Inventory Of Seventeen Famous Clothing Cities In China

At present, China has formed very distinctive features.

Hangzhou, the capital of women's clothing

Beginning in the early 90s of last century, after years of development, women's clothing in Hangzhou gradually emerged in the domestic apparel industry. The influence of Hangzhou women's wear increased day by day.

Especially in recent years, Hangzhou women's wear has developed rapidly. It has more than 2000 medium-sized women's clothing enterprises and 240 brands. There are also women's clothing wholesale distribution centers such as Hangzhou women's wear market and Wulin Road.

Women's clothing has been included in the urban industry of Hangzhou. The leading group of women's clothing development in Hangzhou has been set up. The Hangzhou women's wear Industrial Park has been included in the planning, and will become the design center, R & D center, processing center and sales center of Hangzhou women's wear.

Style: fresh and not open, casual and not frivolous, graceful and fashionable.

Advantages: 1, government support.

2, Hangzhou has strong local consumption capacity.

3, clothing design talents are concentrated and strong in research and development.

4, close to the origin of raw materials, production and development technology of raw materials in the country's leading.

5, strong logistics system support, professional wholesale market radiation ability.

Disadvantages: 1, the overall promotion is strong and the individual brand construction is weak, the lack of strong brand.

2, the brand style is similar, the lack of personality.

3, rather than the design, the management consciousness is weak.

4, on the sales channel, the professional market circulation is strong and the marketing channel construction is lagging behind, and the monopoly system is not yet perfect.

5, pay attention to individual clothing style and lack of overall brand style and image.

The top brands and enterprises are: Hangzhou women's clothing brands are: golden age, tri color, Rome feelings, incense, Jiangnan cloth, women's diary, blue, Akimizu Ito, old lady and so on.

Two, the capital of men's clothing - Ningbo

Ningbo is the birthplace of "Hong Bang tailor".

After the rapid growth of volume and speed in Ningbo clothing, there are five characteristics: product diversification, brand diversification, market segmentation, fabric upscale and industrial clustering.

Ningbo clothing enterprises and brands have strong international competitiveness, especially known as men's wear. They have formed a large industrial cluster with the production of western style clothes and shirts as the leading products, and knitted garments, children's clothing and leather garments.

At present, Ningbo's clothing industry has 3 well-known trademarks in China, and 4 famous brand Chinese shirts, all of which are the first of the same kind of clothing cities in the country.

Ningbo has become the main export city of Chinese clothing and one of the most important production bases for men's clothing in the world.

Characteristic:

1, the clothing strong brand prominent, has a batch of national well-known clothing brand.

2, strong manufacturing capability.

3, the history has a long history.

4, brand lacks cultural connotations, and there is still a gap from international brands.

The top brands and enterprises are: Shan Shan, YOUNGOR, Luo Meng group, Yi Xi, Luo Zi, Luo Luo Cheng, Taiping bird, Bu Yun, Tonlion and so on.

Three, double shot gun - Wenzhou

Garment industry is one of the pillar industries in Wenzhou.

Men's wear and women's wear in Wenzhou are the "double guns" in Wenzhou's clothing industry.

Wenzhou clothing, after 20 years of hard work, has gone all the way to the factory economy after the shop, and has gone to the forefront of the apparel industry in all walks of life by focusing on the industrial upgrading of product quality management, and then to the brand management and scale management.

In 2000, the Wenzhou municipal government put forward the slogan "wear Wenzhou" and put the "China famous clothing city" in the government's work plan. In 2001, the annual output of clothing in Wenzhou reached 16 billion 500 million yuan, accounting for 1/10 of the whole country. In 2002, the China Light Industry Expo settled in Wenzhou, which highlighted the leading position of the Wenzhou garment industry in the Chinese garment industry.

Advantages:

1, the market is good.

2, information is developed.

3, the spirit of cooperation is strong and regional characteristics are obvious.

4, the country's first agent system.

5, large-scale production + large-scale dissemination.

Inferiority:

1, the regional characteristics are obvious, which limits the development of foreign countries.

2, brand positioning is not very clear, resulting in many styles of products are not concentrated.

3, lack of brand strength.

4, family management costs are high.

The top brands and enterprises are: good news birds, Zhuang Ji, French, Xia Meng, Muse bonwell, Semir, Kangnai, snow songs, good days, Li Gu, red crowned cranes and so on.

