Attention To The Two Sessions: Clothing Pformation And Upgrading Also Need Policy Support

China is the largest garment producer, exporter and exporter in the world.

Chen Dapeng, executive vice president of China Apparel Association, concluded that in 2010, China's apparel industry is in the post crisis era of industry recovery and the starting stage of its structural pformation.

From the point of view of industry data, the industry indicators in the first three quarters have been rebounded substantially on the basis of lower base in 2009. The industry has achieved sustained and sound development, and competitiveness and sustainable development capabilities have been further enhanced.

But during the "11th Five-Year" period, the clothing industry has also undergone many tests.

With the outbreak of the international financial crisis, the fluctuation of RMB exchange rate, the rising cost of raw materials and labor, the popularity of recruitment shortage and the intensification of international competition, a series of factors both at home and abroad have also restricted the development of the industry.

In addition, the domestic market has also undergone tremendous changes.

With the improvement of residents' income level, people's consumption concept has undergone tremendous changes.

Fashion and personalized clothing become the mainstream; the gradient pfer of industry makes the demand of the two or three tier cities expand; the market presents "two pole consumption", that is, mass consumer goods and high-end luxury goods, and the former becomes the object of domestic brand grabbing.

Li Kailuo, an economic research expert in the famous fashion industry, said that the arrival of "new frugality" and "new luxury" has turned the trend of the market.

In pursuit of individuality, people set up their own consumption proposition and put emphasis on experiential consumption.

Li Kailuo believes that under the new situation, guided consumption will become the mainstream.

Clothing will not only express the beauty of appearance, but also become an expression of personal life style.

Enterprises should take the initiative to create new needs and guide people's way of life.

As a result, the brand building of enterprises is on the agenda.

Enterprises have stepped up product innovation, improved independent research and development capabilities, paid attention to the spread of brand culture, and gradually changed the way of price competition in the past.

Taking Shandong sulang clothing and accessories Limited by Share Ltd as an example, the chairman Wu Jianmin said that he will gradually realize localization of talents, and the marketing mode will turn from the single brand to the multi brand strategy. At the same time, it will pform the channel mode formerly represented by agency, joining and trusteeship into a mode of self-employed and acting as a subsidiary.

At present, Shu Lang is working hard to plan the listing work.

However, there are many difficulties on the road to pformation.

In the external environment, the rise of raw material prices, the popularity of recruitment shortage, the rise of labor costs and the fluctuation of the RMB exchange rate make the production costs of enterprises rise sharply, and policies need to help the industry create a better environment.

In internal management, enterprises are facing their own restructuring and reform.

If we increase investment in advanced machinery and equipment and design research and development, we should change our way of thinking and explore new channel models.

With the pfer of industry in the Midwest, as a garment enterprise, supply chain management and channel innovation need to be the focus of improvement.

Li Kai Luo emphasizes, in the channel construction process, the market controls the ability is the enterprise lifeline.

Enterprises should strengthen the study of the external environment, not only the competitive environment, but also regional competition, local brand competition, consumption characteristics and market conditions.

By collecting these information, we can quickly adjust the internal operation of enterprises.

In addition, enterprises need more attention in supply chain management.

Wang Xu, principal investigator of China Textile Information Center's popular trend center, stressed that in the supply chain construction, we should not only strengthen the integration ability of the internal resources of enterprises, but also need to realize the integration of resources in all links of the entire industrial chain.

He said that one of the important elements of the fashion industry is time. Whether it is possible to make clothes in the first place requires strong cooperation among the various links in the whole industry chain.

How to effectively collect market information and pmit these information to the relevant links of the industry chain and improve efficiency instead of holding the attitude of "sweeping snow before each door"?

Resource integration and capital operation are the upgrading processes that must be carried out when a company reaches a certain scale.

The ability of industrial chain integration and allocation of industrial resources in brand enterprises has become one of the key factors to determine the competitive strength of brand.