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Different Styles And Characteristics Of European And American Exhibitions

2010/12/29 15:36:00 81

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Influenced by historical traditions, regions and

Culture

The exhibitions in different countries show obvious regional characteristics and have different styles of exhibition.

Generally speaking, the quality, trade effect and exhibition level of exhibitions in Europe and America are higher than those in other regions, which basically represent the highest level of development of the world's exhibition industry.

There are obvious differences between European and American exhibitions in the way of exhibition and style of exhibition, forming different characteristics.

Understanding the differences and differences between European and American exhibitions is conducive to further exhibition work abroad and gradually exploring and forming a Chinese style exhibition style in line with the world.

From the perspective of quantity and scale of exhibition, European exhibitions are obviously characterized by large quantity and large scale.

According to statistics, the annual trade exhibitions held in Europe account for 60% of the world's total, and Europe.

Exhibition

Large scale, large number of exhibitors and spectators, most of the world's "aircraft carrier" super large and industry top exhibitions are held in Europe.

From a historical point of view, the exhibition in Europe was developed from the "Zhou market" in the middle ages.

Zhou Shi refers to the weekly market fairs, such as fish market, rice market and oil market in ancient Rome, which are specially designed for trading activities between buyers and sellers. Therefore, European exhibitions have always been very strong in trade.

The North American exhibition began in eighteenth Century and originated from the annual meeting of professional associations. The exhibition is only an auxiliary activity of the annual conference, and it is only a kind of information release and visualization display.

market

Marketing function has not been valued by enterprises for a long time.

That is why many American exhibitions and professional associations are held together at the same time.

Because North American exhibitions are less trade than Europe, trade fairs are launched in European companies.

market

The role played by marketing and trade promotion is greater than its role in North America, which leads to a significant difference between European and American enterprises in the importance and utilization of exhibitions.

According to statistics, the establishment of European enterprises

market

In the annual budget of marketing expenses, the cost of attending the exhibition accounts for about 50% of its total budget, while the expenses of American enterprises in this regard only account for the year.

market

16.5% of the budget for marketing expenses.

Exhibitors and visitors at European exhibitions often share a common feeling that exhibitors from all over the world, and spectators are also from all corners of the country, where the influence of exhibitions has long exceeded the limits of borders and regions and has become a truly international event.

Compared with Europe, although the United States is a world economic power, its international nature is far less than that of Europe.

In most cases, the American exhibitions are mostly aimed at meeting the needs of trade between the states of the United States.

In American exhibitions, the most active pactions are conducted between wholesalers and retailers. Foreign exhibitors often deal in small quantities. The turnover of a single contract is generally less than that of Europe.

Nevertheless, because of the United States

market

With huge capacity, the attraction of American exhibitions to foreign exhibitors is still small.

Europe and America

Exhibition

They formed different styles and characteristics.

Exhibition Hall

Or convention and exhibition centers are generally managed and operated by special Expo bureaus. Apart from their own exhibitions, they also rent exhibitions to some professional associations or private exhibition companies. Some of them also have their own professional exhibition service departments. They can provide related exhibition services to other exhibition organizers and exhibitors, such as prop leasing and exhibition hall construction. This is also very different from the practice of the United States.

The owners of the exhibition venues in the United States are completely separated from the organizers of the exhibition. The exhibition hall rents the exhibition grounds and facilities, and does not have its own exhibition items. The organizers of the exhibition do not usually have their own exhibition galleries. When the exhibition is held, the exhibition hall and facilities need to be rented from the owners of the exhibition venues.

What is more, most governments in Europe attach great importance to the development of exhibition industry. Therefore, the influence of European exhibition industry in economic life and the government's support for exhibition industry often surpass that of the United States.