Chinese Clothing Industry: How Far Is The Fashion Dream?

China

According to reports, the LVMH group has quietly acquired 17.1% of the Hermes group.

Therefore, the Hermes family is worried about being bought by rival LVMH group, and convenes the shareholders' meeting to discuss how to resist the acquisition of potential rival LVMH group.

This seemingly sudden event may explain why the world has always been low-key and cautious in investing.

In recent years, the international fashion circle is constantly raising the "Chinese style".

However, how long can such a Chinese wind last long? Are top luxury brands really willing to be controlled by China in fashion discourse? The fact is that in addition to the "right of way" and expansion of Chinese sites, Burberry still has a very "British style" style. No matter in London Fashion week or advertising, the brand incorporates more British cultural and artistic elements.

When the European and American economies recover, do they still blow the Chinese wind?

"Know your enemy and know your enemy."

Only by thoroughly understanding the international situation can we reveal the truth behind the phenomenon.

How far is China's fashion dream from us?

Recently, I visited the chairman of the British Fashion Association, Harold Tillman.

In June 2010, because of its contribution to the British fashion industry, Harold Tillman accepted the medal of the queen, and in November 10th, he won the "fashion outstanding contribution award" issued by the 2010 Global Fashion Awards.

Since its election as chairman of the British Fashion Association in September 2008, Harold Tillman has begun to make London Fashion Zhou Huanfa's new posture in a short span of two years with great enthusiasm and re established the important position of the world's four fashion week.

In the meantime, Tillman let the designers of the British fashion brands, such as Burberry, Pringle and Matthew Williams, return to London Fashion week.

In Harold Tillman's words, the power source of British fashion comes from innovation.

Britain's innovation power is permeated in all aspects.

Since September 2009, the main venue of London Fashion Week has been moved to Somerset House, a spectacular neoclassical palace in Tudor Dynasty. Since eighteenth Century, it has been regarded as a symbol of national glory and a legacy of British history.

Today, the London Fashion Week, which represents the pioneer of British creative culture, indicates the brilliance and eternity of the British fashion industry. At the same time, it shows that British fashion is a valuable cultural heritage in Britain.

In the Somerset House, compared to the bustling and gorgeous fashion show, the clothing stand is more elegant and low-key. Each compartment is made up of one or more booths, just like entering the museum.

Buyers choose carefully in the pleasing fashion and talk slowly.

Although the scale is small, there are only more than 200 booths, and even the booth decoration is very simple, but it has its stylish features, so that visitors or buyers can really feel the British culture.

This is not just promoting fashion, but ingeniously promoting British culture.

In February 2010 London Fashion Week, the most attractive eye is the digital electronic wall set up by the British main show, so that fashion lovers who can not buy tickets can also watch live shows outside the stadium.

In addition, the London Fashion Week official website launches a multimedia fashion publishing platform. Viewers from all over the world can log on to the website to see various releases.

Burberry has released the first 3D fashion show and broadcast live in New York, Paris, Dubai, Tokyo and Losangeles.

For that reason, the 2010 British Fashion Award was awarded to the Burberry digital technology innovation award.

In September 16, 2010, according to a new survey conducted by the British Fashion Association, the fashion industry contributed nearly 21 billion pounds to the British economy and 16 billion pounds to other industries.

The British creative industry minister Ed Vaizey claims that "British fashion has talent, creativity and skills comparable to any of the world's peers.

Our new and old designers and fashion brands have a very unique vision for the global industry.

This new survey shows the significant contribution made by the fashion industry and confirms that the British fashion industry is one of the most important creative industries in the UK.

British Prime Minister Cameron's wife, Samantha Cameron, is also very supportive of the British fashion industry. She attended the 2010 British fashion Year Awards evening and participated in the work of the Coordinating Bureau outside headquarters.

Caroline Samantha, chief executive of the British Fashion Association, said, "Samantha agreed to help us develop the London Fashion Week, and she can play her role in enriching experience and creativity."

All this has created a good atmosphere and a good foundation for the revival of the British fashion industry.

In the interview, I mentioned the decline of the British fashion industry and the increasing number of luxury brands in the world.

Harold Tillman admitted that since the end of 70s, the British manufacturing industry has been declining for a long time, and the worldwide competition is becoming more and more intense. The factors such as rising costs, import tariffs and cotton prices have brought great difficulties to the British fashion industry.

Comparatively speaking, China is a new industrial country. Many international famous brands are forced to set up processing plants in China in order to reduce costs.

However, he stressed: "China needs to improve the quality of its production to the highest level in the world, because the world's luxury goods are being manufactured and sold in China, and it has an important impact on the whole world.

I appreciate China, but I will not say that people will always produce only in China.

For British brands, we always have a certain proportion in their own control, and show that we are "Made in England", such as Saville Row.

Tillman said: "on formal occasions, many men still dress up like suits, shirts and ties.

