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    China'S Clothing Strength Goes West &Nbsp; Pengzhou Creates Oriental Milan.

    2011/1/7 10:28:00 131

    Chinese Clothing Pengzhou Oriental Milan

    In the early twentieth Century,

    Textile and clothing

    The industry is mainly concentrated in developed countries in Europe and the United States. After World War II, it moved to four small countries and regions in Asia. After China's reform and opening up, it began to move to Guangdong and the vast coastal areas.

    Affected by the financial crisis, RMB appreciation, rising labor costs, rising manufacturing costs and the upgrading and optimization of coastal industries, the textile and garment industry will once again be faced with a shift.

    China's coastal areas (Pearl River Delta, Yangtze River Delta) manufacturing enterprises move to the western region with lower production costs, which is inevitable and unexpected in the eyes of Su Xingmo, a coastal garment trader.

    But how long does it take? They don't know. Maybe it's five years, maybe ten years.


    "In undertaking the pfer of Eastern industries, the West has a good advantage in terms of labor force, resources and market."

    Li Yu, a professor of business administration at Sichuan University, said.

    Our province has proposed that we should take the initiative to adapt to the process of accelerating the development of industrialization and urbanization in the current and future period, accelerate the cultivation of a number of state-level development zones, develop and expand the provincial development zones, and build the park into an undertaking of industrial pfer.


    The important carrier of fan area and opening to the outside world has become a new group of urban development and an important growth point of economic development.


    "In the concept of one main industry in Chengdu,

    Clothing industry

    Be as

    Pengzhou

    The main business is to locate the garment enterprises in the factory + shop mode, and Pengzhou is the base to undertake them.

    According to Dr. Yang Yuhua, the base will undertake 1000 enterprises in the western region of China and all the small and medium-sized garment enterprises in Sichuan.


    For Chengdu, the development of textile and garment industry also has its own advantages: the size of home textile and garment production enterprises, accessories production enterprises, embroidery enterprises and a total of more than 6000, more than 200 thousand of the industry employees.

    If these enterprises embrace together, they will form a huge driving force for development.

    In the Huamao garment industrial park, any garment and textile manufacturer can find the production factors that they need in this industry chain. Small to a button, large enough to produce machines, from product design to logistics pportation, from supporting life to product marketing, all are exclusively responsible for the specialized center, and you only need to focus on your own business.


    "Shopping" new ways of weekend recreation for Chengdu people in Pengzhou


    "The embarrassment of the clothing industry in Sichuan lies in a good market base. There are a large number of small and medium-sized garment enterprises, a large number of practitioners and relatively low cost labor market, but there are few clothing brands, innovative consciousness is not strong, and the market profits are left to others". The evaluation of Li Yu's "southeast flight" status of Tingting is given.


    Huamao garment industrial park is changing for them, such as Ting Ting, who yearn for independence, longing for novelty, and no longer want to buy goods.


    "I can draw a beautiful blueprint for them: driving a private car for more than 20 kilometres, turning left at the exit of Peng expressway, and appearing in front of you is a regular factory building. You can first select the style of clothing that you like in the exhibition hall on the first floor, whether it is leisure, children's clothing, leather clothing or fashion clothes.

    Without any intermediate links, you can buy it at the factory price. If you worry about the quality, then go directly to the two floor to see the operation workshop of the enterprise.

    This is Li Yu and him.


    The team of Pengzhou's Huamao International Garment Industrial Park, built on the first floor exhibition hall and the two floor factory building.


    For smart Chengdu people, the way to relax on weekends is not only to see flowers and mahjong in Sanshengxiang, but now there is a more fashionable way to Pengzhou.

    Liu Jiang, general manager of Huamao International Garment Industrial Park, showed the eight display streets under planning: brand Exhibition Street, brand discount street, famous direct selling street, popular clothing street, children's clothing street, food street, water front clothing street......


    In the exhibition hall of Chengdu Chengxin Leather Garments Co., Ltd., the reporter has seen that several beautiful women from Chengdu are always wearing the clothes they like, exporting 70 yuan a cotton T-shirt, 70 yuan including a short skirt of wool, and 2000 yuan of leather fur clothing.

    "These clothes are sold at least twice as much as they sell in the mall!" Miss Xiao immediately tried to pay for a T-shirt, without hesitation.


    East Milan is a benchmark.


    Milan, one of the world's fashion industry centers, 13% of Italy's garment enterprises are concentrating on this, GUCCI, AMANI...

    The world famous fashion week in Milan displays the world's top designers and famous brand clothing works every year, and releases the world fashion trend.

    The sale of Milan's clothing is attributed to the famous street clothing industry exhibition in Milan street, where more than 80 fashion shows are held annually, including the famous Milan international fashion show, and 1/3 of the world's top fashion designers in Italy are gathered in Milan.


    "Milan is the benchmark for the development of the world garment industry complex. It is a learning example for our industrial development."

