The Cost Of Shoemaking Remained High &Nbsp; The Price Of Spring Shoes Increased By 20%.

February 22nd spring approaching, provincial capital cities Brand shoes New spring products are on the shelves. Today, reporters visited the major women's shoes brand counters in the provincial capital, and found that this year's spring shoes prices rose significantly, generally rose by 20%, and many single shoe prices approached or even exceeded 1000 yuan. In the morning, the reporter saw in the shoe area of a shopping mall in Liu Xiang, provincial capital. list The old sales promotion is also in sync promotion, and the major brand counters basically maintain half of the new products, half of the end of the season cleared. In the store, more than half of the brand shoes are priced at 1000 yuan, and the price of 998 yuan and 999 yuan can be seen everywhere. The style is slightly new and even breaks through 1000 yuan. Ms. Yang called for the new shoes in the store: "a pair of shoes are so expensive that they simply can't afford it!"

When spring shoes were launched in the past spring, the price was mostly between 600 yuan and 800 yuan, but this year the market has rarely seen single shoes priced below 800 yuan, and the price has generally risen 20%. For example, Belle has always been a relatively popular price. The price of shoes in spring is mostly 658 yuan, 798 yuan, etc. this year, the price of spring shoes is 998 yuan or 1080 yuan at every turn. Other common brands such as Staccato, Zhen Mei Shi, topgloria and other spring shoe prices have also broken through thousands of yuan. "Although the price tag is higher than in previous years, our new spring shoes now have promotional activities, which can enjoy 12% off benefits." Staccato promoters introduced. Other brands also have promotional discounts, with a discount of 20 percent off, 12% off and 10 percent off. In fact, the new shoes in previous years will also have a discount of about 10 percent off when they first appear on the market, which will attract consumers.

What are the reasons for the collective price rise of women's shoes this spring? Many brand workers have indicated that the increase in the price of leather raw materials and the increase in labor costs are the two main reasons for the rise in prices. "The price of leather materials has started to rise at the beginning of the year, with the annual increase of 20%." A brand agent told reporters that the price of crude oil and other basic raw materials increased, so that the production cost of leather shoes increased a lot, so we could only balance the cost by raising the price of new products.

In addition, the change of fashion trend is another important factor leading to the price increase of spring women's shoes. In recent years, leather shoes with metallic colors are popular. Therefore, the subsequent processing technology of leather is more complex and the cost is correspondingly raised. In particular, the special leather materials such as snake skin, fish skin and so on, which were popular last year, are relatively rare. The shoes that use these raw materials will naturally be higher on the price. " A woman shoes brand promoters said that the pursuit of personality, fashion, fashion demand, women shoes in the design of a more diversified, accessories and materials slightly changed, will increase additional costs.