Traditional Clothing Companies Have "Touches The Net" &Nbsp, And The Advantages Of Specialization Are Obvious.

"Large C2C e-commerce platforms are like supermarkets and department stores, but consumers also need all kinds of exclusive stores, which are vertical e-commerce websites of B2C."

Wang Qiao, who has worked in the Internet industry for many years, has his own understanding of domestic e-commerce.

B2C is far more than Wang Qiao.

At the beginning of 2011, capital was frequently allocated to B2C: Lok Tao's two hundred million yuan financing has been in place, and Lok bought at least $sixty million in financing.

The e-commerce giants have begun to turn their energies to the B2C field. Baidu has joined hands to set up a joint-venture website.

In the same period, traditional enterprises also frequently "touch the net".

In December 18, 2010, the United States of America's "state purchase network" on-line trial run, the main sales company MB,

Previously, the company has opened an official flagship store to build its own e-commerce platform for the United States.

For the online shopping platform, Zhou Chengjian and Wang Qiao think alike. "They are still an important part of the electronic commerce strategy. It is built on a public platform, and thousands of households and businesses can do business on it. They can open shops, and the traditional understanding is shoppingmall.

And our state purchase platform is more like a franchised store.

In addition to the state purchase network, the company will also adjust its product structure, build the city of Mei Bong clothing on the state purchase platform, and will also make the home bedding and footwear bigger.

Like America,

"We have been paying attention to the development of e-commerce before 2008. At that time, we were impressed by the fact that e-commerce was mainly bought cheap things.

At first, we were very cautious and worried that the prices of the seven wolves could not be recognized by netizens. They had not really started to do e-commerce. "Zhou Shaoxiong, chairman of the seven wolves" said, "later, through detailed analysis, we found that the future development of e-commerce will be faster. For the commodity dealers, the most important problem is to guide and participate."

After testing the water e-business, the seven wolves categorized and authenticated the products and distributors, and issued a series of institutional policies.

What is even more striking is that in 2010, seven wolves worked with IBM to develop an e-commerce cloud platform, leaving the platform's maintenance and construction work to IBM, and the company itself focused on product marketing.

Zhou Shaoxiong said that each brand has different forms of service and experience, and there is no way to achieve 100% personality.

"For example, how to find a dress match quickly, you can match yourself on the Internet. Is there something that DIY can do on your own? This may be your professional field to understand."

"This is a great improvement in management and train of thought and technology. On the one hand, it improves our order processing capability and improves the backstage support power of online store sales. On the other hand, it helps to enhance customer experience, improve the speed and accuracy of order processing, and greatly improve our customer satisfaction."

Zhou Shaoxiong said that the first stage of the new platform "order processing system" has achieved results: the third party network platform is effectively butted with the seven wolf's own ERP system, and has realized real-time data update analysis, and has carried out dynamic management of online store operation, especially warehousing logistics data.

At present, the sales volume of the seven wolves is two billion yuan a year, and the proportion of online sales is still very low.

However, Zhou Shaoxiong is optimistic about the development of e-commerce. He hopes that by co operating with IBM, he can raise online sales to 10% of total sales in 2011.

According to the company's plan, after the completion of construction in 4 and May of 2011, the seven wolves will be pferred from traditional enterprises to a new type of economy coexisting with traditional enterprises and new forms of e-commerce.

The current situation may enhance the company's confidence. Last November 11th, "singles day", the wolf wolf shop sold more than 16000 single sales per day, with sales amounting to about five million yuan.

Daphne shoes "Internet" earlier.

Inspired by Zappos, the legendary American shoe selling website, Daphne launched its online shopping website in 2007 when PPG was the hottest. Under the premise of successful chain, the company hoped to increase a sales channel.

At present, the sales volume of Daphne's network electronic platform is up to millions. Undoubtedly, it is still a small figure for the company that owns two thousand stores. At the same time, because of its special footwear products, more customers are more willing to buy shoes in the physical store, because for shoes, consumers still need to pay attention to experience.

Electronic commerce should be combined with marketing terminals throughout the country, which is a systematic project. But a cautious attitude does not mean Daphne abandonment of e-commerce plan. On the contrary, the good growth of network sales has made the company plan to further expand its network business.

In addition, regardless of Chinese and foreign brands, there are too many traditional enterprises on the Internet: birds, YOUNGOR, Bosideng, UNIQLO...

And most of the performance is good.

This confirms Wang Qiao's judgement of the advantages of B2C e-commerce. "Because of the professional background, they can provide consumers with more detailed and professional services, and independent websites are also more conducive to create their own e-commerce brand."