Bosideng Thermal Underwear Product Upgrade And Tree Image Again

Implementing the spirit of central pformation of development mode, private enterprises are in action.

Bosideng group, a world renowned brand, specializes in Bosideng group.

Innovation revolves around product upgrading

China's thermal underwear industry started at the end of the last century, and has a history of more than 10 years.

The underwear produced in the industry is mainly middle-aged and elderly.

Therefore, the main function is to keep warm, the color is relatively monotonous, and there are not many varieties and styles.

Shanghai Po Shun Textile Co., Ltd.

After the 17th CPC National Congress put forward the strategic task of accelerating the pformation of development mode, general secretary Hu Jintao placed high hopes on the vast number of private enterprises.

And during the two sessions of 2010, the private enterprises put forward more efforts to speed up the mode of economic development, greater efforts to protect and improve people's livelihood, and ardent hope of improving their own quality.

Gao Dekang, chairman of Bosideng group, said on the Standing Committee of the National Federation of industry and commerce that in accordance with the requirements of the general secretary, we should actively strengthen brand building, increase investment in R & D design, enhance independent research and innovation capability, increase the technological content and added value of products, raise the level of processing and manufacturing, and ensure the quality and safety of products.

Against this background, Bosideng underwear company's innovation has greater power and quicker pace.

From the new material application, new product development, new style, new color design and other aspects, we will promote the technological progress of enterprise products, so as to promote the upgrading and upgrading of products.

Over the past two years, the company has launched dozens of new self-designed underwear products every year.

In 2010, the company launched dozens of varieties, including "soft bamboo fiber underwear", "Cashmere intelligent air-conditioning underwear", "fashion casual underwear", "down proof cold underwear" and so on.

Compared with traditional thermal underwear, Bosideng underwear's progress lies in: 1. a wide range of new textile materials.

For example, Bosideng Shu bamboo fiber underwear is the strong combination of Shanghai Bosideng underwear company and Shanghai Yufeng technology and Trade Co., Ltd. (formerly Shanghai seventeenth cotton textile mill) in technological innovation. Bamboo fiber is the fifth plant fiber after cotton, linen, wool and silk. It is not only a truly natural green fiber, but also has good moisture permeability and breathability, and is known as "breathing fiber."

2. the younger age of the style, so that the thermal underwear to wear underwear outside.

The traditional thermal underwear is mainly for middle-aged and elderly people, and is also worn inside. So the color is mainly black, gray, white, red and so on. It focuses on warmth and is rarely favored by young people.

Bo Stennei took the lead in taking young consumers as his key customers, widely used jacquard technology in the development of new products, and imported specialized equipment from Germany. The underwear produced by the jacquard process can embellish the fashionable highlights of underwear.

The thermal underwear developed by the company belongs to this category. Once the product was put into the market, it was soon welcomed by young people in the South and North.

As the company integrates new materials, jacquard technology and multi functionality into underwear, the overall sales of the market are promising. Domestic supermarkets such as Carrefour, WAL-MART, big RFD, Tesco, Metro, Century Lianhua and lotus are among the top selling underwear sales in Boston.

Annual market sales amounted to 500 million -6 billion yuan.

Quality tree brand model

Domestic knitted products, including genuine products, first class and superior products, are authentic.

Over the past decades, the enterprises in the industry have generally put the market on qualified products, and only a first-class product is well done. The enterprises that put the top quality products on the market are few and far between.

Bo Stennei was the first to take the lead in the industry with the best products, and at least two excellent products were put into the market every year. The other products were all first class products, so the quality of their products was very high.

In 2010, no one in the industry put up premium products. Bosideng underwear put two premium products: "platinum camel underwear" and "camel's top underwear".

In an interview with reporters, Hong Yiqing said, "why should we give top quality products, because Bosideng is a big brand, and international brands and big brands should play a leading role in other enterprises.

Just like our slogan says, "big brand, good underwear".

Our move is to maintain Bosideng's brand image and satisfy the needs of consumers.

According to the national quality supervision and inspection center of knitted products, all the indexes of Boston platinum camel underwear and camel's top two underwear are all qualified.

It is worth mentioning that these superior products not only have quality assurance, but also take into account safety issues for consumers. According to the National Textiles mandatory standard (GB), the formaldehyde content of textile products is high.

Pricing reveals social responsibility

The textile industry is a fragile industry, vulnerable to the impact of cost, market, exchange rate and other factors. The textile industry is also a highly competitive industry. If a company is careless, it may be eliminated in competition.

