Ten Classic Strategies Of Corporate Brand Promotion

First plan:

People are easy to make red eye disease, so do businesses.

It is very envious to see that the industry giants have gone through so many brand lines, so it is hard to be convinced.

I can do that too.

As a result, the dream of becoming a "giant in the industry" suddenly appeared to be a "giant of the industry".

The brand is not different. Coca-Cola is in the soft drink industry in its success.

Second plan: short-sighted

Most bosses fail to speak their own businesses tomorrow. They only imitate their own experience and personal imagination to dominate the business, imitating innovation, and without discrimination.

There is not a clear concept and strategy of brand strategic planning in mind. We only know that we should take a look at it step by step, feel the stones across the river, and call ourselves "down-to-earth".

It seems to be steady, but there is a danger of falling into a trap at any time. Maybe your business will stop suddenly tomorrow.

Third measures:

I always think that foreign monks can chant scriptures and hire high flying paratroopers.

Of course, brand enterprises generally have outstanding professional managers who control the brand promotion and the market.

However, there are also "professional managers" who are poor in their professional ethics. They often use the "three pat" Kung Fu when they come to Haikou. When they first come, they can "shoot their heads". They exaggerate how strong they are, and can bring their enterprises to the bright spot. Then, "take a chest" -- assure the boss that they can accomplish or overfulfill their goals and ensure that they earn a silver pot.

Take your ass off!

Leave the boss alone to swallow the bitter tears.

Fourth plan: talking on paper

As long as we rush advertising, we can create brand quickly.

As a result, stereotyped and totally new advertisements appear in front of consumers. They seem to be bustling, but they do not know how much they can really burn in the minds of consumers.

Stereotyped ads are easily caught up in endless advertising bombing circles, wasting a lot of advertising resources, but it is difficult to get instant results.

In fact, this is the mentality of gamblers.

Fifth: wait for a rabbit

The development, production, marketing, and capital operation of the four major brand marketing elements link broken, 00 scattered, no system, and become a deformed baby.

Or to regard a one or two meritorious product as the guardian of the enterprise, a new product has been eaten all over the world, and the old product has been stuck in love with each other. As a result, the market has become narrower and narrower until it goes into a dead end.

The sixth plan is to drift with the tide.

Do not know the advantages of the enterprise itself?

Always can not find their core competitiveness, let alone difference competition means and competition ideas, only know that people are also like clouds, like a swarm of bee, follow the big stream, brand, product, market and so on have no individuality, but as time goes by, they are mercilessly submerged.

Seventh measures:

Every boss sighs for lack of talent and talent.

Why is it lacking?

Why?

What kind of talents do the enterprises need at that stage?

In what jobs do we need to deploy talents with quality structure?

Deny all knowledge of an event.

What to do?

Be blind, scrambling, digging and messing!

In the end, the blood type is hard to melt, and it just changes like a windmill. It also complains repeatedly: "talent is hard to find!"

Eighth: weak and weak

Many enterprises have leadership, but there is no real sense of management, there is no decision-making team, often by the boss personally cling to the board, emotional arbitrary management, has become a real fire brigade leader, rather than standardized management.

Entering the market blindly participates in advertising and price war.

In fact, these are fake brands of bean curd residue built on the foundations of a solid foundation.

When the market is on the move, it will trembling with fear that the end of the world will come.

Ninth plan: stick to the rule

A large number of enterprises are family businesses. Starting from a family workshop, the initial scale is very small, the husband manages the factory, the wife manages the money, the two pronged efforts, the husband and wife share the heart of the Loess into gold, and the days are really moist.

But with the development of enterprises, the market has changed and the family management has shown its limitations.

How to solve it?

The only way is to reform and decentralization. How many bosses dare to reform and decentralization?

Tenth measures: being controlled by others

The competition of any market will be from "Warlords" to "Seven Kingdoms of the Warring States" and then to the "Three Kingdoms".

If any enterprise wants to fight all over the market and survive in the "Three Kingdoms", we must make the above plan one by one, otherwise it will become a stumbling block for the enterprise brand to enter the market.

I would like to remind you to go!

This is not to say that the promotion of brands is not good, not that sometimes, as long as we seriously do it, the brand ends up as an intangible and an accumulation.

What you think?