Ren Zhengfei: HUAWEI Needs To Be Correctly Recognized By The World

Low key in "no response, no comment"

Last weekend, many executives of HUAWEI opened micro-blog, President of HUAWEI business, Xu Wenwei, chief marketing officer Hu Houkun, Yu Chengdong, senior vice president Ding Yun, vice president Li Changzhu, President of Europe, Deng Tao, collectively weave "collar", and ask questions frankly reply to netizens. It is worth noting that Yu Chengdong and Ding Yun are the new members of the Fourth Board of directors of HUAWEI.

This is HUAWEI's small step from "passive focus" to "active exposure".

It can be expected that after the appearance of executive micro-blog, HUAWEI may have been making more changes.

"The 35 day since micro-blog's real name, it is more of an unfamiliar and unsuited IT strength.

It is quite different from the CT (Communication) experience accumulated over the years (high quality, high reliability, controllable and manageable).

The biggest challenge for HUAWEI to move towards ICT is probably not technology and products, but our "successful" heads.

Ding Yun, HUAWEI's senior vice president, has just been selected as a member of HUAWEI's board of directors. He feels grateful to micro-blog. IT is a fast fish eating slow fish, a winner taking all the world, and CT industry is "leftover is king", and there is no winner to eat.

"Change is not only difficult for me, but for everyone."

From stealth behind the scenes to the front desk, HUAWEI executives open micro-blog together, which can be regarded as a preliminary test of HUAWEI's opening up.

In micro-blog, Yu Chengdong placed the position of "HUAWEI chief strategy and marketing officer" in his personal presentation, while Xu Wenwei introduced in detail the business nature and scope of business he was responsible for, and even before, even HUAWEI's limited public financial annual report never noted any executive information.

There is no doubt that HUAWEI is changing.

In January 15th this year, the board of directors of HUAWEI formally completed the election. The fourth board members of the newly elected board included Sun Yafang, Guo Ping, Xu Zhijun and Hu Houkun.

It is also the first time that HUAWEI has released its list of members of the board to the outside world.

The board members before HUAWEI were: Sun Yafang, Ji Ping, Fei Min, Hong Tianfeng, Ren Zhengfei, Guo Ping, Xu Zhijun, Hu Houkun, and Hu Houkun.

But this short list is not known to the outside world; even HUAWEI employees, it is difficult to make clear the list of members of the board of directors and the status of the board of directors.

Reflection on rumors after "personnel earthquake"

Behind micro-blog's appearance, all changes in HUAWEI are still a top-down change, and the key lies in Ren Zhengfei.

Last November 25th, Ren Zhengfei, Sun Yafang and other senior officials held talks with the departments of public relations and brand, and the main content of the forum was "improving the relationship with the media".

In the minutes, Ren Zhengfei made it clear that "we should dare to publicize the truth", "improve the relationship with the media, and treat the media well".

In this talk, Ren Zhengfei admitted that the company's previous publicity strategy had nothing to do with his personal psychological obstacles.

But he thought that if he did not separate the publicity strategy between him from the company and the company's propaganda strategy, the company's propaganda would always be in an incorrect position, and the company would be delayed.

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Previously, Ren Zhengfei, founder of the company, insisted on keeping away from spotlights, "going up and down", away from public view and away from the media has become a consensus among HUAWEI executives.

"HUAWEI is a more than 20 year old, energetic young man who really needs to be properly recognized by the world.

Other people's misunderstanding of the company is very important because we don't actively communicate with others, even we are afraid of passive communication. We also regard this as a low key.

I can be an ostrich, but the company can't... "

Ren Zhengfei encourages the media relations department of the company to "dare to speak and dare to say something wrong."

"To lower weirs, not to build dams", the media can "interview any employee." he also encourages employees to "say what they want to say and criticize HUAWEI company better".

HUAWEI insiders revealed that Ren Zhengfei's change was triggered by rumors of "leaving Sun Yafang" in October last year.

Last October, there was a rumor that HUAWEI would have an "earthquake". The founder and President Ren Zhengfei wanted to introduce his son Ping into the EMT (management team), but was opposed by the executives who were led by Sun Yafang. The chairman Sun Yafang is walking through the resignation process.

Although HUAWEI official claims that this is a "purely fabricated rumor", the outside world still firmly believes that HUAWEI is Ren Zhengfei's kingdom.

Serious information asymmetry has led to suspicion and even demonize the HUAWEI. Now, under the command of Ren Zhengfei, HUAWEI's closed door has begun to open.

Will HUAWEI's conservative genes be gradual? What kind of HUAWEI will you find in the future?

The terminal brand store has a high profile.

A few days ago, HUAWEI opened the first three experience shops in three places in Beijing, Shanghai and Shenzhen.

HUAWEI terminal's mobile phones, MBB (mobile broadband products), converged terminals and video four product lines are all stationed. Pocket Wi-FiE5, thousands of smart phones C8500, U8500, tablet PC S7, Chi Zhen equipment and other "star terminals" have appeared.

HUAWEI's previous products relied mostly on operators' sales channels, and the phones made mostly stayed in the middle and low end; HUAWEI was gradually developing its own channels, facing ordinary consumers, hoping to change the terminal's "low-end" brand image.

It is reported that HUAWEI terminal has launched a shop plan in the world.

HUAWEI terminal responsible person said, "in 2011, we will see more changes in HUAWEI terminals."