Cotton prices have soared over the past year, rising by more than 30%.

Many textile enterprises, which have just come from the shadow of the international financial crisis, have suffered unprecedented cost pressures.

It is reported that some cotton enterprises are afraid to take long orders under the attack of cotton price and exchange rate, and 40% textile enterprises can not escape "cost robbery".

For the first few months of the second half of the year, for many textile enterprises, they are walking on thin ice.

According to Fei Haifen, executive deputy general manager of Bosideng underwear company, cotton price is changed three or four times a day when the worst happens. When negotiating a price, another price is set for the contract.

This is a phenomenon that has not been seen for many years.

Under such circumstances, all textile enterprises are faced with the question of whether products should be raised or not.

According to convention, the price increase of clothing is a matter of "rising to the top of the boat". When the cotton price rose sharply last year, the price increase of any textile enterprise will be understood as a matter of course.

Every textile enterprise should be considered if the price rises.

Since July and August 2010, Bosideng lingerie company has received calls from its peers to raise prices.

As a leader in the industry, if you take the lead in price increases, you may have a Domino effect.

After carefully calculating the cost and various price related factors, we decided that "Boston underwear was not adjusted last year".

He believes that the plight is the opportunity to temper enterprises. Every enterprise should enhance its ability to resist risks. The price of raw materials should be digested or partially digested through technological progress and enhanced management.

It is necessary to achieve growth through small profits but quick turnover.

Under the influence of Bosideng underwear, most of the enterprises in the thermal underwear industry did not increase their prices last year. Some enterprises, besides strengthening management, also reduced the cost through the form of online shopping to expand sales.

Through the background of the special cotton price rise last year and the positive coping methods of the thermal underwear industry, we can see that after more than 10 years of development, the industry is becoming more mature and healthy.

In an interview with reporters, Hong Yiqing said that social responsibility is one of the signs to measure the healthy development of enterprises and industries.

Cotton prices skyrocketed last year. If everyone rises in price, consumers will be victimized. In turn, price increases will also affect the overall sales volume of the whole industry.

The central government requires us to expand domestic demand and provide consumers with cheap and beautiful products, which is the social responsibility of every enterprise.

Therefore, when we provide quality products to the market, we choose not to raise prices.

Development requires two legs to walk.

After 7 years of development, Bosideng underwear has become a new rising army of the group and has become a leader in the thermal underwear industry.

Its influence in the industry is increasing.

In particular, the company's new product development, new material application, jacquard technology application, and the leading style of garments have become an example for SMEs in the industry.

Under the banner of Bosideng, the thermal underwear industry has entered a new stage of development, which is beautification, youthful quality and better quality.

In order to implement the spirit of "going out" put forward by the Central Committee, Bosideng underwear company has proposed the idea of "two legs" walking during the "12th Five-Year" period.

They said, first of all, the potential of the Chinese market is great. As long as the enterprise is constantly innovating, improving, and making the product quality well, it can withstand scrutiny at any time, so that consumers can feel the value of money and the price is reasonable. The thermal underwear market can continue to grow at home.

On the other hand, we should actively expand the international market, although many people in many countries have the habit of not wearing underwear, but according to our recent survey of the United States and Russia, this habit can be changed.

First of all, they think Chinese underwear is unique.

After seeing Bosideng underwear, they thought it was beautiful and warm.

Russian and American businessmen are very satisfied with Bosideng underwear.

At present, we have begun to discuss export issues.

From another point of view, if a leg walks on a risk, the enterprise may not be able to carry it.

The Boston Group is a way to walk on two legs.

At present, the group has set up branches in more than 10 countries, Bosideng down jacket and men's wear has been promoted to the world, especially in developed countries.

It is understood that Bosideng underwear has many advantages to the world, one is the quality of products, such as the United States market, Bosideng underwear many standards refer to the United States standard, some aspects of the United States did not require, the company also did.

Such as safety standards, Bosideng underwear formaldehyde content is extremely low or not detected, this will certainly be welcomed by foreign businessmen.

Two, jacquard leisure underwear is suitable for foreign consumers to wear clothes. As long as they are well designed to meet the requirements of foreign markets, they will be able to "go out".

The three is Bosideng underwear company has a professional team of dozens of people, has considerable professional knowledge, and has many years of experience in textile production and operation.

They said that relying on the strength of the talent team, we can not only win the domestic market, but also win the international market.

Chinese private enterprises need more industry leaders like Bosideng underwear company.