Four, Han style clothing Wuhan

Han style clothing is a regional garment industry sprung up since the reform and opening up in China. Most garment enterprises have built up their own brands by imitating famous brand clothes and finishing the original accumulation through the processing of foreign trade.

The Han style clothing inherits from the eight provinces and cities of the Yangtze River economic belt, and echoes the advantages of the north and the south. It draws the nutrition of Wuhan, a metropolis with a long history of nine provinces and a long history.

Han style clothing, with its distinctive characteristics, has pioneered regional brand reputation.

However, as the demand of domestic clothing market has entered a new period of steady development, the gradual differentiation of clothing consumption groups is being replaced by individualization with the convergence of garment demand. With the shortening of the fashion cycle, the trend of innovation has become fashionable.

Advantages:

1, take the private economy as the main body and have strong ability to respond to the market.

2, nine provinces thoroughfare, location advantage is obvious.

Inferiority:

1, talent gap.

2, the strength of R & D is weak and imitation is widespread.

3, the quality of products failed to meet consumer demand.

The top brands and enterprises include: red man, Taihe, cat people, elegant Qi,

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Five, Shanghai School - Shanghai

The style of Shanghai style clothing developed in the center of Shanghai is characterized by its absorption of Western art. It is new and flexible, with a strong commercial atmosphere and a sense of popularity. It looks dignified and steady in the beautiful and lively, and it is made of silk fabrics, soft and smooth, and pure and natural.

In recent years, the development of Shanghai style clothing has been developing rapidly, which has greatly affected the trend of fashion.

In the Shanghai market, Shanghai style clothing has been playing the leading role in the middle and low-grade clothing industry, and has also been "thriving" in the high-end clothing industry. The rise of the patent milk silk underwear can match the international sup brand "Su brand" underwear, Mei Mei Mei with the highest price of 54 thousand and 800 yuan, and internationally recognized as the top suit.

Shanghai's existing well-known brand stores at home and abroad can be divided into three categories: one is brand serialization, the other is brand service grade stores; the two is brand store image store, which is characterized by its fast listing of new products, giving consumers the impression that the image store has led the latest fashion trend; three, brand brand chain stores, which are characterized by their unified style, mode, brand culture and standardized service.

Characteristic:

1, Shanghai's consumption hot spots are very large, mainly concentrated in Huaihailu Road, Nanjing road and Sichuan road and other commercial streets.

Tourists from Nanjing East Road are mainly tourists, while North Sichuan Road concentrates on sportswear and casual wear.

When developing the retail market in Shanghai, manufacturers can choose where to sell their products.

2, Shanghai people do not particularly like the pursuit of fashion and novelty, but they attach importance to the consumption environment, style, layout and atmosphere.

3, domestic and foreign brands compete in Shanghai and compete fiercely.

4, the establishment of a modern management mode of "multi variety, multi batch, small batch and low cost" garment industry, further reducing the response time of clothing enterprises to market environment stimulation, and establishing a rapid response mechanism of garment enterprises has become an inevitable requirement for the development of garment enterprises.

5, chain operation has shown great vitality and creativity from coastal areas to the mainland, from big cities to medium-sized cities.

On the basis of exclusive stores and special counters, it is an effective market tool to open stores to supermarkets and contact supermarket chains and supermarkets.

Advantage brands and enterprises: Sly, Lai Ke, purple LAN men, Antarctic, Saiyang north polar, Zhao Lin, three guns, Kai Kai, conch, doctor frog, spring bamboo, Heng Yuan Xiang, etc.

Six, the hometown of shirts - Yiwu Chen Chen

Yiwu's business is flourishing and its market is flourishing.

The small commodity market attracts the merchants from all over the world with the economic characteristics of low price, variety, information and reputation.

Yiwu Dachen town has become the "hometown of Chinese shirts". It has 580 garment enterprises, and has 1600 international advanced and domestic first-class production lines. Only 600 thousand shirts are produced, and the products account for 10% of the total market share of the domestic market.

Development stage:

1, at the beginning of 1990s, Dachen relied on the first mover advantage of the Yiwu market, and the shirt enterprises sprouted everywhere.

From 2 to 1995, Dachen shirt enterprises have experienced the survival of the fittest and the adjustment and reorganization.

Dachen town has greatly enhanced the competitiveness of its products in the international market by developing the strategy of "looking at the international market, improving efficiency to science and technology, developing with quality and promoting industrialization with information technology".

Characteristic:

1, focus on creating and grafting brand management.

2, many enterprises try to brand extension in the process of development.

3, export is active.