One of the few brands that can embody this style of men's clothing is London's Saville Row.

In July 17, 2010, Burberry, the largest luxury brand in the UK, announced the acquisition of its franchising partner's franchise in the mainland market at 70 million.

In order to maintain the image of the brand, this will help Burberry rapidly expand the market and fight against counterfeit goods at the same time.

The international luxury brands staged a "takeover boom", where Chinese brands are speeding up the ranks of international brands in the form of international brands.

Regarding the acquisition of brand, Harold Tillman published its own view. "I always have a dream of brand.

Eight years ago, I had the chance to make a dream come true and buy the famous brand Jaeger in England. It is a British time-honored brand I loved and admired in my childhood.

In the first two years of the acquisition, there are many problems with this brand, but for me, it is a good opportunity and challenge. I can use the rich experience and professional background to rebuild the brand.

Nowadays, Jaeger has become one of the world's famous brands.

So what is the purpose of Chinese acquisition of brands? How many people buy brands in order to create their own brands in the future?

Although many European brands are in trouble, the chinese costumer should have a clear understanding that the real international brand names may not be sold to China.

In the eyes of some Europeans, Chinese do not understand luxury culture, and selling their brands is selling their culture. This is their root.

Unlike us, Westerners know very well how to protect their own culture. I have photographed London's historical sites for recording programs. At this time, British photographers will repeatedly emphasize to you that even if you only shoot the outside of the building, you need to apply to the relevant agencies before filming.

In fact, many companies buy overseas brands or cooperate with international brands, only to compete for the domestic market.

Obviously, it is to buy and protect other brands with their own money, or to earn their own money from other brands.

In this way, maybe the world's richest person in the future will be Chinese, but I'm afraid that China's creation of world-class brands will always be a dream.

To acquire a brand, you must have the ability and know how to give the brand a bright future.

Instead of making use of its past fame, it has made several years of fast money.

To lead fashion, you must have your own fashion language system.

It is the constant strength of innovation that ensures the prosperity of the British fashion industry and the right to fashion.

In a sense, fashion is "proper subversion". In this regard, Japanese fashion is worth learning.

30 years ago, the avant-garde fashion in Japan subverted the international traditional fashion and had a huge impact on world fashion.

In the same 30 years, Japanese fashion and Chinese fashion have gone through the opposite course.

30 years ago, Japan appeared international masters such as Wakubo Rei, Yamamoto Teruji and Lssey Miyake. Their subversive designs redefined the basic elements of fashion, challenged western aesthetic concepts, and made a fashion for the international fashion industry.

Thus, the development of Japanese fashion industry will be promoted from local to international.

First, really understand the elements and functions of fashion.

It is unique, fashionable and comfortable to wear.

Clever use of new fabrics and designs is also a common feature of many Japanese designers.

Lssey Miyake, known as "fabric magician", extends its design directly to the field of fabric design. It has used modern technology and personal philosophy to create unique and incredible fabrics and garments.

Yamamoto Teruji used the linen fabric and viscose fabric to be superb, forming a unique steady and pleat effect.

Speaking of the original intention of designing clothes, Yamamoto Teruji said: "after World War II, many Japanese women had to work outside to supplement their families.

In order for women to wear clothes at work, I began to design loose, comfortable, smart and beautiful clothes for them.

Secondly, the fashion made by Wakubo Rei and other Japanese designers is not a pure national thing.

There are no Japanese characters and patterns on many fashion colors. They are very few, even black and white, but the structure and details of the clothing contain Japanese culture.

Sometimes simplification and simplification are like fashion philosophers.

Her sense of foresight is far beyond that of the United States at that time, and the origin of punk.

Her seemingly eccentric ideas are actually very profound.

So what is China's fashionable language?

Xie Feng, the first Chinese designer to enter the fashion week in Paris, is also one of the few Chinese designers who can successfully push their personal brand onto the world stage.

"Just like the American designers in the 70s of last century, and Japanese designers in 80s came out of the country, Gefen is a symbol of Chinese designers entering the international fashion industry."

Gobach, President of the French high fashion Union, praised Jifen for his 2007 spring and summer fashion week.

Similarly, he called "exception" brand designer Marco "China's Yamamoto Teruji".

Xie Feng graduated from Zhejiang Institute of Silk and Textiles in the early years, majoring in process design and textile fabrics. Therefore, he knows very well that fabrics play a vital role in clothing.

The experience of studying in Japan made him broaden his mind and have a deeper understanding of fashion.

When it comes to Chinese elements, Chinese style designs such as cheongsam, standing collar, buttons, peony and so on are rarely seen in Xie Feng's design.

As Xie Feng said, "I try to integrate Chinese elements into the design and pass them on to people wearing clothes.

The success of Jifen is to express the intention of design with the prevailing fashion language in the world, not only in Chinese language.