Brand Is A Subtle Process.

Nowadays, enterprises are very poor. They are often influenced by public opinion or media.

When faced with so many concepts, ideas and theories, they do not know how to choose.

For example, when a particular forum was heard, he could not wait to find a specialist to consult.

However, enterprises do not know that this is only limited to a certain point, if it is extended to a process, it will be unreasonable.

Another point is very fatal, our enterprises now have no scientific criteria for brand evaluation.

If an enterprise can have its own criteria, it can never do it without consulting a consulting company.

Why does this happen?

Because enterprises do not understand, it does not have a standard of judgement, so they will feel, go to a trusted expert to help themselves to do brand, marketing.

This feeling is based on their ability to "touch".

In other words, if a company is aware of its own ability and feels that a consulting firm or a consultant is good enough to agree with their views, it will probably end up failing.

Each enterprise has its own different actual conditions. Brand construction is also needed on its own realistic conditions and on the basis of it.

Therefore, brand building is a systematic project.

First of all, we say brand, it is symbolic, that is, brand symbol.

For example, Zhang San and Li Si, I want to Zhang three, first of all.

It is a subtle process to create a brand and make others feel good about you. It is through your behavior, your clothes and your hat.

Every point can be condensed into a value to reflect.

For example, a woman wearing a bare chest dress, but the behavior is very lady, this is the two point, but these two points can not be condensed to a concept.

Therefore, if we want to make a brand around a concept, we need to have the same process and consistent content.

What do you want to do first, what you want to do in the second step and what you want to do in the third step, just like two people must have a process from meeting you to being familiar with each other.

The first thing you need to do is to let your brand know what you are doing and what products you do. After knowing, you can have second steps to do, how to feel good and how to do emotional identification.

There are a lot of things to be noticed in goodwill, not just establishing reputation. It may also need to establish image recognition, and also create desire for people, and need your products from the bottom of your heart, all of which need to be realized in many ways.

The integration of these aspects is consistent with a concept which is exactly what your corresponding consumers need.

This is the whole process of brand building.

More specifically, the brand is to start from the point of the product.

Because brand is the value attached to the product.

If you are a manufacturing enterprise, the brand must be attached.

If you are a service enterprise, it itself is a product, and it can create profits in itself. The brand of an enterprise is the value source of its profit increase. That is to say, your product brand can not exist independently, and must be unified with the brand of the enterprise.

If you are an image, that is to say, when you become the leader of the industry and occupy a large share of the market, this time, the image is to protect yourself from being infringed, which means that your brand has been successful. When you do the separation to protect yourself and others' brand, you can also make an image.