Xiamen Internet Merchants Clear Inventory &Nbsp; Shoes And Clothes Sold In The North, Sold For Billions Of Yuan Annually.

On an assembly line, the first worker opens the shoe box and takes out the shoes on the assembly line. Second or third workers look at the shoes. The fourth workers enter the database into the database, and put them on the corresponding numbered shelves on the 4000 square meter warehouse behind. The quality of the products is not classified as defective products warehouse. This is the warehouse work process in a famous shoe store in Xiamen.

Xu Songmao, who is also the president of the Xiamen online retail association and the general manager of "shoes and storehouse", is the first person to professionally clean up all kinds of brands.

Relying on "clear inventory", Xu Songmao has cleared billions of sales.

On the Internet, the "fast moving" method, which is completely prohibited by traditional dealers, has become a big business opportunity on the Internet, and has gradually become the object of many network businesses to emulate.

Inventory pressure is very painful.

Xu Songmao had been exporting shoes for 20 years.

"In 2008, when I was doing market research, I went to Xiamen University and Jimei University Town, and I saw that students were buying a lot of cheap things, and I myself was also a person who paid close attention to cost performance. It would be very satisfying to buy something better and cheaper."

It took Xu Songmao three or four months to consider how this kind of customer needs could be realized.

Move through the Internet

Now it is the season for the major clothing brand orders, and this is the test.

"Every year when we look at our eyes, our products are stacked in the warehouse, and the goods are sold and broken. We are very worried."

A dealer once said that in the traditional market, dealers can only be stacked in warehouses because of the geographical segmentation of distributors and the fact that they cannot sell goods locally.

"The traditional offline market can not be channeling goods, but the network is without borders."

Xu Songmao said that a dealer can not solve the problem, he can work together with Brand Company to solve the problem.

So, on the production line of the famous shoe store, every day, the stock shoes from all the major brands in the country are gathered. After testing, they have been sent to the warehouse of thousands of square meters in the shoe store.

"The South doesn't sell well.

"Hot" products sell super cheap {page_break}

A long term supply of many professional buyers, shoes and storehouses everywhere picking up stock products, this year has been relying on the foundation of sports shoes, not only extending the product line to the fashion women's shoes, but also entering the clothing market.

Xu Songmao plans to make a shoe and clothing class "inventory clearing experts" and increase sales by 3 times and 4 times this year.

However, even so professional "athletes", there is also a time when the horse stumble.

Xu Songmao laughed out an industry secret: "you can tell consumers that nowadays, Internet dealers will push ultra low price at two times -- one is a special member day, and some more cost-effective products will enhance the loyalty of the members; the other is" hot hands ", and enter a pile of styles that are not favored in the national market, which can only be sold at a loss.

According to the introduction, today, this "clean and big move" inventory method has been imitated by many network operators throughout the country.

Under the line is prohibited "fleeing" means, now in electrical appliances, clothing, jewelry and other online sellers, has become a big business opportunity.