Ye Guofu: There'S Only One Thing To Do In One Hundred Years.

"The threshold of trinkets is very low."

In 2010, ah Ya spent a huge sum of 15 million yuan to introduce the ERP system, including hardware investment of 5 million yuan, software investment of 10 million yuan, so that ah Ya enterprises entered a meticulous management strategy, greatly improving the efficiency and reducing the cost of enterprises.

From the following links: "orders, R & D, procurement, warehousing, shipment, finance" and other links, we should closely integrate and enhance the executive power of all departments, so that the expansion of enterprises will become smooth and stable.

"We carry out a quantity purchase statistics every half month in the ERP system, which products are sold first, and all the franchisees can see them, so that they can replenish and order goods in time."

In the franchisee equipped with ERP system, franchisees can directly stay in the franchisee.

Because the product line is very long, more than 2000 varieties, more than 10 thousand pieces of goods, so ah Ya does not design and develop independently, but through a large number of popular fashion accessories, quickly respond to the trend of fashion.

Oops and each supplier have signed an exclusive supply agreement to ensure the uniqueness of the products.

When shopping, many manufacturers often design, and then choose a cheap and good product. They will buy the format and produce in batches.

Because the outlets are large enough and the sales volume is large enough, the temptation for suppliers is to ensure the sales volume of their products. And because of the brand influence of customers in the customers' mind, the profit of the suppliers is not necessarily lower than that of the jewelry store that sells to each other.

With brand building and more sophisticated management than peers, the annual growth rate is 200%.

As early as in 2005, Ye Guofu discovered the power of network marketing. He spent 2400 yuan to do Baidu bidding ranking.

Ye Guofu, who has tasted the sweetness, has invested most of his efforts in Baidu's competitive bidding and website SEO. At present, more than half of the more than 3000 shops are from the Internet business.

Relying on network marketing, we can find potential customers accurately and save a lot of salesmen's communication time, thus realizing the pformation of light companies.

But this is not all about internet marketing. "We try to establish a strong emotional link with target consumers through social networking sites, so that fans can interact with each other and participate in the creation of brand names."

"One hundred years only to do one thing, build the world's largest jewelry chain system" is Ye Guofu's unremitting pursuit.

Beginning in 2004, Ye Guofu began to devote much effort to the jewelry market, and operated the jewelry store according to the international franchise chain.

At the same time, ah Ya also provides members to send global jewelry electronic information, the latest commodity member first experience service.

Through the establishment of basic files for members, sales analysis of members, members of the gender structure, age structure and so on.

Through the implementation of membership management, we can further understand and subdivide customers, so that we can adjust the commodity category and store services to meet the shopping needs of different customers more comprehensively.