    Why should we orient Pengzhou as the eastern Milan? Weng Changrong, director of the Pengzhou Industrial Development Zone Management Committee, told reporters that this is a spiritual symbol, while Milan represents the benchmarking of the clothing industry. "Milan is the representative of fashion, while the East Milan embodies the positioning of the Pengzhou garment industry; the East represents our Chinese characteristics and highlights the characteristics of the Pengzhou garment industry."

    In the Huamao garment industrial park, a first woman street in the West will be built. It will be named "Milan Avenue".

    Here will be a collection of domestic and foreign clothing first-line brand, first-line brand image display shop, enterprise discount shop and domestic brand enterprise flagship store.

    "We will also support the corresponding leisure business here, so that consumers who come here to shop for leisure can stay."

    Liu Jiang added.


    In the next ten years, China's home textile market will increase rapidly at an annual rate of 20%. China's home textile market is expected to increase by 200 billion yuan -3000 billion yuan.

    Yang Shuqiong, President of Sichuan Garment Association, is a staunch supporter of Sichuan's garment industry.


    Undoubtedly, Pengzhou is a benchmark for Milan.

    Pengzhou's future plan is: by the end of 2012, the clothing industry will achieve annual sales revenue of 50 billion yuan, and absorb 300 thousand jobs.

    By 2020, the Pengzhou garment industry development zone has been built into an internationally well-known, first-class country and the largest textile and garment industry cluster in the west, and a number of famous Chinese brands have been born.

    Reporter Zhang Zheng


    Story 1


    Shishi boss: opening and cutting the clothing industry "cake"


    Su Xingmo, general manager of Dayang shark Garments Co. Ltd., has the sagacity and vision of Fujian businessmen.

    "There are no business anywhere in the street, all over the world," this is the portrayal of Fujian Shishi, there are more than 3000 clothing and supporting industries, clothing industry output value of 19 billion 300 million, seven wolves, rich birds, nine herdmen, seven cards, and strong fighter have settled in stone lions.


    In Shishi, Su Xing mold opened a casual wear factory with more than 200 workers. "Stone lions rely on making brands."

    Labor shortage, cost increase, management fault, let the stone lion boss began looking for new expansion throughout the country.

    Half a month ago, he heard the wholesalers in Chengdu say that Pengzhou built a clothing city, and then ran around to inspect it.

    In his eyes, the clothing industry moved from Taiwan to the coastal area and then moved from the coast to the mainland, which is a necessity. He has to find new opportunities for his enterprises in advance: "the cake of the clothing industry has been cut off, and we used to be stone lions. Now the baton has spread to Jiangsu and is expanding to the whole country."


    "Now it's hard to recruit workers! There has been a serious fault on our side. It is even more difficult to recruit 80 and 90."

    Su Xingmo said that the most serious problem in the coastal garment industry is that there is no inheritance.


    Those who go out to work are all brothers with their little brothers, and their father takes their son out to work to bring out a large group of people in the village. Now those who work in the early days earn money, and no one wants to run on the coast again.

    There are fewer than 20% young people in Su Xingmo's more than 200 factories, and the oldest worker is more than 50 years old.

    There is a lack of skilled personnel in charge of management.


    Su Xingmo's factory is mainly based on domestic orders. Tens of thousands of pieces are sold to Chengdu and Kunming every year. In terms of quantity, domestic orders occupy most of their sales. "In terms of profits, domestic profits are higher than foreign ones, reaching 15%-30%."

    However, there is another problem in front of him.

    This year, his labor costs increased by 40% over last year.

    He told reporters that a skilled worker can earn six thousand or seven thousand a month.


    "Now, Shishi people are starting to run to factories in Anhui and Jiangxi.


    If you want to let your garment factory locate in Pengzhou, Su Xing mold is most concerned about finding skilled workers, and policy concessions and other difficult problems can be solved.

    "It is not one or two years to complete the pfer of industries. The prospect of Chengdu is very good."


    Story 2


    Beijing purchase Chengdu female boss broken tail vertebrae


    In 2007, 27 year old Tingting opened a small clothing store in the center of Chengdu city. "At that time, I didn't want to go to work, so I hit a shop myself."

    Tingting with some eyes, he inspected several large wholesale markets in Chengdu but did not dare to take the goods: "there are many things, but there is no single item I want."

    By chance, she went to Guangzhou with her friends and hit several well-known wholesale clothing markets. Guangzhou has a lot of goods, and there are many new styles. Many wholesalers all over the country go to stock. "Delivery is a very tiring thing. It's hard to find the clothes you want in a very short time."

    Usually enter


    It takes a few days for a single shipment. "In order to catch up with time, we can't even eat."

    And she often dragged a few kilograms of clothes for a whole day.


    Tingting has counted the accounts for journalists. The biggest cost of opening a clothing store is rent, pavement pfer fee, decoration, and the price of goods.

    And for a trip to Guangzhou, she usually chooses the discount season, and saves money by sharing Hotels with people and relatives.

    "It's a little cheaper. It takes thousands of dollars to go back and forth."

    "The key is tiredness, care and trouble."

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