Hoarding Clothing Businesses Are Smiling And Competing For "Cold Business Opportunities".

Chengdu recently

Yesterday, on the 10 floor of Shangdu dress city, Chunxi Road pedestrian street, Chengdu, there were everywhere promotional banners and information about winter clothing ordering.

Pick up goods, negotiate, settle accounts, outward pportation, loading, pack into boxes......

On the ground floor and even the main entrance of the five or six clothing brand operation centers, they are stacked with large sacks containing various kinds of winter clothes. Behind several meters of goods are agents and operators who are busy.

"Come and go, hurry up and let out the shipping list. Hurry up."

Li Yun, a Inner Mongolia brand cashmere agent who is shipping, told reporters that Sichuan is entering the peak season for winter clothing sales.

"From the new year's day, the whole country is getting cold, and everyone is hurling the merchandise on the handle to get rid of it."

Li Yun said that after experiencing the flickering from "the extreme cold of the Millennium" to "the warm winter", the Chengdu weather brought a signal to the Chengdu bosses who scrambled for "cold business opportunities": "hoarding goods" for the "extreme cold" theory could finally be launched.

A merchant purchase busy winter clothing wholesale volume rise

"The number of merchants coming from all over the country has increased more than before, and our business hours are beginning to lengthen."

Reporters yesterday in Chengdu Shangdu, Jin Kai, Kowloon and several other clothing wholesale city learned that at present, more than two hundred brands of winter clothing sales have risen to varying degrees.

Guo Kefu, a boss of Jiangsu and Zhejiang who came to Yibin, told reporters that he had four or five facades in the outskirts of the city proper.

As clothing prices surged due to rising prices of raw materials, he came to Chengdu in mid October last year to get a large number of goods, hoping to make a "New Year's money" at the end of the year.

Who knows that the weather has not cooled down, a batch of winter clothing has been hoarding on the shop for a long time.

Originally thought that these hoarding "warm goods" will have to press the bottom of the box. Who expected that the temperature of these two days dropped several times at a time, the customers who bought the thick clothes in the shop increased at once, and the accumulated goods were far from enough.

He can only come to Chengdu again to buy winter clothes.

Another wangsurname businessman told reporters that before it was heard that this winter would be very cold, it would have more than 50% of the down jacket and medium price cotton padded jacket, and so on, because the sales volume in the middle of the winter has not been able to go up, but after waiting for two months, the current sales volume has increased to two times more than the same period of the same year.

B stock high profile comeback "warm baby" again hot

Reporters yesterday visited Wangfujing, Pacific, Parkson, Ito, and other department stores selling stores also found that in previous years, the warm selling baby encountered a "quiet lie shelf" before, once again touted.

"Just half an hour, there are 5 dolls to buy a warm baby."

A shopkeeper of Wanning supermarket in Chengdu told reporters that the "warm baby" who felt the basic selling could not be sold had ordered two times to headquarters this week.

At the same time, the people who bought cotton padded clothes in the shopping mall were much more than usual. The warm underwear and thickened cotton clothes that were not used to be favored were also very popular.

A salesperson of the times Parkson told reporters: "our underwear brand is generally thickened and velvet, sold a few sets every day, after new year's Day is 20 to 30 sets."

According to the statistics of 2011 Chengdu Spring Festival shopping Organizing Committee on New Year's Day: the first small holiday this year, the seasonal merchandise sales of cold proof clothing, greenhouse products and feather quilt in the Chengdu shopping mall were the most popular among department stores.

C "extremely cold says" to the net shop cotton boots to sell happily.

"Extreme cold theory" not only added fire to physical shops and manufacturers, but also rapidly spread to the e-commerce platform.

Zhu Lei, a civil servant at an electronics company in Chengdu, found that buying the same feather down on the Internet is now more than 400 yuan more than last October.

Huaxi Metropolis Daily reporter yesterday entered the keyword "extremely cold" from Taobao Internet, and found that the "baby" related to it was 8231, almost double the number of 4820 items in December 31st last year.

"Extreme cold pants", "Millennium cold boots" and "extreme cold down clothes" have occupied the leading position of web pages.

A shop selling cotton boots in Chengdu, Sichuan, has reached 579 volumes in recent months, and the extent of its business can be imagined.

D island holiday is hot. Chengdu people rush for warm tour.

Tourism products are also affected by the "extreme cold" theory.

As early as last October, several major travel agents in Chengdu soon noticed the "cold business opportunities" and began to bet on the marketing of winter tourism products.

According to several travel agencies, such as Hsing Yue and Bao Zhong brigade, the products of Chengdu tourism market are listed on the theme of "warm Tour" in the sun and island holidays.

"Judging from the habits and weather changes of Chengdu people, all the big businesses are making a bet. Through the group's capital strength, the local hotels will be booked for the whole winter in the hot tourist destinations, so as to prepare for the product design."

Wu Jing, deputy general manager of Sichuan Hainan amusement tour, said that many powerful local travel agencies this year carried out "risk bet" for the winter products. They generally favored the warm Island routes such as Koh Samui, Phuket Island and Sanya, and joined hands in pushing the charter flights.