China'S Clothing Power Is Heading West As A Whole; Pengzhou Creates The Oriental Milan

At the beginning of the twentieth century, Textile clothing The industries are mainly concentrated in developed countries in Europe and America. After World War II, they migrated to the four small dragon countries and regions in Asia. After China's reform and opening up, they began to move to Guangdong and the vast coastal areas. However, affected by the financial crisis, RMB appreciation, rising labor costs, rising manufacturing costs, as well as the upgrading and optimization of coastal industries, the textile and clothing industry will once again face transfer. In the eyes of Su Xingmo, these coastal garment merchants, it is inevitable and expected that manufacturing enterprises in China's coastal areas (the Pearl River Delta and the Yangtze River Delta) will "migrate" to the western regions with lower production costs. But they don't know how long it will take, maybe five years, maybe ten years.

"In terms of undertaking the industrial transfer from the east, the west has a good advantage in terms of labor, resources and market," said Li Wei, a professor at the School of Business Administration of Sichuan University. Our province has proposed to actively adapt to the process of accelerating the development of industrialization and urbanization at present and in the future, accelerate the cultivation of a number of national development zones, develop and strengthen provincial development zones, and build the park into a demonstration of undertaking industrial transfer

As an important carrier of model areas and opening up, it will become a new cluster of urban development and an important growth point of economic development.

"In the concept of one district and one main industry in Chengdu, Clothing industry As Pengzhou Pengzhou is the base for garment enterprises taking factory+store as the model. " Dr. Yang Yuhua said that the base will take over 1000 garment enterprises that have transferred from China to the west and all local small and medium-sized garment enterprises in Sichuan that are eager to dig gold in the garment industry and develop together.

For Chengdu, the development of textile and clothing industry also has its own advantages: there are more than 6000 home textile and clothing manufacturing enterprises, surface and auxiliary material manufacturing enterprises, embroidery enterprises, etc., with more than 200000 employees in the industry. If these enterprises form a group, it will form a huge driving force for development. In the Huamao Garment Industrial Park, any clothing and textile business can find the production factors they need in this industrial chain, ranging from a button to a production machine, from product design to logistics and transportation, from supporting life to product marketing, all of which are in the charge of a special center, and you only need to focus on your own enterprise.

New weekend leisure way for Pengzhou Chengdu people through "shopping"

"The embarrassment of Sichuan clothing industry lies in the good market foundation, a large number of small and medium-sized clothing enterprises, a large number of employees and a relatively low cost labor market, but there are few own clothing brands, a weak sense of innovation, and the market profits are given to others", Li Wei gave a pertinent evaluation.

Huamao Garment Industrial Park is changing for self-employed people like Tingting who are eager for unique style, novelty and purchase.

"I can draw a beautiful blueprint for them: drive a private car for more than 20 kilometers, turn left at the exit of Chengdu Pengzhou Expressway, and you will see a whole area of neat factories. You can go to the exhibition hall on the first floor to select your favorite clothing styles, whether casual, children's clothes, leather clothes or fashion clothes... There is no intermediate link, you can buy them at the factory price; If you are worried about quality, go to the second floor to see the enterprise operation workshop. " This is Li Wei and him

Pengzhou Huamao International Garment Industrial Park, "the first floor exhibition hall, the second floor factory building", was built by our team.

For smart Chengdu people, besides watching flowers and playing mahjong in Sansheng Township, there is a new and more fashionable way to go shopping in Pengzhou. Liu Jiang, General Manager of Huamao International Garment Industrial Park, showed the reporters the eight exhibition streets under planning: brand exhibition street, brand discount street, famous product direct sales street, popular clothing street, children's clothing street, food street, Linshui clothing street

In the exhibition hall of Chengdu Chengxin Leather Garments Co., Ltd., which has already settled in, the reporter saw that several beautiful women from Chengdu were happily choosing their favorite clothes. The export price of pure cotton T-shirts was 70 yuan, including wool skirts 70 yuan, and leather clothes more than 2000 yuan. "These clothes will at least double in the mall!" Miss Xiao tried a T-shirt and immediately paid for it, without hesitation.

Oriental Milan is a benchmark

Milan, one of the centers of the world fashion industry, is home to 13% of Italian clothing enterprises. GUCCI, AMANI... the world famous Milan Fashion Week will display the clothing works of the world's top designers and famous brands every year to release the world fashion trends. The sales of Milan clothes are attributed to the clothing industry exhibition of famous shops and streets in Milan, where more than 80 fashion exhibitions are held every year, including the famous Milan International Fashion Show, and one third of the world's top fashion designers in Italy gather in Milan.