4, clothing town strategy, government support.

Advantage brands and enterprises: La Sha, able Li, Jin Wu, Ao Ge and so on.

Seven, the southern style women's clothing town - Humen

Humen is adjacent to Guangdong, Hong Kong and Macao, and is located at the central point of the economic corridor of Guangzhou, Shenzhen and Zhuhai.

Compared with other domestic markets, the unique geographical advantages make it more responsive and convenient to acquire international popular elements and market information.

The excellent geographical location and flexible operation mechanism led to the formation of an industrial cluster that quickly responded to the market, making Humen a major fashion production base and market in China.

Characteristics of development:

1, the Humen garment industry, which is mainly owned by small and medium-sized enterprises with non-public ownership, is different and dynamic.

2, special geographical advantages.

Humen is located at the intersection of Germany, Shenzhen, Hong Kong and Macao. The expressway such as Guangzhou Shenzhen and Guangzhou Zhuhai cross the whole territory. The water is convenient to enter and leave, and the journey from the railway and the airport is very short.

People in the industry pointed out that the reaction period for Paris fashion and Tokyo market is L5 days, and the reaction period for Tokyo fashion and Hongkong market is about lO days, while the reaction to Hongkong clothing and Humen market takes only 5 days.

It can be said that Humen clothing has unique geographical advantages.

3, Humen people's advanced business economic concept.

4, the unique pre shop mode.

5, preferential industrial policies.

Style and characteristics:

The overall design concept focuses on the highlight of South of the Five Ridges customs and the charm of Watertown.

In terms of materials, it is more important to be light and thin. It focuses on the bright colors of the blue sky, clear water, green trees and colorful colors in the south. In modeling, fashion and fashion, it is synchronized with the costumes of Hong Kong, Macao, Southeast Asia and even Paris and Italy. It also integrates the elements of folk dress in southern China, emphasizing the elegant romance of coconut wind and sea.

Advantage brands and enterprises: issha Alan, YISHION, SSA, pine eagle, Emil, squirrel, Xia Xueer, stranger and so on.

Eight, the Oriental underwear City - the South China Sea Salt step.

Foshan Nanhai District is located in the central part of Guangdong province and the northern end of the Pearl River Delta. Yanbu's underwear is also famous throughout the country. It is the most large-scale and influential area of underwear production in China. It is the birthplace of China's modern underwear industry.

Course of development:

1, in the mid 80s of last century, Yanbu people started their own underwear enterprises, starting from family workshops and starting their own business.

2, for foreign famous underwear manufacturer OEM production, create their own brand, successfully established many other underwear brand, has the international competitiveness in product design, production and marketing.

In 3 and November 1999, Yanbu set up the first underwear trade association in China.

In 4 and March 2002, Yanbu set up the China underwear innovation and technology center in line with the international advanced garment technology.

Superior brands and enterprises: Midea, O Li Ning, Jia Lishi, Yi Ni Ni, Xin Yi, Dai Li Si, etc.

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Nine, a famous cowboy town - Shunde Junan

Junan Town is the largest denim clothing production base in China.

Junan Town is located in the hinterland of the Pearl River Delta, southwest of Shunde, and adjacent to Zhongshan and Xinhui two cities.

The cowboy's eyes are following the trend and fashion steps, taking the green and environmental protection as the core, putting forward the action slogan of "cowboy world and cowboy" at the right time, making clear that the cowboy industry and the eco-tourism industry are the leading industries in the region. Under the "blue and green fantasy", the safety of the cowboy is reinforced by the cowboy Cultural Festival, and the green denim production concept is reinforced by a series of green ecological and clean production concepts. The cowboy's fashion and green environment are integrated into one, so that the homesickness of the human race is accompanied by the blue cowboy, and again the natural passion is added to the cowboy's culture, so that the cowboy's freedom, uninhibited and enterprising spirit is integrated into the inherent ecological and humanistic ideas. Junan

Characteristic:

1, OEM processing, lack of well-known brands.

2, the industrial structure needs to be upgraded.

Advantage brands and enterprises: Xue Ji long, Zhuo Lang, arrogant officials, whale emperor and so on.

Ten, Dalian

"Stage dress of living dress and life of stage costumes" are important cultural connotations. The important characteristics of Dalian's clothing culture are openness, pioneering, compatibility, individuation and fashion.

Its important external expression is that today's clothing in Dalian has become a link between China and foreign countries.

