Starting From Scratch And Becoming A Billionaire

Zhang Qingjie, now chairman of Le An Ju, is a self-made generation from Shenzhen in the 80s of last century.

18 years later, Zhang Qingjie has just arrived in Shenzhen on the hillside, and has long been a tall building. He has changed from the poor man in the countryside to a rich man.

In 1968, Zhang Qingjie was born in Hong tou village, Chaoyang county.

"It's a place where you can't even eat porridge, less than four yuan per person."

As the boss of the family, Zhang Qingjie just dropped out of primary school and sold fruit to help his family.

During the Spring Festival of 1987, people who went out to work in the village said that the money in Shenzhen was relatively easy to earn. So Qing Jie, less than 20 years old, left his family and set foot on the road of Shenzhen's gold rush.

"On the way to Shenzhen, I agreed with my friends that I would go back to build a house if I earn fifty thousand yuan, because in my hometown, a house built is about three and forty thousand."

In this way, with the lofty ideal of building a house, Zhang Qingjie and his friends rented a cement tile house abandoned by the former army on the hillside of the Shenzhen book city.

Zhang Qingjie, the first to arrive, had only 700 yuan in his old bicycle and fruit, and nothing else.

Zhang Qingjie had to return to his old business in Shenzhen, selling fruit.

On the second day of the 5 day, at 5 o'clock in the morning, he stepped on a bicycle for three hours and sold bananas to the people's bridge small commodity market in Nantou.

"I take 100 to 200 Jin of bananas for every trip, but many bananas in Shenzhen are cooked with drugs, and they will be broken in two days.

At first, because of the lack of understanding of the market, almost every day, many bananas were sold out, and they could not eat them anymore.

Recalling the difficult days when he first came to Shenzhen, Zhang Qingjie still had fresh memories.

After a month, the average income of fruit sales is only a few yuan a day, just enough to pay rent, even life is a problem, not to talk about making money to build a house.

The cost that they bring not only does not increase, but is very few.

The first barrel of gold is now pferred to Hong Kong.

More than a month later, the turnaround appeared in the chat.

While selling fruit, Zhang Qingjie often chatted with the surrounding townships in Chaozhou, but he did not chat, but hoped to find a way to make money.

On one occasion, a fellow townsman inadvertently said that many local villagers in Shenzhen went to Hongkong to grow vegetables. Every day they brought back some fashionable products such as monosodium glutamate, figs and so on. They sold well in Shenzhen and their profits were good.

Zhang Qingjie is sensitively aware that this is a good opportunity to make money.

So the goods on his old bicycle were changed from bananas to all kinds of fashionable port goods.

"Every day, I go out early in the morning and go to the village to buy fig, socks, blouses, trousers and so on from door to door. Then I hurry to ride on the small commodity market of people's bridge."

The problem of capital also appeared at this time.

Due to villagers

So, every morning, before dawn, Zhang Qingjie took the money from his head in his pocket, rushed to the village to buy the goods from the villagers, then rode on the old bicycle, sold the goods to the people's bridge small commodity market, then changed the newly earned cash into Hong Kong dollars, and then went to the village to buy it from the villagers.

"At that time, I had to run twenty or thirty times back and forth at least one day. An old bicycle rang all the time except for the bells.

We often cook when others begin to sleep.

At the end of 1987, I finally made the first pot of gold to Shenzhen - 16 thousand yuan.

Recalling the hardships of the first barrel of gold, Zhang Qingjie also felt a little proud.

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All difficulties are natural.

Sleep at 10:30 every night, get up at 7 in the morning, climb mountains at 7:30, and work in the office on 10 o'clock. This is Qing Jie's schedule.

Now, Zhang Qingjie, a successful businessman, lives in a duplex house along the coast. In his words, "it was a dream that more than 10 years ago had never dreamed of."

Things that have never been dreamed of have become reality in the land of Shenzhen.

Two years ago, Zhang Qingjie liked climbing mountains.

He always carries two bottles of mineral water in the small bag he carries in the mountains. "Actually, I drink only one bottle at a time, and the other is worried that I can't buy water at the foot of the store."

This is a detail of Zhang Qingjie's life, but he can see his principle of doing business: he will not fight the unprepared war.

There is an old saying in China, "opportunity favors only those who are prepared."

Although Zhang Qingjie is always changing the industry, he has gone through detailed investigation and careful analysis.

He said that doing business is an adversity, and you need to be in danger at any time.

"No business can be profitable for a long time, so we must constantly look for new profit growth points."

Hard gold rush: the stalls are less than half square, and sell clothes from morning to night.

From the village to the people's bridge small commodity market, this is Zhang Qingjie's first line of business when he first came to Shenzhen to start a business.

However, Zhang Qingjie, who became a ten thousand yuan household, did not take the money back to build the house, but instead invested in a new undertaking (at least in his view, a great change) - stall.

Zhang Qingjie said, "after I was familiar with the people's bridge small commodity market, I found that the best thing to sell was clothing.

If you buy and sell port goods every day, you may as well earn more money by renting a stall in the market.

However, at the end of the 80s, the businesses in the people's bridge small commodity market were all in a state of fire, and no one was willing to rent a place for him.

In a shop that watches watches, Zhang Qingjie and his shopkeeper have been working hard for a week. The owner finally promised to rent a place for him at the price of 400 yuan / month.

What kind of stall is this? "My first stall is less than half a square meter, just enough to put a paper box loaded with Hebei pear."

Today, a building material supermarket opened by Zhang Qingjie has an area of more than 10 thousand to more than 20 thousand square meters. But when it comes to the booth with less than half a square meter, Zhang Qingjie is still in high spirits. "After all, this is my first booth. For business people, it is like a person who has no home and finds a shelter.

"What do you sell in such a small place?" it's hard to imagine what to do to make enough rent for a stall with only one carton size.

"Sell"