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AOKANG "All Dispatched" Carries The Four Brand Of Its Own Brand, &Nbsp.

2011/3/10 10:39:00 101

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March 9th, its own

AOKANG

Kanglong, beautiful beauty, red Firebird four private brands, and successfully acquired AOKANG brand of Italy famous brand VALLEVERDE Greater China brand. Following the establishment of footwear alliance in December last year with China's footwear City Council, after the integration of offline channels, it also launched a massive network of channels. Recently, it cooperated with China's largest online shoe city, Amoy, to authorize all its brands.

Le Tao network

The right to sell.

This cooperation indicates the great determination of AOKANG to build China's shoe retail channel.

It is understood that, as early as more than 10 years ago, AOKANG has pioneered the monopoly mode of leather shoes chain in China. It has been firmly accredited by the industry for many years in Zhejiang shoe industry. At present, AOKANG has nearly 3000 stores nationwide.

After the successful layout of the market, AOKANG actively launched a massive expansion of Internet sales channels.

The first thing to do is to cooperate with the largest online shoe city, Le Tao, to give AOKANG's 4 private brands all the exclusive selling rights of Le Tao network.

The head of AOKANG's marketing department said: "as the largest online shoe city in China, we have tasted the sweetness with leotao cooperation. AOKANG products sold more than 3 times the sales volume of the first tier city stores in the first three days before the online auction, which made us look forward to the future cooperation prospects.

Moreover, the advantages of Le Tao in the field of e-commerce, such as professionalism and consumer reputation, can help its brand cover the whole country and the areas where the stores can not be radiated, which is conducive to AOKANG's breakthrough in the highly competitive retail footwear industry.

As for another online shoe city, whether the sale of AOKANG shoes is authorized, the official denied it and said that Le Tao is the only online shopping mall authorized by B2C.

Chen Hu, vice president of Le Tao, said: "Le Tao's strong sales ability on the Internet is conducive to reducing the price of products by reducing the operating costs, the intermediate procurement links, and the advertising costs and so on.

The AOKANG's "all out" with its four brand, the airborne Amoy, and the power of online marketing, are bound to become the focus of attention of many shoe companies. From the integrated line store outlets, overseas markets, and joint Lok power sales online, every step of AOKANG is increasingly following the process of internationalization, or in the short term to achieve the goal of China's shoe retail channel carrier.