Network "Spike" &Nbsp; Watching Heart But Rare Hand.

Some professional "second generation" shops on the Internet even play "unsuccessful full refund" advertisements.

A "spike" website launched various "spike" products.

The "spike" shopping fever has sprung up on the Internet in recent years.

Open a lot

"Spike" to attract customers sharp weapon

"Spike" first appeared in online games, which means solving opponents in a short time.

In network auction, it means that the network seller sells some super low price goods, all buyers rush to buy at the same time, usually only one or two seconds.

In November 11, 2010, Taobao launched the "singles day" 50 percent off "spike".

Later, Liu Peng made a "spike" activity in his "Ai Ni dress" shop.

He announced the "spike" notice a week in advance. Within 1 days, the price of each pair of 159 yuan trousers was 98 yuan.

On that day, the women's trousers sold nearly 300, which is Liu Peng's sales volume several times a day.

Since then, "Ai Ni

Liu Peng revealed that website promotion is usually based on the number of clicks.

Under normal circumstances, the price of one click is over 0.2 yuan, and it reaches more than ten yuan.

Although every time we launch "spike" activities, we need to pay 2000 yuan to the website, but "spike" activities can save a lot of promotional fees for online stores.

In such a short time, such a high volume of browsing is hard to spend.

Liu Peng frankly, "spike" shopping just appeared, many businesses do give profits to customers, but now more and more "aliasing".

At present, many businesses first raise prices, then engage in "spike" activities, or declare "spike" activities, but arrange shop assistants secretly to manipulate, so that "spike" can not be carried out.

"Seconds kill" makes "spike" unfair.

Liu Ying, a pseudonym of tobacco companies in Fuling District of Chongqing, is a senior "second customer". She takes an average of 20 times a month's "spike" activities.

Her "spike" key is: using the Internet speed of 4M computer, you can guarantee to screen in 1 seconds; 5 minutes ahead of time to sit in front of the computer, to ensure the first time into the "spike".

But she has recently discovered that ordinary consumers are often "calculated".

In December 20, 2010, she was involved in a "1 dollar spike" campaign for cervical vertebra pillows. She clearly saw that there were 200 items in stock, but 1 seconds later, the activity was over.

It turned out that many netizens failed and were only deceived by network traffic because they had "black hands" behind them.

Insider Zhao Ying (a pseudonym) revealed that the appearance of "spike killer" and "professional second passenger" made it seem ridiculous for ordinary netizens to participate in "spike".

The principle of "spike killer" is to continuously submit data before the start of "spike" activity, and automatically interpret whether the submitted data is valid. If invalid, it can be submitted again in an instant, and its speed will be calculated in milliseconds, which is generally hundreds of times faster than that of netizens.

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The appearance of the "spike killer" makes the "spike" shopping no longer fair, and thus spawned a large number of online "professional second passengers", providing charges "generation seconds" (helping others "spike") services.

Recently, reporters searched the Taobao website with "generation seconds" as keywords. Thousands of entries providing "generation second" service appeared.

In the shop called "professional second customer", called "syy29947049", the reporter saw the charging standard ranging from 10 yuan to 30 yuan per piece.

The reporter looked at the "professional second customer" paction record named "anna33211", and found that in from January 11th to 13th, within three days, it succeeded in producing "104 seconds" for customers.

Online shop uses "spike" to cheat traffic

The survey also found that behind the scenes operation of some online stores, netizens could not "spike", suspected of cheating the network "traffic".

In December 10, 2010, netizens "Mr. Lin" complained about the "spike" activities organized by a large electrical appliance store in China. They said that the users who had successfully displayed the "spike" were displayed on the website. However, the majority of netizens failed to enter the "spike" page, but the activity ended after entering.

"Mr. Lin" suspected that the appliance store issued false advertisements, and induced users to visit websites and register, and cheat traffic.

In fact, what Mr. Lin reveals is just a technique behind the scenes manipulation.

In order to improve the browsing volume, the network merchants released the "spike" notice in advance to attract eyeballs. "Spike" started setting up the network malfunction, and carried out "baby pfer", "system update", "later try again" and so on.

When the system is running properly, the "spike" campaign is also concluded.

[consumers' views]

"Spike" business regulation is basically blank.

Because of the "second killing" shopping problems, Liu Ying and other netizens said that the current enthusiasm for "second killing" is rapidly reducing.

Liu Peng and other online shop operators also said that once the "kill" Lost Fairness, completely reduced to the means of making money and cheating traffic, the problem came.

The reporter interviewed Taobao on the issue of "spike" monitoring.

A staff member who is responsible for the "spike" activities of Hu said that "spike" activities can be divided into two kinds: one is the "spike" activity organized by Taobao official organization. At this point, Taobao will eliminate the "spike killer".

The other is the "spike" activity organized by the shop itself, which is entirely the market behavior of the merchants themselves. Taobao can not carry out any supervision.

Yu Jun, director of the Complaints Department of Chongqing Consumer Association, told reporters that the online shopping examination is difficult. When the shop claims that the price of a commodity is lower than that of a physical store or other online stores, users are easily deceived.

Yu Jun said, "spike marketing" has just been on the rise, and its supervision is basically blank.

In the "spike" activities, the use of "spike killer" itself is a tort, which infringes on the fair trading rights of customers.

But at present, it is very difficult to identify the users of the "spike killer" and collect evidence. This also increases the difficulty of supervision.

I hope netizens remain vigilant against the "spike" activities of businesses so as not to be cheated.

Experts remind that "spike" as a new marketing mode, lack of information pparency mechanism, if long-term lack of effective supervision of the third party, will have a greater negative impact on the entire e-commerce, the parties concerned should pay attention to it.