Through its unique three-dimensional cutting method, Dalian has made its own style of dress and art, which has both Chinese and Western styles. It integrates Japanese fine workmanship, European and American chic charm and Chinese elegance and charm, and has become one of the fashion trends in the world. It has promoted the true, good and beautiful traditional dress culture of our country, and reproduced the brilliance of "Silk Road" and "the world of clothing" in the Tang Dynasty.

Characteristic:

1, the state-owned enterprises in garment industry are bigger than the others, the mechanism is not flexible enough, and private enterprises are not developing fast enough.

2, the main international and domestic high-end quality garment market.

3, regional constraints, it is difficult to penetrate the south of the Yangtze River market.

Advantage brands and enterprises: Dayang, Ren Ping, Si Fan, Jay, Lai Man, Ding te Lai, Mei Lan, Sang Fulan and so on.

Eleven, the leather capital of the south, Haining

Haining is an important leather production base in China and a national distributing center for leather garments. It was awarded the "leather capital of China" by the China Light Industry Federation in 2002.

In 2002, the leather and leather industry in Haining continued to maintain the "four first": the gross output value of leather industry exceeded 13 billion yuan, the total economic output ranked the first in all counties and cities in the country, and the output of leather garments reached 25 million, accounting for 1/3 of the whole country, ranking the first in the country. Leather trading volume was the first in the country, of which fur accounted for 1/4 of the total fur business, and leather clothing and related products were the first in the country.

Haining is located in the central area of the Yangtze River Delta. The distance between Shanghai and Ningbo is less than 2 hours, and only one hour from Hangzhou and Suzhou.

Advantage brands and enterprises: snow leopard, Mmonu, Carson, white-collar, Austrian king, hunting horse, time Dan, Saint Ni and so on.

Twelve, the northern leather capital - Xinji

Xinji is located in the hinterland of the North China Plain.

Leather is the traditional dominant industry in Xinji.

Characteristic:

1. It has a long history and enjoys great popularity both at home and abroad.

2, since the reform and opening up, the leather industry in Xinji has been developing vigorously. According to the development idea of "relying on the industry to build the market (Industrial Estate), and building a good market belt industry", we have decided to build a "one city, three districts", and guide enterprises to moderately concentrate, so that enterprises can pform from decentralized operation to intensive pformation.

3, from the beginning of 1993, Xinji took the initiative of the government, invested by households, unified planning, unified construction and unified management. It invested two hundred million US dollars to build Xinji leather city and Xinji tannery Industrial Zone, and initially formed a "development of a city with three districts".

4, play the city card of "China skin capital", vigorously implement the export oriented economic development strategy, and enhance the competitiveness of leather products in the international market.

Advantage brands and enterprises: Simon, Shulan, CHINT and so on.

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Thirteen, Qingdao

Qingdao has always been a famous textile industrial city. In history, it once had the reputation of "Shang, Qing and Tian".

With the rapid development of the local garment industry, Qingdao has begun to move towards an international garment city.

Characteristic:

1, formed a certain scale of development.

2, enjoy a certain position in the international market.

3, cultivate a number of backbone enterprise groups.

4, emerge a batch of clothing brand names.

5, the level of technological innovation and technology and equipment has been improved.

6, the textile and garment industry has entered the era of the park.

Advantage brands and enterprises: red collar, instant hair, Hai Shan, Hua Jin, Zhongda, heating and so on.

Fourteen, min faction - Quanzhou

Quanzhou is located in the southeastern part of Fujian province and the west coast of Taiwan Straits. It has jurisdiction over Jinjiang, Shishi, Nanan and other cities. It is one of the most economically developed areas in Fujian province.

As the first pillar industry in Quanzhou, the textile and garment industry has formed a complete industrial chain from spinning, weaving, bleaching and dyeing, finishing and clothing production. It has formed many characteristics, such as large production enterprises, large economic volume, advanced equipment, high technology level, and intensive distribution, scale, regionalization and high market share.

Characteristics of development:

1, Quanzhou menswear inherits traditional Chinese customs and is influenced by Westernization. It has gone through the way of development of a pair of Chins, Liriodendron and civilian clothes - Lenin suit and cadre clothing.

2, Quanzhou women's wear is based on black trousers, blue (green) clothes and Huang Li, and Huidong women's clothing with strong color appeal is unique. It is regarded as "a part of Chinese dress essence".

3, mainly experienced five major stages of development: from 1979 to 1983, the imitation stage; 1984 to 1988, the licensing stage; 1989 to 1992, the upper stage of scale; the phase of adjustment, the period of brand adjustment.

