Enterprises Should Learn Wolf Marketing And Be A Wolf Team.
Preface:
In marketing circles, the admiration of wolves is derived from
Controller
The marketing team's weakness, numbness, dispirited, sloppy, lazy and other habits hate.
Managers can not ignore the decline of the team, so wolf sex as a team's spiritual food to stimulate, dream and create a battle can be good, the war will win the "wolf team."
The management of marketing is hoping that team workers should be like wolves.
work
,
Cause
With a greedy mentality and a vigorous working style of "wild", in the face of the "rough" solution to difficulties, when competing with rivals, they must be "cruel" to the merciless, and the opponents are afraid to have the confidence and viability to win the best in the limited market resources, and to have the wisdom of the wolf in order to win by wisdom.
Are you tired of your corporate team's lack of cohesiveness?
Are you helpless for your enterprise team's lack of executive power?
Are you sorry that your business team is not grateful for your efforts?
Are you suffering from the waste of management cost caused by the failure of your business team to communicate effectively?
The development of a strong capital, the staff learning wolf rule, is mainly able to make oneself from the backbone to the enterprise leader, in the workplace can work hard and create significant performance, and make it have unlimited good career prospects; team learning wolf rule, mainly from the group to the battle of the winning layout, so that team organizations can play effective combat effectiveness, and create a situation of common prosperity; personal learning wolf rule, mainly in the survival aspect must have from the wild to the hegemony of the king's destiny dominating power, in the success aspect to obtain from the excellent to super strong supremacy, so that we can rush out of the jungle, to the peak of success. The law of wolves in enterprises is mainly based on the strong implementation from detail to strategy in management, and the vertical and horizontal game from market to profit in marketing.
Jiang Rong said: "the wolf nature in totem is worth watching.
Wolf's brave wisdom, strong enterprising spirit, team spirit, competitive spirit and fighting sacrifice spirit are very similar to the modern spirit advocated by the modern competitive society.
Wolf sex has modernity and should be vigorously promoted.
According to the wolf spirit, combined with the real examples of successful people, teams and enterprises in learning wolf's actual combat, Tan Xiaofang comprehensively deconstructs the wolf rule of survival, success, team, staff, workplace, marketing and management.
In literary works, there are many excellent works of praising the wolf and praising the wolf, such as Jia Pingwa's "miss the wolf", Jiang Rong's wolf totem, Xu Dahui's Snow Wolf, Hesse's "wolf of the wasteland" and so on.
I have read their works carefully and feel that they are very deep in meaning. They are in remembrance of the wolf under the shape, or in the praise of the "wolf" in the metaphysics. At the same time, there is also a helpless sigh, that is, the spirit of "wolf" and "Wolf" in the modern society is less and less.
How can our enterprises quickly guide team members to grow and improve their subordinates' executive ability, thus creating a "marketing Iron Army" full of wolves? Tan Xiaofang, a famous marketing expert, puts forward the following points:
1, wolf sex marketing
The characteristics of the Chinese market are different from those of other countries, such as multi-ethnic, multi populous, multi-cultural and multi regional characteristics, making China even a city's different villages and towns have different local characteristics and dialect culture. When domestic small and medium-sized enterprises still have no brand effect, the most effective need is the hyenas practical style. Today, the most important thing for the hyenas entrepreneurs is to keep pace with the times. Now it is not the age of individual combat. We need the hyenas spirit, because we are more local, more Chinese and easier to succeed, but similarly, our entrepreneurs should consider the path of the two venture at the same time of success and success.
Only in this way can we truly turn the hyena spirit into a virtuous circle and benefit China! {page_break}
2, wolf sex execution
Why is the army the most powerful organization in the world? We know that only two organizations in the world are the most powerful, the first is the army, and the second is religion.
The executive ability of these two organizations is hard to compare with any other organization.
What is wolves execution? The army is the most wolf group. It is because of its strict military discipline and obedience to the order that the organization obtains the same direction and consistent execution power.
Wolves mean obedience in obedience to orders and results.
Mr. Tan believes that wolf execution is mainly reflected in the wolf pursuit of performance, while performance comes from the result, and the result is provided by employees. Therefore, the wolf requirement of employees and the pursuit of the results of the mission constitute the wolf's execution of enterprises.
Please remember that when we talk about wolf execution of enterprises, the corresponding level is the staff level, the executive level of employees providing results, a wolf requirement for the outcome output, and the result can only come from employees.
