Service Network Marketing Gradually Occupied The Market.
The new concept of virtual management of enterprises with accessories and accessories
Internet marketing is no longer a new word for the textile industry, and many accessories businesses have been able to get the first pot of online marketing.
Now, network marketing is pforming from a simple sales platform to a more comprehensive functional form. Enterprises have joined a more humane and meticulous service concept. A marketing campaign between "reality and virtual" is coming to me and coming to life.
From reality to virtual technology for "lazy people" service
In 2009, there was a case of "virtual solution to help consumers try out" abroad. By using the 3D human body scanning data, the German human solution and the virtual trial solution developed by the human body company can find the size of customers in a matter of seconds.
Then, customers can try jeans on their virtual body.
This service provides customers with accurate pictures, greatly reduces the time of customers looking for perfect jeans, and effectively solves the real trouble through virtual network, so that the sales of jeans in stores increase by 19%.
Not only that, the company also moved the costume customization to the virtual space, providing exclusive custom jeans service in the designated store according to the INTAILOR solution.
After the body scan, the measured data can be automatically converted into the "template" of customized jeans.
Customers can make requests to make jeans with various luxury denim fabrics and provide personalized design, such as printing names on jeans.
In China, the fitting screen has also become popular since a year ago. The realistic 3D network experience has attracted 1 million registered users in one year, and has also gathered the well-known brands on the line.
Many textile and garment enterprises, including surface and accessories enterprises, have become partners.
Ningbo, as an excipient, has launched the "fitting mirror" with the fitting net.
The fitting mirror is a physical device that enables the experiencer to feel a completely different shopping environment.
The meaning behind it is to deepen the service to downstream customers, and display the effect of fabrics and accessories on clothing through virtual high-tech "real".
Li Qihan, chairman of the company, said that the introduction of the new concept allowed customers to see clearly the various choices in the real world through the virtual world and coincides with the brand meaning of Ningbo's "exploring technology".
Some people think that
Fitting net
The mode of cooperation with brand enterprises is similar to that of Ctrip mode.
Electronic Commerce
The platform provides users with B2C services; however, some people have questioned the idea that the fitting net is good, but this model has a fatal defect, and the human form is very different. The same garment has the same effect on the same figures as height, shoulder width and three sides.
Therefore, from this point of view, the 3D experience of fitting clothes doesn't seem to have much practical significance for buying clothes, and the 3D fitting experience, once lost its practical value, has become a simple concept.
From virtual to reality, the market needs further recognition.
Compared with the B2C based garment fitting network, many excipient enterprises based on their own needs are more practical and targeted.
For example, the VFM system launched by Xu Rong Group is no longer stuck at the conceptual level, but is promoted. Some old customers of Xu Rong are trying.
VFM system allows Xu Rong to communicate with customers in the early stage of the new product. With the help of the website, the website can be completed.
The VFM system, which was independently operated by Xu Rong, was so efficient that it first realized accurate search, recorded information and targeted recommendation. In addition, it also had personalized and meticulous service.
It is understood that from this year, the VFM of Xu Rong will push deeper and more cooperative customers to lead Xu Rong to pform from manufacturing to manufacturing service industry.
After the cooperation with the fitting network, Ningbo Technology Co., Ltd. will win the battle.
Network fitting
After the system was processed, it was brought into reality, and the "tailor made vehicle for clothing" was developed.
The car body adopts the new era Shun Shun brand car of the Ford Motor Co of the United States. There are partitions between the front cabin and the rear compartment of the car. There is a high definition liquid crystal display on the partition board, and a folding office desk and a computer host in the back cabin of the car.
Through the computer host and optical three-dimensional human body (half body) scanning instrument data link, accurate and efficient entry of human body scanning data, in 5 seconds can complete the human body measurement work.
Through the special software inside the car, the human body data can be pmitted to the production garment enterprises quickly for automatic typesetting and cutting, which greatly improves the efficiency of the tailor made garments, reduces the cost and saves the cost.
In addition to single person customization, clothing tailored cars can also develop professional groups and personalized tailored clothing in various industries.
In this regard, Li Qihan, chairman of the company, said that the biggest advantage of clothing customized cars is to make full use of high technology, digital 3D body measurement and automatic data pmission for automatic typesetting and tailoring, and provide tailored pre simulation service to increase user experience.
The mobile and hi-tech means of customized cars can provide convenient and speedy service for garment enterprises and customized customers faster and better. At the same time, customers can also make personalized clothing customization, choose their favorite fabrics, patterns, buttons, zippers, accessories and other garment accessories, freely match them in the high-definition LCD screen of the custom tailored cars, and form the customers' favorite styles, and experience the perfect effect of the customized real life.
Li Qihan revealed that the clothing customized car will appear in the March Beijing Expo and wait for the market to further test.
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