"Milan is the benchmark for the development of the clothing industry complex in the world and a model for our industrial development." Why should Pengzhou be positioned as the Oriental Milan? Weng Changrong, director of Pengzhou Industrial Development Zone Management Committee, told reporters that this is a spiritual symbol, and Milan represents the benchmark of the clothing industry, The first women's street in the west will be built, and it will be named "Milan Avenue". It will gather first-line clothing brands at home and abroad, first-line brand image exhibition stores, enterprise discount stores and flagship stores of domestic brand enterprises. "We will also support corresponding leisure businesses here, so that consumers who come here for leisure shopping can stay," Liu Jiang added.

In the next ten years, China's home textile market will increase rapidly at an annual rate of 20%. It is estimated that China's home textile market will increase by 200 billion yuan to 300 billion yuan. Yang Shuqiong, president of Sichuan Garment Association, is a strong supporter of the development of Sichuan garment industry.

Undoubtedly, Oriental Milan is a benchmark for Pengzhou. The future plan of Pengzhou City is that by the end of 2012, the clothing industry will achieve an annual sales revenue of 50 billion yuan and attract 300000 jobs. By 2020, Pengzhou Garment Industry Development Zone will be built into an internationally well-known, nationally first-class and the largest home textile and garment industry cluster in the west, and a number of famous Chinese brands will be born. Reporter Zhang Zheng

Story 1

Boss Shi Shi: Cut the "cake" of the clothing industry

Su Xingmo, the general manager of Ocean Shark Clothing Co., Ltd., has the shrewdness and foresight of Fujian businessmen. "Everywhere on the street, there is business, and there are thousands of styles of clothing", which is the portrayal of Fujian Shishi. There are more than 3000 clothing and supporting industry enterprises, and the clothing industry output value is 19.3 billion. Seven wolves, rich birds, Nine Muwang, seven brands, and powerful tyrants have settled in Shishi.

In Shishi, Su Xingmo opened a casual clothing factory with more than 200 workers. "Shishi relies on brand building." The shortage of labor, increased costs, and management gaps have led the boss of Shishi to look for new expansion areas across the country. Half a month ago, he heard from the wholesalers in Chengdu that Pengzhou had built a clothing city, and then he went to investigate without stopping. In his eyes, it is inevitable that the clothing industry will be transferred from Taiwan to the coast, and then from the coast to the mainland, and he will look for new development opportunities for his own enterprises in advance: "The cake of the clothing industry has been cut. We used to be Shishi, but now the baton has been passed to Jiangsu, and is expanding nationwide."

"It is difficult to recruit workers now! There has been a serious fault in our side, and it is even more difficult to recruit the post-80s and post-90s generation." Su Xingmo said that the most serious problem in the coastal clothing industry is that there is no inheritance

The people who go out to work are the elder brother and the younger brother. The father takes his son and brings out a large number of people in the village alone. Now the early workers have made money, and no one is willing to go to the coast to work. In the factory with more than 200 people in Su Xingmo, the young people are less than 20%, and the oldest workers are more than 50 years old. Skilled personnel who can undertake management work are even more scarce.

Su Xingmo's factory is mainly based on domestic orders. Every year, tens of thousands of pieces are sold to Chengdu and Kunming. In terms of quantity, domestic orders account for the majority of its sales. "In terms of profits, domestic profits are higher than foreign ones, reaching 15% - 30%." However, there is another problem before him: the increase of enterprise costs. This year, the labor cost of his enterprise increased by 40% compared with last year. He told reporters that a skilled worker can earn six or seven thousand yuan a month.

"Now, Shishi people have started to run to Anhui and Jiangxi where there are many workers to open factories."

If Su Xingmo wants to settle his garment factory in Pengzhou, he is most concerned about finding skilled workers, as well as preferential policies and other problems. "It is not a matter of a year or two to complete the industrial transfer, and the prospect of Chengdu is very good."

Story 2

The female boss from Beijing to Chengdu broke her tailbone

In 2007, Tingting, 27, opened a small clothing store in the center of Chengdu City. "She didn't want to work at that time, so she opened a shop by herself." Tingting, who had a high vision, inspected several large wholesale markets in Chengdu, but did not dare to pick up goods: "There are many things, but there is no unique style I want." A chance, she and her friends went to Guangzhou to play, I stumbled into several famous clothing wholesale markets by mistake: Guangzhou has a lot of goods, many novel styles, and many wholesalers all over the country go to purchase them

It takes several days to get goods at a time. "In order to be in a hurry, she doesn't even care about food." And she often drags a dozen kilograms of clothes around all day.

Tingting calculated an account for the reporter. The biggest cost of opening her own clothing store is rent, shop transfer fee, decoration, and the price of goods. When she went to Guangzhou, she usually chose the air ticket discount season to save money by sharing a hotel with others and staying with relatives. "It's cheaper. It costs thousands of yuan to go back and forth." "The key is tiredness, worry and trouble."