The Tide Of Luxury Going To The Countryside Rises &Nbsp, And Has Entered Two Or Three Line Cities.

"We have hired Mandarin speaking salesmen to help customers select goods and pay for the Spring Festival shopping in China."

Famous in London

As far as cosmetics, handbags and electronic products are concerned, such as private airplanes, famous paintings and Castle mansions, the strong consumption power of Chinese tourists has repeatedly shocked the world. So the UK has just counted out that in 2010, the amount of luxury goods consumed by Chinese tourists amounted to 1 billion pounds (about 10 billion 500 million yuan) in the Christmas discount promotion season.

Therefore, the sour British media created a new term based on the concept of "pound". The "Beijing pound" said that the Chinese with "Beijing pound" became richer and richer, and the Chinese tycoons were "buying Britain".

In January, Goldman Sachs Consulting Co.

"When we (British) are hesitant to buy a shawl, just like the pfer of political and financial purchasing power, the fashion industry has turned to the East."

A salesperson in the British Department of Horus said with emotion.

Hangzhou consums the most luxury goods.

Luxury goods (Luxury) derive from Latin's Lux.

According to the World Luxury Association's 2010-2011 year survey report on luxury goods consumption in China, the top three of China's luxury consumption ability are Hangzhou, Wenzhou and Qingdao.

In 2010, luxury brands bid farewell to the "northward Canton" and began to March inland and go to the countryside crazily.

A brand agent in Hangzhou told reporters that almost 60% of the brands on the first floor of Hangzhou Tower are national single store sales champions. Many international brands have entered Hangzhou Tower as the best way to expand sales volume.

"Let's not see many brands have only one store in Hangzhou, but the monthly sales volume is more than 30 million yuan, and the golden week can break 50 million."

He told reporters, "members come to the store for a few tens of thousands of dollars to buy bags, clothes and so on, very normal, especially the limited edition style, don't look at the price is very expensive, but the most sought after.

Last year, a Changzhou lady was very generous.

In 3 months, 5 million yuan has been brushed, and 8 bags have been purchased at most. "

In this case, many luxury brands began to step up into China's inland and two or three line cities, for example, in 2010, the international luxury goods giant Cartire took Zhengzhou as an important city on its China district tour map.

Reporters interviewed some luggage and jewelry brand agents, also said there are plans to enter the market in Chongqing, Wuhan, Xi'an, Taiyuan, Dalian and other places.

The high cost of stores in Beijing, Shanghai, Guangzhou and other tier cities is also one of the important reasons for luxury brands to fight elsewhere.

Not only the two or three tier cities, but also some luxury stores have been opened to the Internet.

CEO is one of them.

"The marketing and operation of luxury brands in China is a frenzy of burning money."

Even Ting Kai told reporters that it is becoming more and more difficult to occupy the second tier cities in China.

He told reporters that through analysis found that luxury consumption crowd is mainly 25 years old ~45 years old young people.

So, through the way of bulk purchase, he integrated several luxury brand sellers and suppliers to keep their merchandise year-round discount at 20%~80%, and moved luxury brands to online outlets.

With the coming of the Spring Festival, the demand for white-collar workers to reward themselves, business year-end appreciation, group buying and gift giving among friends has been concentrated. However, under the influence of multiple factors such as price pressure and tariff new deal, many consumers began to abandon luxury goods to Hongkong or overseas this year, and turn to the professional luxury websites that also sell large brands and lower prices.

Do you know luxury goods?

Chinese consumers are now the most powerful and dared consumers in the world, but they are also a group of "rather troublesome" consumers.

"A bottle of Lafite in 1869 was bought by Chinese buyers at a price of more than 130 thousand pounds, but he used to drink it instead of collecting it."

A wine vintner in France told reporters that in Paris, there is a significant difference between the Chinese rich and the rich in Arabia and Russia, that is, the Chinese tycoons do not like to show off their wealth.

They will not drive around the Martha Lahti sports car like Qatar and Saudi tourists. They will not spend money like a young Muscovite in the night shop. But the Chinese rich do not know how to live. They rush into stores and shout loudly, like buying goods and behaved indecent at big stores.

The winemaker said.

Similarly, Peter, the manager of China, a Swiss watch brand, told reporters that although their plan for 2011 was to fill all the provincial capitals in China, "but I still want to say that the fastest time to sell a watch in Europe is 4 hours. People take shopping as a kind of enjoyment, choose a table that is most suitable for them, and know that the cheapest entry list should cost more than 100 thousand yuan. In the face of Chinese customers, I once set an hour to sell 8 watches. I really hope he can slow down and see if it is suitable."

"Living in cheap hotels, eating Chinese food in Chinatown, turning shopping malls into hypermarkets" is the impression that Chinese tourists have remained in the minds of foreigners in recent years.

Originally, shopping is just a program in the process of tourism, but nowadays many Chinese tourists are putting the cart before the horse.

"In Europe and the United States, buying luxury goods is usually when the sun is setting down, while wearing decent customers to browse products in the store, at the same time enjoying peace and belonging to their own advanced customization services, a luxury and luxury of their own should bring warmth and joy instead of frenzy."

Ms. Selina, who travels abroad frequently, says.

"There is no doubt that China must be the largest luxury market in the world, but it really takes 10~20 years to understand the luxury culture and turn it around."

Even Ting Kai thinks so.