4, in terms of overall strength, Quanzhou's industrial chain is quite complete, with clear division of labor between upstream and downstream, good industrial interaction and solid foundation for internal and external sales.

5, from the perspective of regional characteristics, Quanzhou is the largest supply base of leisure fabrics in China, and the supply base of garment accessories. It has the largest brand of jacket, mercerized cotton T-shirt and trousers in the country, and has a wholesale distribution center throughout the country.

Inferiority:

1, the scale of garment enterprises is too small, the scale is not up, and the scale is not up.

2, low technology, labor-intensive, low value-added products, the lack of high technology, high value-added high-end products.

3, there are many situations in which the price of clothing has been cut down from each other, resulting in a lag in product mix and industrial structure adjustment.

Advantage brands and enterprises: seven wolves, seven cards, Jin Ba, nine Mu Wang, Li Lang, spell cards and so on.

Fifteen, children's clothing town - Zhili

Zhili town children's clothing production and operation of the total number of households has reached more than 5700 households, nearly 70 thousand people specializing in children's clothing production, processing and sales.

In 2002, the production of children's clothing in Zhili was 150 million pieces (set), the output value was 3 billion 500 million yuan, and the domestic market share reached 21%.

Clothing and accessories business, and printing, embroidery, sand washing, consignment, sewing machine sales and maintenance industries are also booming, forming an industrial chain.

In addition, the 37 consignment stations operate 46 highways, railways and air routes to all parts of the country. The three production and development services for finance, catering, pportation, warehousing and real estate are also very active.

Zhili children's clothing has spread to most provinces and cities in the country, as well as Russia, South Korea, Spain, France and other more than 10 countries and regions.

Characteristics of development:

1, children's clothing industry is complete and full of popularity.

2, the advantages of the preemptive system and mechanism.

3, distinct block characteristic industry superiority.

Advantage brands and enterprises: today's Tong Wang.

Sixteen, Changshu

Changshu's market economy is very important, and clothing, textiles, shoes and hats and hardware markets are all over the urban and rural areas.

Since 2000, China Jiangsu (Changshu) clothing and accessories fair, which was hosted by the China Textile Industry Association for three consecutive years, has had a far-reaching impact and good reputation in the national garment industry. The total turnover of the three clothing and Accessories Fair was about 15000000000 yuan, which greatly improved the external influence and market visibility of Changshu casual wear.

Characteristics of development:

1, early start, fast development, large scale, solid industrial foundation and strong radiation capability.

2, we should pay attention to technological pformation, introduce talents and train staff, improve the technological and technological level of enterprises, enhance market competitiveness, skilled employees and Seiko, and enjoy a reputation in the industry.

3, to create a number of well-known brands at home and abroad.

Advantage brands and enterprises: Bosideng, Xue Zhong Fei, Qiu Yan, Xin Ge, Santa Fe, Meng LAN, Saiedi and so on.

Seventeen, casual wear - Shaxi

Shaxi people and clothing can be traced back to the middle of the Qing Dynasty.

From the beginning of the Republic of China, there was a manual workshop for cutting clothes, cutting and sewing clothes in Shaxi town. The clothing industry gradually entered the life of Shaxi people. In the early 60s of last century, Shaxi began to form sewing.

Production cooperatives, the production of clothing; in early 70s began to undertake small batch of fabric processing, processing and export processing; in early 90s, Shaxi began to face fierce competition from Zhejiang, Ningbo, Hangzhou and Guangdong Shenzhen and Humen.

Characteristics of development:

1, innovation: adjacent to the Asian Fashion Center in Hongkong, we are working hard to establish a leisure clothing information technology network system that integrates with the international fashion trend, and fully implement the modern information engineering from cloth selection, style design, finished garments to online trade and sales.

2, strength: more than 60 famous brands of casual wear, which have been widely known, have established a huge sales network in the whole country with franchising and chain monopoly business mode. There are more than 3200 Shaxi leisure wear stores in the country, and firmly grasp the leading position of Shaxi casual wear in the market.

3, internationalization: with its unique clothing culture, investment environment and the advantages of professional gathering place, the famous clothing enterprises from home and abroad have attracted the camp of Shaxi, and gradually become the focus of attention of the international clothing industry.

Advantage brands and enterprises: Jianlong, Paci Doug, Humphrey, Mark Chang, St. Martian, Philippine hunting, sigma, Jianhao and so on.