Wenzhou Shoe Companies Are Competing For A New Listing.

On January 11th, under the new economic situation,

The establishment of overseas trading companies and institutions will drive local output and brand export; set up overseas research and design centers, enjoy the technology, information, talents and achievements of developed countries; set up overseas production bases, bypass trade barriers, carry out overseas mergers and acquisitions, achieve international brand grafting, develop overseas resources, and participate in overseas competition in resources and energy.

For example, Kangnai was founded in 1980, and this private enterprise almost grew with the development of China's reform and opening up as a microcosm of Wenzhou's economic development.

In the past 30 years, Kangnai has stepped out of the road of private enterprise brand development.

From 500 yuan in 1980 to create leather shoes workshop, to 1993, the first mechanization production in Wenzhou shoe industry and the development of high-grade European leather shoes, in 1999 won the first batch of well-known trademarks of China's footwear industry, 2001, opened the first overseas brand store of China's footwear industry in Paris, won the first national quality award of China's footwear industry in 2007.

Over the past 30 years, Kangnai has established more than 20 first in the industry.

It can be said that the success of Kangnai group in the field of shoes and clothing has laid a solid foundation for diversified development.

On the basis of shoes as the main business, the company has developed three major business segments, namely, commercial real estate, overseas parks and apparel industry.

In 2009, the sales revenue of Kangnai group reached 2 billion 300 million yuan.

Why can Kangnai achieve steady development in the past 30 years? It is known as "evergreen tree" and "tumbler" by the industry. For this reason, Kangnai executive deputy general manager Zhou Jinmiao likes to use "gene theory" to explain.

In his view, chairman Zheng Xiukang's pursuit of technological innovation is the core factor of Kangnai's continuous lead.

It is also reported that the "Wenzhou footwear technology laboratory" has been completed in Wenzhou high tech Industrial Park recently. Wenzhou shoe enterprises will welcome the help of professional research institutions.

The laboratory has 1500 square meters of research space and 38 scientific research personnel. It consists of footwear technology exhibition hall, personalized footwear research and development center, and footwear product pilot room.

The exhibition hall displays "plantar pressure distribution test system", new technology environmental protection shoe sole materials, and high-tech shoes such as nano health shoes, oxygen bar breathing shoes and so on.

It is understood that as a professional laboratory for shoe leather industry, the laboratory studies footwear products from four aspects of comfort, safety, environmental protection and professionalism to help enterprises solve technical problems.

At present, the project of "high heel and comfortable women's shoes" has been industrialized. The product is nearly 2 million pairs per year, and the annual profit and tax revenue is 30 million yuan.

In fact, many domestic and foreign countries or shoe companies have established their own science and technology laboratories, and have effectively applied scientific and technological innovation in production and production. They have gained the recognition and acceptance of the consumer market with distinctive product characteristics, and have gained considerable profits while enhancing brand awareness and reputation.

Nowadays, more and more shoe companies are paying attention to the importance of technological innovation, and the technology innovation industry is playing a key role.

In recent years, some light industrial products such as lighters and leather shoes have occupied the main share of the international market in some high quality private enterprises in Wenzhou. Wenzhou businessmen began to build professional markets, R & D centers or production bases for shoes, leather, clothing and so on. Far East, North America, middle East and South America all have private enterprises such as Wenzhou's shoemaking enterprises.

And we are pleasantly surprised to find that their overseas sales account for a high proportion of the total sales of the company.

It is understood that Wenzhou's leather shoes, clothing and other industries export more than 50% of the enterprises are more common.

Wenzhou footwear enterprises in the international trade, the indirect export agent as a pitional form, most enterprises choose to export directly.

Its main purpose is to control the prices of export channels and export products.

What is more important is to grasp the overseas market information in time, accumulate international marketing experience, and train international business talents, so as to enhance the international competitiveness of enterprises.

This shows that Wenzhou enterprises are not satisfied with selling products abroad, but focus on the gradual penetration of overseas markets.

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"Resources are limited, but creativity is unlimited."

Entering the new stage, private enterprises such as Wenzhou footwear have constantly innovating and developing ideas, and have repeatedly put forward new ideas for development and made new explorations.

In order to break through the plight of the shortage of local factor resources in the process of development, they will continue to explore in the "going out" area by taking advantage of the difficulties of "going global", gathering overseas factories, undertaking cross border operations, pnational operations, and accelerating the pace of internationalization of enterprises. We can foresee that the future of Wenzhou will be better.