3. Wolf culture
In the grasslands, wolves are the most fighting groups that can survive in the most harsh natural conditions of the grasslands.
The wolves represent a strong spirit.
Cunning, brave, witty, fierce, ambitious, and patient are its pronoun, though it is a derogatory word with color, but it is undeniable that this is also a concrete manifestation of the strong vitality of this group.
They compete with their opponents through sophisticated analysis, deployment, seize opportunities, attack accurately, act vicious, and destroy each other at one stroke, thus winning a battle of survival.
The coyote is never afraid of hardships and dangers, and is willing to go straight ahead. Under extreme conditions, it can survive by its own wisdom and cunning, and use all means to improve its living conditions so that it can live better.
Tan Xiaofang attributed the wolf culture to "Wolf Road".
Marketers need to have the wolf's blood, wolf's toughness, wolf's sharpness, wolf's swiftest speed, wolf's precision, wolf's fierceness, etc.
First, do not fight the war of no preparation, step up, fight, attack, intercept, organize closely, and have a very good discipline; second, the best time to attack, preserve strength, paralyze the other side, and suddenly attack when it is confused with consciousness, take the offensive against the enemy, and set aside for the party to die; thirdly, the most commendable is the teamwork spirit in the fighting, cooperate with each other, even at the expense of victory and die in the flesh.
Mr. Tan has a special liking for wolf, because wolves have three advantages that are worth learning from marketers: first, fighting strength, perseverance at all times; two, team spirit, team fighting when attacking prey, and three thinking, it is the only animal that is still thinking when running at high speed.
Therefore, in today's market-oriented economy, as an entrepreneur, we must introduce wolf culture, learn the spirit of the wolf, and have the courage and strategy to strategise and win the battle in the commercial war.
4. Wolf team
It is hard for us to imagine that a marketing team with sheep characteristics will have the fighting power. A sheep can lead a group of small sheep into the battle and destroy the whole army.
Let's change our way of thinking. A group of wolverly marketers will take the lead under the leadership of the wolf leader. The dust rolling will be a magnificent sight. Wolves are encountering risks frequently in hunting food, strong opponent tiger, wild boar's eyeshot; hunters' patrol shooting; the old and weak wolf players are on the verge of falling behind.
The reason why the wolf team is so terrible is that the marketing team is strong because it never fails to fail, but its solidarity and mutual help.
Wolves can be regarded as examples of team work. They live in groups, seek common prey together, face the dangerous situation in nature together, and enjoy the delicious food together.
The development of society is destined to be no longer a marketing era dominated by individual soldiers. Business managers need strong brand endorsement and enterprise background; stores need to rely on strategic deployment of headquarters; manufacturers need marketing support and cooperation from distributors; wolves are always using their lives, and fighting not only gives us a lively lesson for marketers.
5, wolf sex management {page_break}
It's how to train wolves.
If we implement the above method, then every member of our marketing department must be a pack of wolves. According to the character of the wolf, it is more aloof and aloof. How to manage the wolves and let them exert their power requires art.
For our grass-roots employees and middle managers, we must understand that in wolves, wolves should show respect for their wolves and expose their necks and abdomen to the wolves, so the wolves will be tearing, and the wolves will not escape. The wolves will accept it as a member of the wolves.
Tan Xiaofang believes that in a company, a fully pparent subordinate can only make the boss feel safe, so that he can recognize your ability and make better use of you.
In particular, you should show your softest piece to your boss so that your boss can see your good points and let him see your shortcomings and desires.
The boss feels that he has controlled you, so he feels secure and feels more comfortable, so that you have more chances.
But it is worth mentioning that our excessive management turns the wolfhood of the group into sheep, which is not worth the candle.
You know, a wolf has become a sheep because of too much training and restraint. I'm afraid he can't even survive the sheep.
Many of US executives hope that their subordinates will be persistent and firm as wolves, but they will be as gentle as sheep.
Finally add: Wolf marketing way: 1) if you are a herbivore, then hurry up and exercise, do not turn yourself into a carnivorous animal, then make yourself stronger! 2) never despise wolf enterprise, maybe your bad eye wolf will eat you in your face! 3) learn wolf marketing, some aspects of wolf marketing will be surprisingly effective! 4) no matter what type of enterprise, all need wolf type talent, if not, go to wolf industry to dig it, this seems to be a bit of a loss!
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