Tan Chuanhua, Chief Executive Of Tan Carpenter: Big Business In Small Items

At present, the domestic combing market is actually in a relatively saturated state. Many manufacturers are facing the risk of closing down, but Tan carpenter can blossom everywhere, and has opened more than more than 900 franchises nationwide.

We know that there are many enterprises for combs, but only one who can comb the comb is known as Tan carpenter.

Today we have the honor to invite Mr. Tan Chuanhua, chairman and chief executive officer of Tan carpenter Holdings Limited as a guest of our talk show.

What are the key factors for Tan carpenter to achieve such a remarkable achievement?

Tan Chuanhua: in fact, it has nothing to do with a great ambition. My personal interest in money is really not big, and there is no aspiration of many entrepreneurs. I have no ambition to do business very much. I like to concentrate on doing one thing well.

I just want to be a good company, but I always think that I haven't done the best job yet. I always feel that I have just solved a problem, and I will face another problem at once.

I found that I always had problems that I couldn't solve, so I didn't think about expanding other fields.

How did you manage to comb your hair and discover the business opportunities of combs?

Tan Chuanhua: that's quite a coincidence.

At that time, we were attending an exhibition in Shenzhen. I was doing wood carving at that time, that is, using wood to make some carving products.

After a few months, when we mentioned the wood carving to Shenzhen, we found that our products had no market at all, because we didn't do it on the coast, especially in East Asia and Zhejiang.

Because what they have done is already very large, so we find that our products have no market.

Then we discovered a business opportunity. We spent two yuan in a tourist shop and bought a comb.

At that time, we did a market survey and asked the waiter what the best thing to sell here.

At that time, I was surprised to say that wood comb was sold well, so I went to buy a comb of two yuan.

I found that after the wood comb came out of the market, I began to ponder, and then began to produce.

That's how I discovered business opportunities.

What do you think is the biggest challenge in the operation of combs? Will it expand the product chain and expand it?

Tan Chuanhua: I don't think it's a big challenge. The most important thing is to keep your heart in mind. What's important is ambition.

Because China has been more than 30 years of reform and opening up, China is also poor and afraid, so everyone wants to earn a lot of money, and they want to make their company bigger, the better, but I do not have such a big impulse.

I always want to make a little thing.

Over the past few years, I have been talking with franchisees in a meeting, which is the problem I have been challenging for several years: impetuous.

I have been pressing a impetuous mentality.

After all, some franchisees, even some of the people around me, always have great ambitions. I always suppress this morale if I want to do great things.

There are even some things I always do with others. I have such a temper. I like things that I have recognized and follow my own path.

For example, I have no money in my account, nor do I invest in it. I do not stir fry it. I am not going to fry it.

I can't see how much money that money earns than the comb.

So, I think the challenge is still self. It's a kind of inner peace.

As for the expansion of the industrial chain, I have no intention at least.

I just want to comb the comb well. There are still many things I can't do to comb the comb.

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At present, Tan carpenter has quite a brand name. How do you establish this brand? What are the key elements?

Tan Chuanhua: I think a brand should still play a good and correct guide to the society.

To be a good brand is always to bring people to the good side, that is to make people feel that your brand is socially responsible and honest and honest.

I think Tan carpenter's popularity is very small and obscure.

So, how do we build our brand? I still think what you bring to customers, besides commodities.

In fact, I feel the influence of the brand of Tan carpenter, with his culture and his values, we need real reflection and review and need to do better.

In order to ensure the reputation of a brand, what else do you think the carpenter needs to adhere to? What need to be improved?

Tan Chuanhua: actually, I think what the carpenter needs to insist on is our corporate culture. We believe in the concept of "honesty, labor and happiness".

We need not only stick to such an idea, but also need to take it seriously.

I used to think that it's not easy for a carpenter to be honest, but it's hard to be honest and honest. It looks very simple, but actually it's not easy.

However, our carpenter has been insisting on all these years and learning constantly, hoping to be a truly honest enterprise.

On the other hand, we hope to help the society to do some things. At the moment, we are doing our best, but we still feel that we are not doing well.

For example, we always want to really care about some vulnerable groups. I often tell my staff that it is not about what you have done but how we have grown up to pay attention to the disadvantaged groups.

It is not that we help others, but when we help others to visit others, we actually enjoy ourselves in a happy life.

Sometimes people lose their way easily. What we want to uphold is our corporate culture: honesty.

We still insist on the simplicity of the carpenter's company, the spirit of economization and the sense of responsibility towards the environment. We plant trees every year, but I think it is still not deep enough, and many things still need us to do.

In addition, we are also thinking about how to reduce the consumption of materials through some technological pformation.

We know that the inner culture of an enterprise is very important. How do you think of Tan carpenter's corporate culture?

Tan Chuanhua: Tan carpenter's corporate culture is called "honesty, labor and happiness".

This idea has been put forward for more than 10 years.

At that time, when the idea was put forward, especially when the word "honesty" was put forward, the two words in China at that time really needed courage, which means that you should pay more money, because honesty is the two word.

So when we put forward this idea more than 10 years ago, it was very important to have courage. At that time, there were many people against it. They said that they were fighting hard and fighting hard, and you also suggested honesty, struggle and struggle.

But I think honesty should be the core of our corporate culture.

We have a day of love every month.

That is, some departments of the company go to a vulnerable group to do something to help.

We do not go to a company as a whole, so there is no choice. It is easy to be seen as a form.

If my company has 100 employees, there are 100 administrative staff, all of them go to a vulnerable group organization. Instead, they will upset others, because there are too many people.

We divide them into different departments. One department may be ten, eight, 35, some go to nursing homes, some go to orphanages, and some go to schools.

No matter where you go, you make your own decisions, so you have more freedom to play. How to offer love and help others is your own decision.

We do not do unity, so it is more pragmatic. We are not going to be like that. We hope that our employees are sincere and practical.

In this way, the staff quickly found a sense of accomplishment and found a sense of happiness.

I heard that many employees who go to nursing homes, orphanages and schools are very relaxed, and elderly people in nursing homes like them very much.

They go there once a month, and then they become friends.