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Clothing Store Becomes Fragrance Experience Museum &Nbsp; Bin Bao'S First 4S Concept Store Opens.

2011/1/3 11:33:00 78

Clothing Store Fragrance Experience Museum

In December 25th, the first 4S Experience Hall of the clothing industry, which was first founded by Bao Bao costumes, was unveiled in Guangzhou Tianhe Wan Ling Hui square.

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Experience Museum

Different from the ordinary clothing stores, but through the 4S experience mode, not only extends the concept of German architectural aesthetics to store design, bringing the creative visual image, but also introduces the exclusive fragrance system, breaking the two senses of sight and listening, bringing the multi sensory experience including sight, listen, touch and smell.

Unlike the 4S advocated by the automotive industry, the 4S experience model pioneered by bin Bao clothing is based on the research and Research on the consumption characteristics of Chinese urban fashion in the past 6 years, and the new terminal operation mode put forward by the fashion consumption trend in the Chinese market.

4S experience mode covers: Sell (clothing sales), SightExperience (visual experience), Self-IdentityService (personalized service), LifeStyleSalon (Fashion salon).

According to Mr. She Xujin, CEO of bin Bao clothing, under the current fierce competition environment,

Retail store

The shape of the shop and the marketing of the whole brand need to focus on the needs of customers and break the single function of merchandise sales. The costumes Experience Hall brought by the 4S experience mode pays more attention to the most popular visual experience of the generation generation: providing the most fashionable clothing and goods with the best value for money; providing the most artistic visual experience of terminal; inviting fashion designers to provide personalized matching services at regular intervals; and moving the fashion salon with the fashion media and fashion brands to the 4S concept hall, and covering the fashionable consumer experience 360 degrees.

Lin Jingxin, a marketing expert and a Public Relations Research Institute of Zhongshan University, believes that the concept of 4S was originally applied to the automotive industry. The application of this model to the garment industry by bin Bao dress is a pformation of the traditional terminal form.

The 4S experience mode of bin Bao clothing is different from the 4S operation mode of the automotive industry. The core of the 4S shop is to provide a perfect after-sales service system. The core of the 4S concept house is experience.

experience

The integration of marketing is not only a response to the trend of consumption, but also a change to traditional channels.

With the use of 4S experience mode in the bin Bao dress flagship store, the domestic apparel industry and even the fashion consumption industry will start a new wave of terminal change.