Shaoxing: This New Year'S Day, The More Beautiful The Night Is.

At 8 o'clock last night, Miss Xu and her friends were still sitting in the hot pot shop, chatting. Shopping Miss Xu did not hesitate to say, "what is the hurry? Anyway, the mall closes in the middle of the night. At nine o'clock, there are so many people!" as expected, when Miss Xu's car arrived at downtown Jiefang Road at 8:30 pm, the streets were bustling and parking spaces still hard to find.

　 Purchasing power seems endless.

Despite Christmas Promotion It was not long before the battle was finished, but consumers seemed to always be able to use money and energy without end.

Last night, Miss Kim wanted to go to the national business building to buy an European time force. Down Jackets It turned out that almost half of the clothes on the container had been robbed. "Just want to see the new year's sales promotion efforts again, and the result is out of stock, I knew that Christmas was bought!" Miss Kim fought another brand counter, and had to queue for more than 10 minutes to try on a dress. Miss Jin sighed, "everywhere people are, and shopping is like fighting!" because of the hot business, many people, like Miss Kim, want to spend money, but find that a little hesitant and optimistic has been started by others.

In the urban areas such as Baisheng, run run and Keqiao's "thousand department stores", there are thousands of customers, though the pace is more moderate, the campaign is not easy at all. "Every time you pick a thing, you have to recalculate it again. How to pay is the most cost-effective." Xiao Liu, a citizen, said she had gone over and over again in the "run" and had more and more small tickets on her hands. Shopping during festivals was really a physical and intellectual contest.

Sun Peng, general manager of the national business building, told reporters that the first two days of new year's sales promotion (December 31, 2010 and January 1, 2011), led by men's and women's wear, led to a record high turnover in the same period, an increase of nearly 20% over the same period last year. "Among them, ladies and men's clothing sales increased by nearly 60% due to the promotion efforts." Other shopping malls also said that although Christmas promotion released a considerable portion of the purchasing power of the public, under the promotion of multiple means, the performance of the day before yesterday was still very satisfying to the merchants: "almost the same as Christmas."

　　 The greater the proportion of night consumption, the greater the proportion.

"Full 400 yuan minus 320 yuan", "full 98 yuan to send 118 yuan"...... This new year's day, smart consumers found that in the shopping season, apart from the increasing intensity of discount, businesses are playing more and more tricks. Parkson Shopping Center plays a warm card, providing consumers with free hot drinks and refreshments, while Wanda Plaza brings a "warship" to satisfy consumers' curiosity with giant things. Under such a "offensive", consumers spend more time in shopping malls, and the proportion of consumption at night is greater. Night consumption has become a "battleground" for businesses.

Yesterday morning, Parkson Shopping Center staff put a noticing sign on the glass door, which reads: "today's business hours are up to 23." And the day before yesterday, the whole shop didn't close until the New Year bell rang. The staff of the shopping mall planning department told reporters: "the cross year party before the Plaza attracted many people. Many consumers came to the shopping mall after seeing the party. In order to cater to them, the shopping mall deliberately extended the business hours." The national commercial building has also extended business hours, but even so, consumers close to closing stores are still shopping and paying for them, while outside consumers still want to enter the mall.

Why do shopping malls become more and more beautiful? Insiders believe that the demand of consumers has directly promoted the importance of shopping malls to the night. With the increase of sales promotion year by year, consumers are trained more and more wisely by businessmen, and many people develop the habit of not spending, but when the festival breaks out, there will be an astonishing purchasing power. Some people will even focus on buying a season's clothing for half a year. For such consumers, two or three hours is probably not enough. And smart businessmen themselves also want to keep the pace of consumers, because the longer they stay, the more money they can spend.

At the same time, the entry of new shopping malls into Shaoxing has created conditions for nighttime consumption. Like Shimao square and Wanda Plaza, SHOPPING MALL is adopted to satisfy consumers' demand for food, drink and play. If shopping is tired, sit down and have a coffee break for a while. A relaxed and diversified consumption environment allows consumers to enter the room, even if it's a day.

　 The longer the night consumption time line is, the longer it is.

From 21 to 2, and now 24, the closing time of Shaoxing shopping malls is getting late. It is said that Shaoxing people do not have nightlife night consumption. This view is becoming the past.

"Before young consumers like Christmas and new year's day, they like to go to Hangzhou to spend, and now they are spending more and more people in Shaoxing." An industry insider believes that the shopping malls in our city are growing gradually in the tug of war with Hangzhou shopping malls "soliciting guests and staying guests". This year's changes are particularly great. Not only is the intensity of discount increased, but also various marketing methods keep pace with each other, and marketing is becoming more and more "foreign flavor". Moreover, the successive arrival of Shimao square and Wanda Plaza has brought a lot of "fresh air" to our business circles. For example, Wanda Plaza has worked for 36 hours without stopping business on Christmas Eve. The Shimao square has invited the stars of Hongkong and Taiwan to hold the lighting ceremony. This has made Shaoxing consumers surprised and happy.

"There were hardly any customers in the mall before 9 hours ago, but now, even in peacetime, the mall can be open until 10 p.m., and the national business has even had a record of one to two o'clock in the middle of the night." Sun Peng, general manager of the national commercial building, feels that the night in Shaoxing shopping malls has been elongated, and this is undoubtedly a trend. "If consumers need it, the night market will definitely become richer and richer."