Bo Stennei: Quality Is The Only Standard.

In 2010 cotton prices skyrocketing, resolutely no price adjustment, sales volume is not reduced to a record high.

Take the lead in the industry to make the best products, so as to be "big brands".

Starting from the application of new materials, new colors, designing new styles and so on, we will promote the upgrading of products and launch dozens of new self-designed underwear annually.

While striving to expand the market share of domestic thermal underwear, we should actively explore the international market and strive to achieve simultaneous progress in the international market.

Shanghai Po Shun Textile Co., Ltd. has achieved good results in the past few years, and is gradually becoming a new benchmark for the development of the industry.

It is responsible for the research, production and sales of Bosideng underwear, and is used to be called Bosideng underwear company in the industry.

Although Shanghai's wave started relatively late, Bosteng rapidly emerged in the industry's strong industrial base and its own characteristics.

Innovation and product upgrading

From the beginning of the birth of Shanghai, the technology progress was promoted from many angles.

Compared with traditional thermal underwear, Bosideng underwear has obvious advantages in its new technology.

For example, "soft bamboo fiber underwear" is the result of strong combination of technological innovation in Shanghai Bosideng underwear company and Shanghai Yufeng technology and Trade Co., Ltd. (formerly Shanghai seventeenth Cotton Textile General Factory).

In terms of product styles, the diversity of Bosideng underwear styles makes the thermal underwear break through the limitations that can only be worn inside.

In his colleagues, Shanghai Po Shun pioneered young consumers as their key customers, imported advanced equipment from Germany, and widely used jacquard technology in the development of new products, so that thermal underwear has more fashion highlights for outdoors clothing.

Quality creates brand image

Knitted goods that meet the national standards include qualified products, first class products and excellent products.

For decades, most of the products in the market are qualified, only a few first class products.

Shanghai wave Shun is an unconventional one. It takes the lead in the industry to lead the market with top quality products, and at least two top quality products are put into the market every year on the basis of all the first grade products.

In 2010, Shanghai wave put platinum into the market.

As of late December 2010, Bosideng underwear sales not only set a new record in the company's history, but also became the largest number of manufacturers selling and selling thermal underwear in the industry.

Pricing reflects social responsibility

Cotton prices have skyrocketing since 2010.

Clothing products do not rise in price, but they measure each enterprise's ability to resist risks and the social responsibilities of enterprises.

Since July and August 2010, Shanghai has received calls from its peers for a price increase.

If the price rises, it may cause Domino bone effect in the industry.

After careful consideration of costs and various market factors, Shanghai's decision has not decided this year.

Under the influence of Shanghai Bo Shun, most of the thermal underwear industry did not rise in 2010, and some enterprises reduced their costs through online shopping in addition to strengthening management.

Develop "two legs" to walk {page_break}

During the period of "12th Five-Year", Shanghai put forward the idea of "walking on two legs".

First of all, the potential of the Chinese market is huge, and the market share of China should be expanded.

Second, actively expand the international market.

According to the survey of Po Shun in Shanghai, many foreign consumers used to wear underwear before. However, the situation of consumers in the US and Russia has changed recently.

They think Chinese underwear has something unique.

It's beautiful and warm. It's worth trying.

Bosideng underwear has given them new interest: many products are produced in accordance with American standards.

In some respects, the US market has not asked for it and Bosideng underwear has already arrived.

Meanwhile, Shanghai's Jacquard casual underwear has aroused great interest from overseas consumers.

At present, Russian and American businessmen who are very satisfied with Bosideng underwear have begun to negotiate orders in Shanghai.

Looking forward to the new mission, new planning and new journey in 2011, Bosideng underwear company is committed to pforming into a world-famous brand operation company.

A correct direction, a simple practice, continuous insistence and deepening is the necessary cornerstone for laying the road to success.