otherwise it will be hard to be recognized and spread will be affected.


    The four is to find hot spots.

    Activities are good, and letting people know is the most important thing.

    How to maximize communication and reduce costs, we need to tie hot spots, find topics, do news, interact, spend money, do big things.


    Of course, there are many things that need to be summed up. Here is a simple analysis of the case, giving some innovative points to public welfare activities, and specific problems need to be analyzed in the application.

    • Related reading

    7 Steps For Enterprises To Build Strong Brands

    Marketing manual
    |
    2010/12/28 16:19:00
    146

    Enterprise Operation Needs To Learn From Animal Marketing.

    Marketing manual
    |
    2010/12/28 16:18:00
    55

    Marketing Fables: &Nbsp; Two Farm Implements.

    Marketing manual
    |
    2010/12/27 18:30:00
    97

    2010年里品牌推廣應(yīng)該如何創(chuàng)新

    Marketing manual
    |
    2010/12/27 17:57:00
    53

    以小搏大的“病毒營(yíng)銷”

    Marketing manual
    |
    2010/12/27 18:04:00
    60
    Read the next article

    The Development Status Of China'S Industrial Textiles Industry And The "12Th Five-Year Plan"

    In terms of quantity, the annual growth of China's industrial textiles has remained above 18% in the past two years. In 2008, the total output of industrial textiles reached 6 million 65 thousand tons. Two years ahead of schedule, the target of 6 million tons in 11th Five-Year was completed in 2010.

    主站蜘蛛池模板: 91精品免费国产高清在线| 亚洲欧美日韩第一页| 又黄又爽又色的视频| 亚洲国产成人综合精品| 91酒店疯狂输出女神范范| 精品福利视频一区二区三区| 果冻传媒91制片厂| 国色天香网在线| 国产亚洲精品91| 久久久久人妻一区精品色| www.日日夜夜| 欧美黄色免费看| 天天操天天射天天插| 午夜视频在线观看视频| 三年片免费观看大全国语| 菠萝菠萝蜜视频在线| 日韩小视频在线| 国产浮力影院第一页| 亚洲精品中文字幕乱码| va亚洲va日韩不卡在线观看| 美国十次啦大导航| 嫣嫣是女大生韩漫免费看| 任你操在线观看| xx视频在线永久免费观看| 精品欧洲av无码一区二区三区| 小sao货求辱骂| 今天免费中文字幕视频| 91欧美精品激情在线观看最新| 淫444kkk| 在线观看噜噜噜私人影院| 任你躁在线播放视频| 88国产精品欧美一区二区三区 | 香港经典aa毛片免费观看变态| 日本高清视频网址| 国产又爽又黄无码无遮挡在线观看| 九九热在线视频观看这里只有精品 | 蜜中蜜3在线观看视频| 很黄很污的视频在线观看| 午夜男女爽爽影院网站| 东北妇女精品BBWBBW| 精品亚洲国产成人|